Austria’s claim to “17 towns you won’t believe exist” actually covers 17 specific places, but the list below includes exactly that many—though it doesn’t match the official Small Historic Towns program. The article’s own text lists 17 towns, starting with Hallstatt and ending with Lech am Arlberg, so that’s the count we’ll use. Here they are, with the details that make each worth your time.
Hidden Gems of Austria
Austria is famous for its stunning landscapes, rich history, and charming towns. While cities like Vienna and Salzburg often steal the spotlight, many lesser-known towns offer unique experiences.
- Hallstatt Nestled between a serene lake and towering mountains, Hallstatt looks like a fairytale. Its pastel-colored houses and ancient salt mines make it a must-visit. Stroll along the lake or explore the Hallstatt Skywalk for breathtaking views.
- Dürnstein Perched on the banks of the Danube River, Dürnstein is a picturesque town known for its blue church tower. Wander through its cobblestone streets, visit the ruins of Dürnstein Castle, and enjoy local wines from the Wachau Valley.
- Alpbach Alpbach is often called the “most beautiful village in Austria.” With its traditional wooden farmhouses and vibrant flower displays, it’s easy to see why. In winter, it transforms into a ski paradise, while summer offers hiking trails with stunning vistas.
Quaint Villages with Rich History
Austria’s history is woven into the fabric of its towns. These places offer a glimpse into the past with their well-preserved architecture and fascinating stories.
- Gmunden Located on the shores of Lake Traunsee, Gmunden is known for its ceramic industry. The town’s iconic Ort Castle sits on a small island, connected by a wooden bridge. Explore the charming streets and enjoy a boat ride on the lake.
- Kufstein Kufstein is a historic town with a medieval fortress overlooking the Inn River. The fortress offers panoramic views and hosts concerts in its open-air arena. Stroll through the old town and discover its charming shops and cafes.
- Bad Ischl Once the summer residence of Emperor Franz Joseph I, Bad Ischl is steeped in imperial history. Visit the Kaiservilla, where the emperor spent his summers, and enjoy the town’s thermal spas and beautiful parks.
Nature’s Masterpieces
Austria’s natural beauty is unparalleled, and these towns offer a front-row seat to some of the country’s most stunning landscapes.
- Zell am See Zell am See is a paradise for outdoor enthusiasts. Surrounded by mountains and a crystal-clear lake, it’s perfect for skiing, hiking, and water sports. Take a cable car to Schmittenhöhe for panoramic views of the Alps.
- Heiligenblut At the foot of Austria’s highest mountain, Grossglockner, lies Heiligenblut. This charming village is a gateway to the Hohe Tauern National Park, offering hiking trails, waterfalls, and breathtaking alpine scenery.
- Sankt Wolfgang Sankt Wolfgang sits on the shores of Lake Wolfgangsee, surrounded by lush hills. The town’s famous pilgrimage church and the Schafberg Railway, which offers spectacular views, are must-sees.
Cultural Treasures
These towns are rich in culture, offering unique traditions, festivals, and local crafts that provide a deeper understanding of Austrian life.
- Eisenstadt Eisenstadt, the capital of Burgenland, is known for its connection to composer Joseph Haydn. Visit the Esterházy Palace, where Haydn worked, and explore the town’s vibrant cultural scene.
- Rattenberg Rattenberg is Austria’s smallest town, famous for its glassmaking tradition. Wander through its medieval streets, visit glass workshops, and enjoy the annual Advent market, which lights up the town with festive cheer.
- Murau Murau is a charming town with a rich brewing tradition. Discover its historic brewery, explore the medieval castle, and enjoy the scenic beauty of the surrounding mountains and rivers.
Off the Beaten Path
For those seeking adventure and solitude, these towns offer unique experiences away from the crowds.
- Mariazell Mariazell is a pilgrimage town known for its basilica, a major religious site in Austria. Surrounded by mountains, it’s a peaceful retreat with hiking trails and a serene lake.
- Lienz Lienz is a sunny town in East Tyrol, offering a mix of alpine and Mediterranean vibes. Explore the medieval castle, enjoy outdoor activities, and savor local cuisine in its charming cafes.
- Feldkirch Feldkirch is a medieval town near the borders of Switzerland and Liechtenstein. Its well-preserved old town, dominated by Schattenburg Castle, offers a glimpse into the past.
Enchanting Alpine Retreats
These alpine towns offer a perfect blend of adventure and relaxation, with stunning mountain views and cozy accommodations.
- Seefeld in Tirol Seefeld is a popular destination for winter sports and summer hiking. Its charming village center, surrounded by mountains, offers a range of activities and a relaxing atmosphere.
- Lech am Arlberg Lech is a luxurious ski resort known for its pristine slopes and upscale accommodations. In summer, it transforms into a hiking paradise with breathtaking alpine scenery.
Hidden Gems Await
These 17 towns deliver more than postcard views—each one carries its own story, from Hallstatt’s lakeside charm to the medieval allure of Dürnstein. They’re alive with culture, festivals, and local traditions. Wander cobblestone streets, taste local delicacies, and meet friendly locals. Whether you’re drawn to the artsy vibe of Graz or the serene landscapes of Zell am See, there’s something for everyone. Step away from the usual tourist spots and discover something unique. Exploring them means experiencing Austria’s heart and soul. So, next time you’re planning a trip, consider these hidden gems. They promise unforgettable memories and a deeper connection to Austria’s rich heritage. Adventure and discovery are just around the corner.
