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Where To Buy Souvenir In Seoul


by Ranice Babb



If you’re visiting Seoul, South Korea, one thing you won’t want to miss is shopping for souvenirs. Seoul is a bustling city with a vibrant shopping scene, offering plenty of options for unique and memorable gifts to bring back home. From traditional markets to modern shopping districts, there are numerous places where you can find the perfect souvenir to commemorate your trip.


Whether you’re looking for traditional Korean crafts, trendy fashion items, or delicious local food products, Seoul has it all. The city is known for its diverse shopping destinations, each with its own distinct atmosphere and offerings. In this article, we’ll explore some of the best places to buy souvenirs in Seoul.


When shopping for souvenirs, it’s important to consider authentic and distinctive items that truly represent the culture and spirit of Korea. While you can find souvenir shops in every corner of the city, we recommend exploring some of the following locations to get the most out of your shopping experience. Let’s dive into the top spots for souvenir shopping in Seoul:



Located in the heart of Seoul, Insadong is a must-visit neighborhood for anyone looking for traditional Korean souvenirs. This quaint neighborhood is lined with charming antique shops, art galleries, and traditional craft stores, making it the perfect place to soak up the rich cultural heritage of Korea.


As you stroll along the narrow streets of Insadong, you’ll be captivated by the vibrant atmosphere and the incredible variety of souvenirs available. Here, you can find beautiful pottery, traditional tea sets, hanboks (Korean traditional clothing), and intricate handcrafted jewelry. These items make for perfect gifts or personal keepsakes.


One of the highlights of Insadong is Ssamziegil, a four-story shopping complex brimming with unique boutiques and artisan shops. Explore the maze-like corridors and discover handicrafts, calligraphy brushes, traditional masks, and other art pieces that are truly one-of-a-kind.


For tea lovers, a visit to Insadong wouldn’t be complete without stopping by one of the traditional tea houses. These cozy establishments offer a wide range of Korean teas, such as green tea and sweet barley tea, and often come with complementary traditional snacks.


Insadong is also a great place to sample traditional Korean street food. Indulge in hotteok (sweet filled pancakes), tteokbokki (spicy rice cakes), and pajeon (green onion pancakes) as you explore the bustling streets.


Whether you’re an art enthusiast, a history buff, or simply looking for unique souvenirs, Insadong is a must-visit destination in Seoul. Immerse yourself in the traditional Korean culture and take home a piece of this vibrant neighborhood with you.


Namdaemun Market

Namdaemun Market is one of the oldest and largest traditional markets in Seoul. With over 10,000 shops, it offers a wide range of products and is a paradise for bargain hunters. The market is located near the iconic Namdaemun Gate, which adds to its historical significance.


When you step into Namdaemun Market, you’ll be greeted by a bustling atmosphere and a myriad of items to choose from. From clothing and accessories to kitchenware and electronics, you can find just about anything you need at this market. However, what sets Namdaemun Market apart when it comes to souvenir shopping is its offering of traditional Korean goods.


You’ll find a variety of traditional crafts and arts, such as hanboks, traditional masks, jewelry boxes, and Korean paper crafts. These items are perfect for preserving the rich cultural heritage of Korea and make for meaningful and unique souvenirs.


Don’t forget to visit the food section of Namdaemun Market, which is a treat for food lovers. You can sample a wide range of delicious Korean street food, including kimbap (rice rolls), mandu (dumplings), and bindaetteok (mung bean pancakes). Indulge in these tasty treats while browsing the stalls and soaking up the vibrant atmosphere of the market.


Namdaemun Market is open from early morning until late at night, so you can visit at any time that suits you. Be prepared to haggle and negotiate prices, as it is a common practice in this market. The experience of bargaining with the friendly and lively shop owners adds a sense of excitement to your shopping adventure.


Whether you’re searching for affordable clothing, unique souvenirs, or a taste of authentic Korean street food, Namdaemun Market is a must-visit destination in Seoul. Immerse yourself in the lively atmosphere and explore the rich offerings of this iconic market.



If you’re looking for a vibrant shopping district with a mix of local and international brands, Myeongdong is the place to be. This bustling neighborhood is known for its trendy fashion and beauty products, making it a shopping paradise for fashion enthusiasts and beauty junkies alike.


Myeongdong is lined with department stores, boutiques, and street vendors offering a wide range of clothing, accessories, and cosmetics. Here, you can find the latest fashion trends from both local designers and renowned international brands.


One of the highlights of Myeongdong is the abundance of beauty stores. From Korean skincare products to makeup and beauty tools, you’ll find everything you need to create that coveted K-beauty look. Don’t miss out on exploring the various cosmetics stores, where you’ll find popular Korean brands as well as luxury international brands.


In addition to fashion and beauty, Myeongdong is also a great place to find unique and quirky souvenirs. Visit the street vendors selling K-pop merchandise, cute stationery, socks with funny designs, and other fun knick-knacks that make for great conversation starters.


And let’s not forget about the food! Myeongdong is famous for its street food offerings. Indulge in Korean favorites such as tteokbokki (spicy rice cakes), hotteok (sweet filled pancakes), and gyeranppang (egg bread) as you explore the bustling streets. These delicious treats make for a quick and satisfying snack while you continue your shopping spree.


Whether you’re looking for the latest fashion trends, Korean beauty products, or quirky souvenirs, Myeongdong has it all. The vibrant atmosphere and diverse offerings make it a shopping destination that shouldn’t be missed during your visit to Seoul.


Gangnam Underground Shopping Center

Located beneath the bustling streets of Gangnam, the Gangnam Underground Shopping Center is a hidden gem for shoppers seeking a unique and convenient shopping experience. This underground shopping haven spans several blocks and offers a wide range of products, from clothing and accessories to electronics and gourmet food.


The Gangnam Underground Shopping Center is known for its sleek and modern design, creating a comfortable and enjoyable shopping environment. With its well-lit corridors and spacious walkways, you can browse through the various shops and stalls without feeling overwhelmed or crowded.


One of the main attractions of this shopping center is its vast selection of trendy and fashionable clothing. From Korean streetwear to high-end designer brands, you’ll find a wide range of options to suit any style and budget. Whether you’re looking for the latest fashion trends or timeless classics, Gangnam Underground Shopping Center has you covered.


In addition to clothing, the shopping center also offers a variety of accessories, including bags, shoes, and jewelry. You can find unique and stylish pieces to complement your wardrobe or to gift to loved ones as souvenirs.


Electronics lovers will be delighted to discover a wide range of tech gadgets and devices at the Gangnam Underground Shopping Center. From the latest smartphones to cutting-edge home appliances, you can find the perfect electronic item to suit your needs.


And don’t forget to explore the food section of the shopping center, where you’ll find an array of gourmet delights. From specialty teas and coffees to artisan chocolates and traditional Korean snacks, you can indulge your taste buds while taking a break from your shopping spree.


With its modern design, diverse shopping options, and convenient location, the Gangnam Underground Shopping Center offers a unique shopping experience in the heart of Gangnam. It’s the perfect place to discover the latest fashion trends, find unique souvenirs, or simply enjoy a leisurely day of shopping.


Dongdaemun Market

Dongdaemun Market is a shopping mecca for fashion enthusiasts and bargain hunters in Seoul. It is one of the largest wholesale and retail markets in South Korea, offering a vast array of clothing, fabrics, accessories, and more.


Dongdaemun Market is famous for its late-night shopping experience, as many stores stay open until the early hours of the morning. This makes it a perfect place for night owls and those who love the excitement of shopping under the city lights.


Whether you’re a fashion retailer looking for wholesale purchases or a fashion enthusiast seeking unique and affordable clothing, Dongdaemun Market has something for everyone. The market is divided into several sections, each catering to different fashion tastes and retail needs.


In the retail section, you’ll find countless small shops and boutiques selling trendy clothing and accessories. From designer-inspired pieces to vintage finds, you can score great deals on fashionable items. The retail section is also a fantastic place to discover up-and-coming Korean designers and their latest collections.


For those interested in Korean traditional clothing, Dongdaemun Market is a treasure trove of hanboks, the traditional Korean dress. You’ll find an abundance of stores dedicated to selling hanboks in various styles, colors, and designs. This is your chance to dress up in traditional Korean attire and experience a taste of the country’s rich culture.


In addition to clothing, Dongdaemun Market is also known for its fabric section. Here, you can find a wide range of fabrics, textiles, and sewing supplies. Whether you’re a fashion designer or a hobbyist, you’ll be inspired by the vast selection and quality materials available.


Dongdaemun Market is not just about fashion; it also offers a variety of food options. As you explore the market, you’ll come across street food stalls offering a myriad of delicious treats. From piping hot dumplings to crispy fried chicken, you can refuel and satisfy your taste buds while shopping.


Overall, Dongdaemun Market is a must-visit destination for fashion enthusiasts and those looking for unique and affordable clothing. Its vibrant atmosphere, wide selection of fashion items, and late-night shopping make it a shopping paradise in Seoul.


Noryangjin Fish Market

For seafood lovers and those interested in experiencing a vibrant market atmosphere, a visit to Noryangjin Fish Market is a must when in Seoul. This bustling market is not only a great place to buy fresh seafood but also offers an immersive cultural experience.


Noryangjin Fish Market is one of the largest fish markets in South Korea, housing over 700 stalls. From live fish and shellfish to various types of seafood products, you’ll find an incredible selection of ocean delicacies. The market is a favorite among locals, chefs, and tourists alike.


The market operates 24 hours a day, meaning you can visit at any time to witness the lively hustle and bustle. However, it’s important to note that the early morning hours are the most vibrant, as fishermen bring in their fresh catches for the day.


One of the highlights of visiting Noryangjin Fish Market is the opportunity to purchase and have your seafood prepared right on the spot. After selecting your desired seafood, you can take it to one of the nearby restaurants in the market where they will clean, prepare, and cook it to your liking. This is a unique dining experience that allows you to enjoy the freshest seafood Seoul has to offer.


Even if you’re not planning to buy seafood, a stroll through the market is still a thrilling experience. You’ll witness lively bargaining between buyers and sellers, see various types of seafood displayed in colorful stalls, and marvel at the sheer variety of marine life available.


For those curious about learning more about Korean seafood, Noryangjin Fish Market also offers educational programs and tours. These programs provide insights into the fishing industry, seafood handling, and traditional cooking methods. It’s a great way to enhance your knowledge and appreciation for Korean seafood culture.


Whether you’re a seafood enthusiast or simply curious about the local market scene, a visit to Noryangjin Fish Market is a must. Immerse yourself in the sights, sounds, and flavors of this lively market and experience the rich seafood culture that Seoul has to offer.


Gwangjang Market

Gwangjang Market, established in 1905, is one of the oldest and most iconic markets in Seoul. Located in the Jongno District, it is known for its vibrant atmosphere and a wide array of traditional Korean goods and street food.


When you step into Gwangjang Market, you’ll immediately be greeted by a sensory overload of sights, sounds, and smells. The market is divided into different sections, each offering its own unique products and experiences.


One of the highlights of visiting Gwangjang Market is exploring the fabric section. The market is renowned for its textile vendors, who offer a stunning variety of silk, satin, and hanbok fabrics. Whether you’re looking to purchase fabric for traditional clothing or seeking unique patterns for your own creations, Gwangjang Market is a fabric lover’s paradise.


Another must-visit section of the market is the food alley, where you can indulge in a wide range of Korean street food. From hotteok (sweet pancakes) and bindaetteok (mung bean pancakes) to tteokbokki (spicy rice cakes) and gimbap (rice rolls), the choices are endless. Allow your taste buds to be tempted by the mouthwatering aromas and flavors as you explore the food stalls.


In addition to fabric and food, Gwangjang Market is also a great place to buy traditional Korean handicrafts and antiques. You’ll find shops selling beautiful hanboks, handmade jewelry, ceramics, and other unique crafts that perfectly capture the essence of Korean culture.


If you’re in the mood for a drink, head to one of the traditional makkoli (rice wine) bars in the market. Enjoy a glass of this milky alcoholic beverage, often paired with savory Korean snacks, and soak up the lively atmosphere.


With its rich history, vibrant atmosphere, and wide selection of traditional goods and delicious street food, Gwangjang Market offers a truly immersive and authentic Korean shopping experience. Whether you’re a food lover, a fashion enthusiast, or a culture enthusiast, a visit to Gwangjang Market is a must when in Seoul.



Itaewon is an international and cosmopolitan neighborhood in Seoul that offers a unique shopping experience. Known for its diverse community and vibrant atmosphere, Itaewon is a hub for international fashion, unique boutiques, and trendy shops.


If you’re looking for clothing that reflects a blend of global styles, Itaewon is the place to be. The neighborhood is home to a variety of boutiques and concept stores, where you can find fashion-forward clothing, accessories, and footwear. From local designer brands to international labels, you’ll discover an eclectic mix of styles that cater to all tastes.


One of the highlights of shopping in Itaewon is the presence of vintage and secondhand stores. These stores offer a treasure trove of unique and one-of-a-kind pieces. Whether you’re searching for vintage designer finds, retro clothing, or quirky accessories, Itaewon has an array of stores to satisfy your nostalgia and fashion cravings.


Itaewon is also known for its tailor-made clothing. Many shops in the area offer custom-made suits, dresses, and shirts, allowing you to create a personalized and perfectly fitting garment. Get measured and consult with the skilled tailors to design a piece that is uniquely yours.


In addition to fashion, Itaewon is a great place to explore specialty shops that cater to diverse interests. You can find stores specializing in vinyl records, unique home decor, and quirky gifts. Itaewon is a haven for those searching for unconventional and offbeat items that add character to their lifestyles.


When you need a break from shopping, be sure to check out the international cuisine that Itaewon is famous for. The neighborhood is dotted with a wide range of restaurants, cafes, and street food stalls offering flavors from around the world. Whether you’re craving authentic Mexican tacos, Indian curry, or Middle Eastern kebabs, Itaewon has countless options to satiate your taste buds.


Overall, Itaewon offers a vibrant and global shopping experience that celebrates diversity and individual style. With its eclectic mix of fashion, unique boutiques, and international cuisines, this neighborhood is a favorite among locals and tourists alike.



Hongdae, short for Hongik University area, is a vibrant and youthful neighborhood in Seoul that has become a hotspot for shopping, entertainment, and creative expression. Known for its indie music scene, street performances, and artistic atmosphere, Hongdae offers a unique shopping experience that caters to the trendy and hip crowd.


One of the main draws of shopping in Hongdae is the abundance of independent boutiques and concept stores. Here, you’ll find a wide range of fashion-forward clothing, accessories, and unique items that reflect the individuality and creativity of the designers. From trendy streetwear to vintage-inspired fashion, Hongdae has it all.


In addition to fashion, Hongdae showcases a thriving art scene. The neighborhood is home to numerous art galleries, handmade craft stores, and design studios. You can explore these creative spaces and discover unique artworks, handmade jewelry, and home decor items that are truly one-of-a-kind.


Hongdae is also a haven for music lovers. The area is known for its live music venues and independent record stores, where you can find albums from local artists, underground bands, and niche genres. Don’t miss the opportunity to explore the vinyl record shops and discover hidden musical gems.


When you need a break from shopping, relax in one of the many stylish cafes that line the streets of Hongdae. From trendy coffee shops to quirky themed cafes, you’ll find a cozy spot to recharge and soak up the youthful ambiance.


As the sun sets, Hongdae comes to life with its vibrant nightlife. The area is filled with trendy bars, clubs, and lounges where you can dance the night away or enjoy live performances by local musicians and DJs. The energetic atmosphere creates a dynamic and unforgettable experience.


Whether you’re looking for unique fashion finds, handmade crafts, or a lively nightlife scene, Hongdae offers a shopping experience like no other. Immerse yourself in the creative energy of this neighborhood and discover the innovative and dynamic spirit that defines Hongdae.


Lotte Department Store

Lotte Department Store is a renowned and prestigious shopping destination in Seoul. With multiple locations throughout the city, Lotte Department Store offers a premium shopping experience and a wide range of high-quality products.


When you step into Lotte Department Store, you’ll be greeted by a luxurious and elegant ambiance. The store features a vast selection of luxury brands, designer items, and upscale fashion labels. From clothing and accessories to cosmetics and home decor, Lotte Department Store is a destination for those seeking luxury and exclusivity.


In addition to luxury brands, Lotte Department Store also houses a variety of international and local fashion labels. From mainstream fashion to emerging designers, you’ll find a comprehensive selection of styles and trends to suit your preferences. The store offers a wide range of clothing, footwear, and accessories for men, women, and children.


One of the highlights of Lotte Department Store is its extensive beauty and cosmetics section. The store features a curated collection of high-end skincare, makeup, and fragrance brands. You’ll find the latest beauty products, exclusive collaborations, and personalized assistance from knowledgeable beauty consultants.


Lotte Department Store is not just about fashion and beauty — it also offers an impressive selection of home goods, electronics, and gourmet food products. From high-quality kitchen appliances and home furnishings to specialty food items and luxurious hampers, you’ll find everything you need to elevate your living space and indulge your culinary desires.


Customer service is a top priority at Lotte Department Store. The stores offer a pleasant and comfortable shopping environment, with well-trained staff who are ready to assist you with any inquiries or special requests. In addition, Lotte Department Store often hosts special events and promotions, adding an extra layer of excitement to your shopping experience.


Whether you’re in search of luxury fashion, high-quality beauty products, or premium home goods, Lotte Department Store delivers a top-notch shopping experience. Indulge in the finest offerings and enjoy the exceptional service that this iconic department store has to offer.



Seoul, South Korea, is a shopping haven with a diverse array of options for souvenir hunting. Whether you’re looking for traditional Korean crafts, trendy fashion items, or unique culinary delights, this vibrant city has something to offer every visitor.


Insadong provides an immersive experience in traditional Korean culture, with its quaint streets lined with antique shops and traditional craft stores. You can find beautiful pottery, tea sets, and hanboks to take home as souvenirs.


Namdaemun Market offers a bustling atmosphere and a wide variety of products, including traditional Korean goods. From hanboks and traditional masks to tasty street food, you can immerse yourself in the rich heritage of Korea while finding memorable souvenirs.


In Myeongdong, you’ll discover a mix of local and international brands, especially in the fashion and beauty industries. Here, trendy fashion trends and the latest K-beauty products abound, ensuring you’ll find the perfect keepsake or the perfect addition to your wardrobe.


The Gangnam Underground Shopping Center provides a modern and convenient shopping experience, with a wide range of trendy and affordable fashion options. From clothing to electronics, this underground complex is a shopper’s paradise.


Dongdaemun Market beckons fashion enthusiasts and fabric lovers, offering a blend of wholesale and retail options. Explore the fabric section, delve into Korean traditional clothing, and discover unique crafts and antiques.


Noryangjin Fish Market is a must-visit for seafood lovers, where you can buy fresh seafood and have it prepared on-site. It’s also an opportunity to delve into the vibrant market scene and witness the bustling seafood culture of Seoul.


Gwangjang Market is a treasure trove of traditional Korean goods, street food, and fabrics. Get lost in the fabric section, savor delicious Korean snacks, and find unique souvenirs that reflect the spirit of Korean culture.


Itaewon offers an international shopping experience, with a mix of local and global fashion brands. Its diverse and trendy atmosphere ensures you’ll find unique items that celebrate individual style.


Hongdae, with its youthful ambiance, indie music scene, and creative expression, offers a shopping experience that caters to the fashion-forward and artistic crowd. Discover independent boutiques, vintage shops, and artistic creations that capture the essence of Hongdae’s vibrant culture.


Lastly, Lotte Department Store provides a luxurious shopping experience, with a wide range of high-end fashion, beauty, and home goods. Elevate your style and taste with the premium offerings and exceptional customer service of this renowned department store.


In conclusion, Seoul offers a rich and diverse shopping landscape for every taste and preference. Explore the city’s markets, neighborhoods, and department stores to find the perfect souvenirs that will remind you of the vibrant and unique culture of Korea long after your visit.