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What Is A Resort Preview


Modified: December 28, 2023

by Lyndel Rojo



Welcome to the world of travel and hospitality, where resorts hold the promise of unforgettable experiences and cherished memories. But have you ever wondered about the concept of a resort preview and what it entails? In this article, we dive deep into the realm of resort previews and uncover their purpose, benefits, and common misconceptions.


Imagine this: you receive a tempting invitation promising you a luxurious weekend getaway at a breathtaking resort. The catch? You’re required to attend a resort preview during your stay. While this may sound like a minor inconvenience, resort previews are actually an integral part of the hospitality industry, serving a dual purpose of showcasing the resort’s amenities and enticing potential buyers or timeshare owners.


So, what exactly is a resort preview? A resort preview is a scheduled presentation or tour provided by a resort or hotel to potential customers or existing timeshare owners. It offers a sneak peek into the resort’s offerings, including accommodation options, facilities, amenities, and recreational activities. Typically, these previews are held in a designated area within the resort and may last anywhere from 90 minutes to a few hours.


Resort previews serve two primary purposes. Firstly, they aim to showcase the best features and offerings of the resort to potential customers. This includes highlighting the luxurious accommodations, world-class amenities such as spa facilities, pools, and restaurants, and the plethora of activities available for guests to enjoy. Resorts often go the extra mile to create a memorable experience during the preview, giving attendees a taste of the impeccable service and hospitality they can expect.


Secondly, resort previews are targeted towards potential buyers or existing timeshare owners. Resorts often use these previews to promote their vacation ownership or timeshare programs. They provide an opportunity for interested individuals to learn more about the benefits of owning a timeshare at the resort, such as exclusive access to amenities, discounted rates, and the ability to exchange vacation weeks at other resorts within the same network.


Definition of a Resort Preview

A resort preview is a promotional event or presentation conducted by resorts or hotels to showcase their facilities, amenities, and vacation ownership programs to potential customers and existing timeshare owners. It is an opportunity for individuals to experience the resort firsthand and gain insight into the unique features and benefits it offers.


During a resort preview, attendees are typically given a tour of the property and its various amenities, including accommodation options, restaurants, spa facilities, pools, and recreational activities. They may also be provided with information about the resort’s vacation ownership program, which allows individuals to own a share of the property and enjoy exclusive benefits.


Resort previews are often designed to create a sense of luxury and exclusivity, showcasing the best aspects of the resort to entice potential buyers. Resorts may offer complimentary meals, spa treatments, or other perks during the preview to enhance the overall experience and make it more enticing for attendees.


It’s important to note that resort previews are not mandatory for all guests staying at the resort. They are typically offered to individuals who have shown interest in vacation ownership or have previously expressed a desire to explore the possibility of owning a timeshare at the resort.


Resort previews are structured presentations that aim to inform and engage attendees. They often include multimedia presentations, testimonials from current owners, and detailed explanations of the vacation ownership program, highlighting the advantages and benefits of becoming a timeshare owner.


At the end of the resort preview, attendees may have the opportunity to speak with a sales representative to address any questions or concerns they may have. They may also be presented with exclusive offers or incentives to encourage them to make a purchase decision during or after the preview.


Overall, resort previews serve as a powerful marketing tool for resorts to attract potential buyers and promote their vacation ownership programs. They offer attendees a glimpse into the world of luxury and exclusivity that the resort has to offer, allowing them to make an informed decision about their vacation preferences and ownership options.


Purpose of a Resort Preview

The purpose of a resort preview extends beyond just showcasing the facilities and amenities of a resort. It serves multiple objectives that cater to both the resort and potential buyers or timeshare owners. Let’s explore the main purposes of a resort preview in more detail:

  1. Showcasing the Resort: Resort previews are designed to provide potential buyers or timeshare owners with an immersive experience of the resort’s offerings. By showcasing the luxurious accommodations, state-of-the-art facilities, and exceptional services, the aim is to leave a lasting impression and create a desire to be a part of the resort’s exclusive community.
  2. Promoting Vacation Ownership: Resorts often utilize previews as an opportunity to promote their vacation ownership programs. By highlighting the benefits and advantages of owning a timeshare at the resort, such as guaranteed access to high-demand weeks, potential rental income, and the ability to exchange vacation weeks at other properties, they aim to attract individuals who are seeking a long-term vacation solution.
  3. Educating Potential Buyers: Resort previews offer a platform for potential buyers to learn more about the resort and the vacation ownership program. It provides them with detailed information on the financial aspects, terms and conditions, and any associated fees or obligations. This allows buyers to make an informed decision and understand the long-term commitment involved in owning a timeshare.
  4. Addressing Questions and Concerns: Resort previews offer valuable face-to-face interaction with sales representatives or resort staff. This gives potential buyers the opportunity to ask questions, address concerns, and seek clarification on any aspect of the resort or vacation ownership program. It helps establish trust and transparency in the buying process.
  5. Creating a Sense of Exclusivity: Resort previews often incorporate exclusive perks or amenities to create a sense of exclusivity for attendees. This may include complimentary meals, spa treatments, or access to restricted areas of the resort. By providing a taste of the exceptional experience that the resort offers, attendees are more likely to be enticed and consider becoming a part of the resort’s community.

Overall, the purpose of a resort preview is to showcase the resort, promote vacation ownership, educate potential buyers, address their concerns, and create a sense of exclusivity. It’s important for attendees to approach the preview with a discerning mindset, carefully considering their vacation preferences and long-term commitments before making a purchase decision.


How Resort Previews Work

Resort previews are carefully orchestrated events that are designed to showcase the best features of the resort and provide potential buyers or timeshare owners with a comprehensive understanding of what the property has to offer. Here’s a breakdown of how resort previews typically work:

  1. Invitation and RSVP: Potential attendees are typically invited to a resort preview through various channels, such as email, direct mail, or phone calls. The invitation includes information about the date, time, and location of the preview, as well as any special incentives or perks offered.
  2. Check-In: Upon arrival at the resort, attendees will check in at a designated registration area. They may be asked to provide identification and confirm their reservation for the preview.
  3. Presentation or Tour: The resort preview usually begins with a presentation or tour conducted by resort staff or sales representatives. This may involve a multimedia presentation showcasing the resort’s amenities, accommodations, and vacation ownership program. Alternatively, attendees may be taken on a guided tour of the property, highlighting key features and facilities.
  4. Showcasing Accommodations: During the resort preview, attendees may have the opportunity to view various types of accommodations, including suites or villas. These accommodations are often presented in their best condition, showcasing the luxurious and comfortable features that the resort has to offer.
  5. Exploring Amenities: The tour may also include a visit to the resort’s amenities, such as pools, spa facilities, fitness centers, and restaurants. Attendees can get a firsthand experience of the exceptional services and facilities available to guests.
  6. Education on Vacation Ownership: Resort previews often include a segment dedicated to educating attendees about the vacation ownership program. Sales representatives will provide detailed information on the benefits, costs, and ownership options available. They may also address questions and concerns from attendees.
  7. Exclusive Incentives: To entice attendees to make a purchase, resorts may offer exclusive incentives or discounts during or after the resort preview. These can include discounted prices, bonus vacation weeks, or additional perks such as spa credits or upgrades.
  8. Follow-up: After the resort preview, attendees may be contacted by the resort’s sales team to follow up on their interest and address any further questions or concerns they may have. This is an opportunity for potential buyers to make a final decision or negotiate the terms of their purchase.

It’s important to note that while resort previews can be engaging and informative, attendees should approach them with a critical mindset. Take the time to evaluate the benefits, costs, and long-term commitment involved in purchasing a timeshare before making a decision.


Benefits of Attending a Resort Preview

Attending a resort preview can offer a multitude of benefits for potential buyers or those interested in exploring vacation ownership options. Here are some of the key advantages of attending a resort preview:

  1. Firsthand Experience: Resort previews provide attendees with the opportunity to experience the resort firsthand. They can tour the property, explore the accommodations, and witness the state-of-the-art facilities and amenities. This firsthand experience allows individuals to assess whether the resort aligns with their vacation preferences and meets their expectations.
  2. Comprehensive Information: Resort previews offer attendees an in-depth understanding of the resort’s vacation ownership program. Sales representatives provide detailed information about ownership options, associated costs, and benefits. This allows potential buyers to make an informed decision based on a clear understanding of the program and its advantages.
  3. Exclusive Incentives: Resorts often provide attendees with exclusive incentives and perks for attending a preview. These can include discounted rates, complimentary meals, spa treatments, or additional vacation weeks. These incentives can enhance the overall value and appeal of owning a timeshare at the resort.
  4. Potential Savings: Buying a timeshare through a resort preview can offer potential cost savings compared to purchasing in the secondary market. Resorts may provide special pricing or discounts for attendees, making it a more affordable option for those interested in vacation ownership.
  5. Access to Exclusive Amenities: By attending a resort preview, individuals can gain access to exclusive amenities and services offered by the resort. This can include priority booking for activities, concierge services, or access to members-only events. Such privileges can enhance the overall vacation experience and create a sense of exclusivity.
  6. Transparent Evaluation: Attending a resort preview allows potential buyers to ask questions, seek clarification, and address any concerns they may have. This level of interaction with resort staff or sales representatives offers a transparent evaluation process, assisting individuals in making an informed decision about their vacation ownership investment.
  7. Potential Networking Opportunities: Resort previews often attract like-minded individuals who share a similar interest in vacation ownership. Attending these previews can provide networking opportunities and the chance to connect with other owners or potential buyers, creating a valuable community.

While attending a resort preview offers numerous benefits, it’s essential for attendees to approach the experience with a discerning mindset. Evaluating the long-term commitment, associated costs, and personal vacation preferences is crucial in determining if vacation ownership aligns with their lifestyle and meets their travel needs.


Common Misconceptions about Resort Previews

Resort previews are often surrounded by misconceptions, leading to skepticism and hesitation among potential attendees. Let’s debunk some of the common misconceptions associated with resort previews:

  1. High Pressure Sales Tactics: One of the most common misconceptions is that attending a resort preview means being subjected to high-pressure sales tactics. While it’s true that sales representatives may try to persuade attendees to consider purchasing a timeshare, reputable resorts understand the importance of fostering a positive experience and building trust. The choice to purchase a timeshare ultimately lies with the attendee, and there is no obligation to buy during or after the preview.
  2. Unaffordability: Some individuals believe that vacation ownership is only for the wealthy and that resorts are unaffordable. In reality, resorts offer a range of ownership options and pricing plans to suit different budgets. Resort previews often provide attendees with exclusive incentives and discounted rates, making ownership more accessible and affordable.
  3. Lack of Flexibility: Another misconception is that owning a timeshare limits flexibility in terms of travel destinations and dates. However, many resorts offer exchange programs and partnerships with other properties, allowing timeshare owners to explore different locations and enjoy flexibility in their vacation plans. Additionally, some ownership programs offer the option to rent out or sell unused weeks, providing additional flexibility and potential financial benefits.
  4. Difficulty in Reservations: Concerns about difficulty in booking desired dates or accommodations are also prevalent. While certain peak periods may have higher demand, resorts typically allocate a portion of their accommodations for timeshare owners and offer reservation systems that prioritize their needs. By planning in advance and utilizing reservation tools provided by the resort, owners can secure their preferred dates and accommodations.
  5. Limited Value for Money: Some individuals question whether owning a timeshare offers enough value for the money invested. It’s important to consider the long-term benefits, such as potential cost savings compared to traditional hotel stays, access to exclusive amenities, and the opportunity to create cherished vacation memories with loved ones. Understanding the overall value proposition of vacation ownership can help dispel this misconception.

Resort previews provide an opportunity to address these misconceptions and gain accurate and detailed information directly from resort representatives. It’s essential for potential attendees to approach the preview with an open mind, ask questions, and evaluate the information provided before making an informed decision about vacation ownership.


Tips for Maximizing Your Resort Preview Experience

Attending a resort preview can be an exciting and informative experience. To make the most out of your time and ensure a positive experience, consider the following tips:

  1. Come Prepared: Before attending the resort preview, research the resort and familiarize yourself with its amenities, ownership options, and associated costs. This will allow you to ask targeted questions and engage in meaningful discussions during the preview.
  2. Set Realistic Expectations: Recognize that a resort preview is a marketing event designed to showcase the best features of the property. While it can be tempting to be swayed by the luxury and exclusivity on display, take a step back and objectively evaluate the resort and vacation ownership program to determine if it aligns with your needs and preferences.
  3. Ask Questions: Don’t hesitate to ask questions during the resort preview. Seek clarification on ownership details, fees, maintenance costs, and any other concerns you may have. The more information you gather, the better equipped you will be to make an informed decision.
  4. Take Notes: Bring a notepad or use your smartphone to jot down important details and key takeaways from the resort preview. This will help you remember the information shared and compare different resorts or ownership options if you’re attending multiple previews.
  5. Be Mindful of Time: Resort previews can vary in duration, ranging from a couple of hours to half a day. Ensure you allocate enough time in your schedule to fully participate in the preview without feeling rushed or distracted.
  6. Evaluate the Offer: If the resort makes an offer during or after the preview, take the time to carefully evaluate it. Consider the financial commitment, benefits, and long-term value before making a decision. Don’t be pressured into making an immediate purchase if you’re not ready.
  7. Compare Options: If you’re considering multiple resorts or vacation ownership programs, compare them based on key factors such as price, location, amenities, flexibility, and any other criteria that are important to you. This will help you make an informed decision and choose the option that aligns best with your vacation preferences.
  8. Follow Up at Your Convenience: After the resort preview, the sales team may follow up with you. Take the time to review any information provided and contact them at your convenience. Don’t feel pressured to make a decision immediately—take the time you need to evaluate all the information and make a choice that aligns with your needs and financial goals.

Remember, attending a resort preview should be an enriching experience that helps you gather information and make an informed decision. By following these tips, you can maximize your resort preview experience and ensure that you have the necessary knowledge to evaluate the potential benefits and drawbacks of vacation ownership.



Resort previews offer a unique opportunity for individuals to explore the world of vacation ownership and experience the luxury and amenities that resorts have to offer. By attending a resort preview, potential buyers and timeshare owners can gain a comprehensive understanding of the resort’s offerings, evaluate the long-term benefits, and make an informed decision about their vacation investment.


Throughout this article, we’ve explored the definition of a resort preview, its purpose, and how it works. We’ve discussed the benefits of attending a resort preview, including gaining firsthand experience, receiving comprehensive information, and accessing exclusive incentives. We’ve also debunked common misconceptions surrounding resort previews and provided tips for maximizing the preview experience.


It’s important to approach resort previews with an open mind, conduct research beforehand, and ask targeted questions to gather the necessary information. By setting realistic expectations and evaluating the value proposition of vacation ownership, attendees can make an informed decision that aligns with their vacation preferences and financial goals.


Remember, attending a resort preview does not obligate you to make a purchase. Take the time to carefully evaluate the information provided, compare different options, and consider factors that are important to you. Whether you ultimately decide to become a timeshare owner or not, resort previews can provide valuable insights into the world of luxurious accommodations, exceptional amenities, and the potential benefits of vacation ownership.


So, the next time you receive an invitation to a resort preview, embrace the opportunity to explore and discover the possibilities that await you. Whether you’re seeking a dream vacation home, a profitable investment, or a lifetime of extraordinary experiences, a resort preview can be the first step on your journey towards unforgettable getaways and cherished memories.