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Augsburg: It’s Good To Be Back


Modified: December 27, 2023

by Jacqui Grow



Welcome to Augsburg, a city with a rich history, vibrant culture, and a warm welcoming atmosphere. Situated in the state of Bavaria, Germany, Augsburg is the third-largest city in the region and has a population of over 300,000 people. With its fascinating blend of historical landmarks, picturesque landscapes, and a thriving contemporary scene, Augsburg offers a unique experience for all visitors.


Steeped in history, Augsburg’s roots can be traced back over 2,000 years. Founded by the Romans in 15 BC, the city served as a crucial center for trade and commerce, playing a significant role in shaping the region’s cultural and economic development. Today, remnants of its storied past can be seen throughout the city, making Augsburg a living history book waiting to be explored.


Augsburg is renowned for its architectural marvels, with stunning examples of Romanesque, Gothic, Renaissance, and Baroque styles. The city’s Old Town, known as the Altstadt, is a UNESCO World Heritage Site and is home to some of the most impressive historical buildings in Germany. From the towering Augsburg Cathedral to the grand Rathaus and the Fuggerei, the world’s oldest social housing complex, every corner of the Old Town beckons visitors to delve into the city’s captivating past.


But Augsburg is not just a city frozen in time – it is a vibrant hub of creativity, innovation, and contemporary living. The city boasts a thriving arts and cultural scene, with numerous museums, galleries, and theaters that showcase both classical and contemporary works. The Marionette Theater, in particular, is a must-visit for its charming puppetry performances that will captivate audiences of all ages.


Moreover, Augsburg hosts a wide array of annual festivals and events that attract visitors from far and wide. Highlights include the Augsburger Plärrer, one of Germany’s oldest folk festivals, where locals and tourists come together to enjoy fairground rides, live music, and traditional Bavarian cuisine. The Augsburger Christkindlesmarkt, a charming Christmas market, is another cherished tradition that fills the city with a festive spirit during the holiday season.


With a vibrant blend of history, culture, and modernity, it’s no wonder that tourism in Augsburg is flourishing. The city has worked diligently to enhance its infrastructure and amenities, ensuring that visitors have an unforgettable experience during their stay. From cozy cafes and trendy bars to first-class hotels and excellent public transportation, Augsburg caters to the needs of every traveler.


Join us as we embark on a journey through the enchanting streets of Augsburg, where ancient history meets contemporary living, and experience the unique charm that makes this city a true gem in the heart of Bavaria.


History of Augsburg

The history of Augsburg is a tapestry woven with the threads of ancient civilizations, medieval empires, and modern innovation. Founded by the Romans in 15 BC, Augsburg, originally known as Augusta Vindelicorum, quickly became a prosperous trading hub situated along the Via Claudia Augusta, a major Roman road connecting Italy with the Danube region.


During the Middle Ages, Augsburg emerged as a powerful city-state and a center of trade, rivaling the likes of Venice and Genoa. It quickly became a member of the Hanseatic League, a confederation of merchant guilds that dominated trade in Northern Europe. Under the rule of the influential Fugger family, Augsburg flourished economically, with the Fuggerei housing complex standing as a testament to their wealth and philanthropy.


The Renaissance brought a period of cultural and artistic growth to Augsburg. The city became a center for the flourishing textile industry and witnessed the birth of notable artists, scholars, and theologians. Jakob Fugger the Rich, one of the wealthiest individuals in history, played a key role in patronizing the arts and supporting the works of renowned painters such as Hans Holbein the Elder and Lucas Cranach the Elder.


Religious tensions came to a head during the Reformation, with Augsburg becoming a significant center for both the Protestant and Catholic movements. The Augsburg Confession, a seminal document of Lutheran theology, was presented to Emperor Charles V in 1530 during the Diet of Augsburg. This historical event marked a turning point in religious freedom and tolerance in Germany.


In the following centuries, Augsburg underwent transformations brought about by industrialization and urbanization. The city embraced technological advancements, especially in textile production, machinery manufacturing, and the production of electronic and communication devices. Augsburg also gained recognition for its contributions to medicine and automotive engineering.


Unfortunately, Augsburg, like many cities in Germany, experienced the devastating impact of World War II. The city was heavily bombed, leading to the destruction of numerous historical buildings. However, in the post-war era, Augsburg demonstrated its resilience by swiftly rebuilding and restoring its architectural treasures to their former glory.


Today, Augsburg stands as a vibrant city where tradition and innovation coexist harmoniously. Its historic center, with its cobblestone streets and beautifully preserved buildings, invites visitors to step back in time while its bustling modern quarters showcase the city’s forward-thinking spirit. Augsburg has secured its place as a cultural and economic powerhouse in Bavaria while continuing to honor its rich history.


Attractions and Landmarks

Augsburg is a treasure trove of architectural wonders and cultural gems, showcasing its rich history and captivating visitors from around the world. Whether you are a history enthusiast, an art lover, or simply someone seeking a memorable experience, Augsburg’s attractions and landmarks have something to offer for everyone.


One of the city’s most iconic landmarks is the Augsburg Cathedral, also known as the Dom St. Maria. This magnificent Gothic-style cathedral dates back to the 11th century and features stunning stained glass windows, intricate stone carvings, and a breathtaking altarpiece. Visitors can climb the bell tower for panoramic views of Augsburg, a sight that should not be missed.


Another must-visit site is the Rathaus, Augsburg’s historic town hall. This remarkable Renaissance building is adorned with colorful frescoes and ornate decorations. The Golden Hall inside the Rathaus is a true architectural masterpiece, known for its exquisite gold leaf detailing and grandeur. Guided tours offer visitors a chance to delve into the rich history and opulence of this iconic landmark.


For those interested in exploring Augsburg’s Roman past, a visit to the Augsburg Roman Museum is a must. Located in the former Römisches Museum, this fascinating museum houses a remarkable collection of artifacts, including jewelry, pottery, and statues, providing insights into the lives of the Romans who once walked the streets of Augsburg.


No visit to Augsburg is complete without a trip to the Fuggerei, the world’s oldest social housing complex. Founded by the Fugger family in the 16th century, this enchanting neighborhood consists of quaint, colorful houses arranged in a grid pattern. As you stroll through the narrow alleys, you’ll step back in time and get a glimpse of what life was like for the less fortunate in Augsburg’s past.


The Schaezlerpalais, a Rococo-style palace, is another architectural gem that beckons visitors. Housing the Max Gandolph Library and the German Baroque Gallery, it showcases an extensive collection of art, including works by famous artists such as Rubens and Rembrandt.


Augsburg is also home to beautiful green spaces and parks that offer a tranquil escape from the bustling city. The Botanical Garden is a serene oasis where visitors can admire a diverse range of plants and flowers. The Wittelsbacher Park, boasting lush landscapes and tranquil water features, provides the perfect setting for a leisurely stroll or a picnic.


These are just a few of the many attractions and landmarks that await you in Augsburg. With its rich architectural heritage, vibrant culture, and natural beauty, the city is a remarkable destination that leaves a lasting impression on all who visit.


Return of Tourism

After a period of restricted travel and uncertainty, the tourism industry in Augsburg is experiencing a resurgence as travelers from near and far rediscover the city’s charm and allure. With its rich history, vibrant cultural scene, and warm hospitality, Augsburg is becoming a sought-after destination for tourists seeking an authentic and memorable experience.


As the world gradually reopens, Augsburg has implemented measures to ensure the safety and well-being of visitors. Hotels, restaurants, and attractions have implemented strict health and hygiene protocols, providing reassurance to visitors that their health and safety are a top priority. With the city’s commitment to maintaining a safe and welcoming environment, tourists can explore Augsburg with peace of mind.


One of the factors contributing to the return of tourism in Augsburg is the allure of its well-preserved historical sites. Travelers are drawn to the city’s remarkable architectural wonders, such as the Augsburg Cathedral and the Rathaus, which offer a glimpse into the city’s rich past. The Fuggerei, with its captivating history and unique social housing concept, is also a magnet for visitors looking to immerse themselves in Augsburg’s heritage.


Furthermore, Augsburg’s vibrant cultural scene has played a significant role in attracting tourists back to the city. The city boasts a diverse array of museums, galleries, and theaters that showcase both traditional and contemporary art forms. The Augsburg Art Museum, with its impressive collection of European paintings and sculptures, captivates art enthusiasts, while the Augusta Theatre enthralls audiences with its dynamic performances.


In addition to the historical and cultural attractions, Augsburg is also known for its lively festivals and events. The Augsburger Plärrer, a traditional folk festival, invites locals and tourists to indulge in a lively atmosphere filled with fairground rides, live music, and traditional Bavarian cuisine. During the Augsburger Christkindlesmarkt, the city is transformed into a winter wonderland, where visitors can enjoy the festive spirit and browse through stalls selling handmade crafts and delicious treats.


As tourists return to Augsburg, they are also discovering the city’s culinary delights. Augsburg is home to a vibrant food scene, offering a wide range of culinary experiences to suit all tastes and preferences. From traditional Bavarian dishes such as pretzels, bratwurst, and schnitzel to international cuisine, visitors can indulge in a gastronomic journey through the city’s charming cafes, traditional beer gardens, and Michelin-starred restaurants.


With its natural beauty and outdoor activities, Augsburg also appeals to nature lovers and outdoor enthusiasts. The surrounding countryside offers stunning scenic landscapes, perfect for hiking, cycling, and boating. The Lech River, which flows through the city, provides opportunities for water sports and leisurely boat trips.


As the tourism industry in Augsburg continues to recover, the city is actively working to enhance its offerings and expand its reach. Efforts are being made to promote sustainable tourism practices, preserve the city’s historical heritage, and introduce new attractions and events to keep visitors coming back for more.


With its rich history, cultural diversity, and welcoming atmosphere, Augsburg is reclaiming its position as a must-visit destination. Whether you’re a history buff, an art enthusiast, a food lover, or simply someone seeking a memorable experience, Augsburg offers something for everyone. Pack your bags, rediscover the charm of this enchanting city, and create lasting memories in Augsburg.


Cultural Events and Festivals

Augsburg is a city that comes alive with a vibrant calendar of cultural events and festivals throughout the year. From traditional celebrations rooted in centuries-old customs to contemporary art exhibitions and performances, Augsburg offers a diverse array of cultural experiences that captivate locals and visitors alike.


One of the highlights on the annual calendar is the Augsburger Plärrer, one of Germany’s oldest folk festivals. Held in spring and autumn, Plärrer brings the city to life with its bustling fairgrounds, thrilling rides, and colorful market stalls. The festival provides an opportunity to immerse oneself in the Bavarian culture, enjoy delicious street food, and join in on the lively festivities.


During the Augsburger Sommernächte, or Augsburg Summer Nights, the city turns into an open-air stage for music, dance, and theater performances. Artists from various genres take to the streets, parks, and squares, entertaining audiences with their talent and creativity. It’s a truly magical time to experience Augsburg’s vibrant arts scene and soak up the lively atmosphere.


For those seeking a bit of nostalgia, the Augsburger Puppenkiste, a marionette theater, offers enchanting performances that bring beloved fairy tales and stories to life. Children and adults alike are captivated by the skillful puppetry, intricate set designs, and heartwarming storytelling that make the shows a cherished tradition in Augsburg.


Another beloved event is the Augsburger Christkindlesmarkt, a charming Christmas market that transforms the city into a winter wonderland. The market’s stalls offer a wide variety of handmade crafts, delicious treats, and warm drinks. Visitors can embrace the festive spirit, browse the wares, and enjoy seasonal entertainment, including carol singing and ice skating.


The Mozart Festival, held annually in May and June, celebrates the life and works of the legendary composer Wolfgang Amadeus Mozart. Classical music lovers can attend a series of concerts and performances featuring talented musicians from around the world. The festival showcases Augsburg’s deep appreciation for classical music and its commitment to preserving Mozart’s legacy.


Augsburg also hosts a range of contemporary art exhibitions and festivals that highlight the city’s thriving arts scene. The Modular Festival, for example, showcases electronic music and DJ performances, attracting music enthusiasts and artists from all over. The Brechtfestival, named after the renowned playwright Bertolt Brecht, explores modern theater and performance art, presenting thought-provoking shows and workshops.


These are just a few examples of the many cultural events and festivals that grace the city of Augsburg. From traditional Bavarian celebrations to contemporary artistic showcases, Augsburg’s events calendar is diverse and exciting, ensuring there is always something happening to inspire, entertain, and engage locals and visitors alike. No matter when you visit, you are sure to find a cultural experience that will leave a lasting impression.


Culinary Delights

Augsburg is not only rich in history and culture but also tantalizes taste buds with its culinary delights. The city’s food scene is a delightful reflection of its Bavarian heritage, offering a wide range of traditional and international flavors that cater to every palate.


When it comes to Bavarian cuisine, Augsburg doesn’t disappoint. Local specialties such as pretzels, bratwursts, and sauerkraut are a must-try for visitors. Head to one of the traditional beer gardens or cozy taverns to savor these delicious dishes along with a refreshing glass of locally brewed beer. The combination of the hearty flavors and the convivial atmosphere makes for an unforgettable dining experience.


The region’s rich agricultural heritage is reflected in the abundance of fresh, local ingredients used in Augsburg’s cuisine. Take a stroll through the Viktualienmarkt, the city’s popular farmers market, where you can find an array of fresh produce, meats, cheeses, and artisanal products. Indulge in some locally produced cheese, honey, or baked goods to savor the authentic flavors of the region.


Beyond the traditional Bavarian fare, Augsburg also offers a diverse range of international cuisines. From Italian trattorias to Asian fusion restaurants, there is no shortage of options to satisfy any craving. Augsburg’s international culinary scene is a testament to the city’s multiculturalism, as it embraces flavors and influences from around the world.


For those with a sweet tooth, Augsburg has a delectable selection of desserts and pastries. Try a slice of the famous Augsburger Zwetschgendatschi, a plum cake that is a local specialty. Indulge in a freshly baked apple strudel or a creamy slice of Black Forest cake. The city’s charming cafes and patisseries are the perfect places to enjoy these sweet treats while sipping on a cup of aromatic coffee.


To fully immerse yourself in Augsburg’s culinary offerings, consider joining a food tour or cooking class. These experiences allow you to explore local markets, interact with passionate chefs, and learn the secrets of preparing authentic Bavarian dishes. From making pretzels to mastering the art of sausage-making, these hands-on experiences provide a deeper understanding of the city’s gastronomic heritage.


Whether you choose to indulge in traditional Bavarian delicacies, sample international flavors, or explore Augsburg’s bustling food markets, the city’s culinary delights are sure to leave you satisfied and craving for more. Augsburg’s food scene is a testament to the city’s rich cultural heritage and its ability to embrace flavors from near and far. So bring your appetite and get ready to embark on a culinary adventure in Augsburg.


Natural Beauty and Outdoor Activities

Amidst its rich history and cultural offerings, Augsburg also boasts breathtaking natural landscapes and a wide range of outdoor activities. Nature enthusiasts and adventure seekers will find plenty to explore and enjoy in and around the city, making Augsburg a paradise for outdoor lovers.


One of Augsburg’s prized natural gems is the Lech River. Flowing through the city, the river offers a picturesque setting for a leisurely stroll or a peaceful bike ride along its banks. Rent a kayak or paddleboard and glide along the tranquil waters, taking in the scenic beauty of the surrounding landscape. The Lech River also provides opportunities for fishing, allowing visitors to try their hand at catching local freshwater fish.


For those seeking hiking trails and picturesque landscapes, Augsburg is surrounded by stunning countryside. Just a short drive from the city, the Augsburg Western Woods (Augsburger Westliche Wälder) offers a network of well-maintained hiking and biking trails. You can explore lush forests, rolling hills, and idyllic meadows, providing a refreshing escape from the hustle and bustle of city life.


If you’re looking for a taste of adventure, Augsburg has you covered. It’s a great destination for outdoor activities like rock climbing, bouldering, and even paragliding. Nearby climbing areas, such as the Siebentischwald or Kuhsee, offer various routes suitable for climbers of all levels. Paragliding enthusiasts can take off from nearby launch sites and enjoy breathtaking panoramic views of the city and its surroundings.


During the summer months, Augsburg’s numerous parks and green spaces come alive with activity. The Wittelsbacher Park, with its sprawling lawns, serene lakes, and botanical gardens, is a popular spot for picnics, relaxation, and outdoor games. Families can also enjoy the playgrounds, mini-golf courses, and paddleboat rentals available in the park, providing entertainment for people of all ages.


In winter, when the snow blankets the region, Augsburg becomes a gateway to winter sports. The nearby Bavarian Alps offer excellent opportunities for skiing, snowboarding, and cross-country skiing. Eager snow enthusiasts can hit the slopes at nearby ski resorts such as Garmisch-Partenkirchen or Oberstdorf, where stunning mountain vistas await.


To truly immerse yourself in nature and experience the region’s beauty, consider participating in organized tours and outdoor workshops. From guided hikes to nature photography workshops, these experiences offer a deeper understanding of the local ecosystem and provide a chance to learn from experts in the field.


Augsburg’s natural beauty and outdoor activities offer a refreshing complement to its historical and cultural attractions. Whether you’re looking for a leisurely nature walk, an adrenaline-fueled adventure, or simply a serene escape, Augsburg’s natural landscapes and outdoor offerings are sure to delight and rejuvenate your spirit.



Augsburg truly is a destination that captivates the hearts of its visitors. From its rich history and architectural wonders to its vibrant cultural scene and culinary delights, Augsburg offers a unique and unforgettable experience. Steeped in Roman and medieval heritage, the city’s well-preserved landmarks, such as the Augsburg Cathedral, Rathaus, and Fuggerei, transport visitors back in time, providing a glimpse into the city’s storied past.


But Augsburg is not just a city frozen in history – it is a thriving hub of creativity and innovation. Its diverse cultural events and festivals, such as the Augsburger Plärrer, Augsburger Sommernächte, and Mozart Festival, offer a dynamic and enriching experience for locals and tourists alike. The city’s vibrant arts scene, with its museums, theaters, and marionette theater, showcases both traditional and contemporary works, captivating audiences of all ages.


Food lovers are in for a treat in Augsburg, with its mouthwatering culinary offerings. From traditional Bavarian dishes to international flavors, the city’s restaurants, beer gardens, and street markets tantalize taste buds and satisfy appetites. Augsburg’s commitment to locally sourced, fresh ingredients creates a dining experience steeped in authenticity.


Nature enthusiasts will be delighted by Augsburg’s natural beauty and outdoor activities. The Lech River, with its tranquil waters, provides a picturesque setting for kayaking, paddleboarding, and fishing. The Augsburg Western Woods and nearby Alps offer hiking, climbing, and winter sports opportunities, allowing visitors to immerse themselves in the stunning landscapes surrounding the city.


As tourism returns and the city embraces sustainable practices, Augsburg continues to enhance its infrastructure and amenities, ensuring that visitors have a seamless and enjoyable experience. Augsburg’s warm hospitality and friendly locals add an extra layer of charm to the city, making visitors feel welcome and at home.


Whether you’re a history buff, an art enthusiast, an outdoor lover, or a culinary connoisseur, Augsburg offers a diverse and captivating experience that will leave a lasting impression. So pack your bags, wander through the enchanting streets, and allow Augsburg to weave its magic, revealing a city that is both steeped in history and bursting with modernity.