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Matakana Village Farmer’s Market


Modified: December 28, 2023

by Ninnetta Baugh



Welcome to the enticing world of the Matakana Village Farmer’s Market, where the aromas of fresh produce and the buzz of friendly chatter fill the air. This vibrant and lively market is a food lover’s paradise, offering a diverse array of local fare, artisanal products, and a glimpse into the charming Matakana Village lifestyle.


Nestled in the picturesque Matakana region of New Zealand’s North Island, this weekly market has become a beloved gathering place for locals and visitors alike. Its popularity stems not only from the incredible range of high-quality food on offer but also from the warm and inviting atmosphere that permeates the market grounds.


As you step into the market, you’ll be greeted by a bustling scene of vendors proudly displaying their wares, from freshly-picked fruits and vegetables to homemade cheeses, baked goods, and more. The market’s emphasis on locally-sourced, seasonal produce ensures that you’re getting the freshest and most flavorful ingredients.


But the Matakana Village Farmer’s Market is more than just a place to shop for groceries. It’s an experience. As you wander through the stalls, you’ll be captivated by the vibrant colors and tantalizing scents. You might find yourself drawn to the aroma of sizzling sausages on the barbecue, leading you to a mouthwatering selection of gourmet street food that will satisfy your cravings.


Beyond the delectable food offerings, the market also showcases local artisanal products that are as unique as they are beautiful. From handcrafted jewelry and ceramics to homemade preserves and natural skincare products, there’s something for everyone, making it the perfect place to shop for gifts or souvenirs.


As you explore the Matakana Village Farmer’s Market, you’ll also be treated to live entertainment, with talented musicians providing a lively soundtrack to your shopping experience. It’s the perfect backdrop for sipping on a freshly brewed coffee or enjoying a tasty treat while soaking in the vibrant atmosphere.


Whether you’re a foodie looking to sample local flavors, a culture enthusiast seeking a taste of the community spirit, or simply someone who appreciates the joy of a bustling market, the Matakana Village Farmer’s Market is a must-visit destination. It’s a place where people come together to celebrate the bounty of the land and the skill and passion of the artisans who bring their creations to life.


So grab your shopping bag and prepare for a feast for the senses at the Matakana Village Farmer’s Market. Join the locals and immerse yourself in the flavors, sights, and sounds of this vibrant food haven. You’ll leave with a full stomach, a happy heart, and memories that will last a lifetime.


History of Matakana Village Farmer’s Market

The Matakana Village Farmer’s Market has a rich and fascinating history that dates back to its humble beginnings in 2002. It all started with a vision to create a platform for local farmers, growers, producers, and artisans to showcase their goods and connect directly with the community.


Located in the heart of Matakana Village, this market quickly gained popularity as word spread about the exceptional quality of the products on offer. What began as a small gathering of a handful of vendors has now blossomed into one of the most renowned and beloved farmers’ markets in the region.


The market’s success can be attributed to its commitment to supporting local producers and artisans. From the very beginning, the organizers made it a priority to prioritize locally-sourced, sustainable, and seasonal produce. This not only ensures the freshest and highest quality products but also promotes environmental consciousness and supports the local economy.


Over the years, the Matakana Village Farmer’s Market has become a community hub, fostering a sense of connection and pride among locals. It has become a place where farmers and artisans build relationships with their customers, sharing stories, tips, and recipes. It’s not uncommon to see vendors offering samples and engaging in friendly conversations, creating a warm and welcoming atmosphere.


The market has also played a significant role in preserving and promoting the region’s unique food heritage. Many stallholders are passionate about traditional and heirloom varieties, showcasing fruits, vegetables, and products that may not be readily available in supermarkets. This dedication to preserving local flavors and traditions has earned the market a reputation as a true culinary destination.


As the market grew in popularity, it also became a platform for new and emerging businesses. Artisans and food entrepreneurs found a supportive community that encouraged their creativity and entrepreneurship. Many successful businesses today can trace their roots back to the Matakana Village Farmer’s Market, where they first gained recognition and a loyal customer base.


Today, the market continues to thrive and evolve, with new vendors joining the ranks and adding their unique products to the mix. It has become a must-visit destination for locals and tourists alike, attracting visitors from near and far who are eager to experience the vibrant atmosphere and sample the incredible selection of local produce.


The legacy of the Matakana Village Farmer’s Market is a testament to the power of community, sustainability, and a shared passion for good food. It has not only revitalized the local agricultural industry but has become a source of inspiration and a model for farmers’ markets nationwide. It’s a place where the past, present, and future converge, and where the love for the land and its bounty is celebrated.


Location and Atmosphere

The Matakana Village Farmer’s Market is nestled in the idyllic Matakana region of New Zealand’s North Island. Just an hour’s drive north of Auckland, this picturesque market is located in the heart of Matakana Village, surrounded by lush greenery and charming countryside. The market takes place every Saturday morning from 8 am to 1 pm, rain or shine.


One of the most enchanting features of the Matakana Village Farmer’s Market is its location. Set against a backdrop of rolling hills and vineyards, it creates a serene and captivating atmosphere that instantly transports visitors to a place of tranquility. The natural beauty of the surroundings adds an extra layer of magic to the market experience, making it a haven for nature lovers and those seeking a retreat from the bustling city life.


The market itself is held in a spacious and beautifully landscaped area, making it easy for visitors to meander through the stalls and explore the offerings at a leisurely pace. The bright and colorful market umbrellas provide shade from the sun, adding a cheerful ambiance to the scene. The layout is well-organized, with designated areas for different types of products, allowing for easy navigation and ensuring that every vendor enjoys a fair opportunity to showcase their goods.


What truly sets the atmosphere of the Matakana Village Farmer’s Market apart is the genuine warmth and friendliness that radiates throughout. The sense of community is palpable, with locals and vendors engaging in lively conversations and sharing stories. It’s not uncommon to see families with children, couples, and groups of friends leisurely strolling through the market, enjoying the sights, sounds, and flavors on offer.


The market is a melting pot of cultures, with a diverse range of vendors representing various cuisines and food traditions. From local Maori delicacies to Mediterranean-inspired dishes and Asian street food, there’s an enticing mix of flavors from around the world. It’s a true celebration of multiculturalism, with each stallholder adding their unique touch to the vibrant culinary tapestry of the market.


Adding to the lively atmosphere, the market often features live entertainment, with local musicians and performers serenading visitors as they shop and sample the diverse array of food and products. The music blends seamlessly with the sounds of laughter and lively conversation, creating an immersive and joyful experience that elevates the market from a simple shopping excursion to a memorable social event.


Visitors to the Matakana Village Farmer’s Market are encouraged to take their time, soak in the atmosphere, and connect with the people behind the products. It’s a place where strangers become friends and where the love for good food and community bonds individuals together. Whether you’re a local looking to support your neighbors or a traveler eager to experience the unique charm of Matakana, the welcoming nature and enchanting atmosphere of the market are sure to leave a lasting impression.


Market Vendors and Products

The Matakana Village Farmer’s Market is a treasure trove of delicious and diverse products, with an array of vendors showcasing their culinary offerings and artisanal creations. From fresh produce to specialty foods and unique crafts, there’s something to satisfy every palate and cater to every interest.


One of the highlights of the market is the variety of locally-grown fruits and vegetables. From vibrant heirloom tomatoes and crisp salad greens to juicy berries and fragrant herbs, the selection is a testament to the region’s fertile soil and favorable climate. These seasonal and organic offerings ensure that visitors can enjoy the freshest and most flavorsome produce the area has to offer.


The market is also well-known for its range of artisanal bread and baked goods. Crusty sourdough loaves, flaky pastries, and gluten-free treats are just a few of the delectable options available. These baked goods are handcrafted with love and care, using traditional techniques and locally-sourced ingredients whenever possible. It’s a chance to indulge in freshly baked delights that are sure to delight the senses.


Cheese enthusiasts will be in heaven at the Matakana Village Farmer’s Market. There is a wonderful selection of locally produced cheeses, from creamy camemberts to tangy goat cheeses and pungent blues. Sample a few varieties and chat with the cheesemakers themselves, who are always eager to share the stories behind their creations and offer tips on serving and pairing their cheeses.


In addition to fresh produce and baked goods, the market offers a range of specialty foods that cater to various dietary preferences and tastes. Vegetarians and vegans can find plant-based spreads, dips, and ready-to-eat meals, while carnivores can indulge in gourmet sausages, free-range meats, and smoked seafood. With gluten-free, sugar-free, and organic options available, everyone can find something delicious and suitable for their needs.


The Matakana Village Farmer’s Market is not just about food — it’s also a hub for artisans and craftsmen to showcase their unique creations. From handcrafted jewelry and clothing to natural skincare products and ceramics, the market offers a diverse and exciting range of handmade goods. These one-of-a-kind pieces make for perfect souvenirs or gifts that reflect the creativity and craftsmanship of the region.


With such a wide variety of vendors and products, the Matakana Village Farmer’s Market creates a vibrant and dynamic marketplace that celebrates the talents and passions of the community. It’s a place where visitors can connect with the producers and artisans, learn about their processes, and take home a taste of Matakana’s finest offerings.


Live Entertainment and Events

The Matakana Village Farmer’s Market is not just a place to shop for delectable food and unique products – it’s also a hub of vibrant live entertainment and exciting events. Every visit to the market promises to be a feast for the senses, with music, performances, and special activities adding an extra layer of excitement to the bustling atmosphere.


The market organizers take great care in curating a lineup of talented musicians to enhance the shopping experience. As you wander through the stalls, you’ll be serenaded by live music that ranges from soulful acoustic performances to upbeat melodies that create a lively backdrop for your market journey. The local artists are not only incredibly talented, but their music also serves as a reminder of the region’s rich cultural heritage and creative spirit.


In addition to live music, the Matakana Village Farmer’s Market often hosts various events and demonstrations to engage and entertain visitors. From cooking demonstrations by local chefs showcasing innovative ways to use market produce to workshops on gardening and sustainability, there’s always something happening to pique the interest of market-goers.


One of the highlights of the market calendar is the seasonal festivals and themed events that take place throughout the year. These events allow vendors to showcase their products in a unique and festive way, and create an even more vibrant and bustling atmosphere. From harvest festivals celebrating the abundance of fruits and vegetables to holiday markets offering handmade gifts and festive treats, these events add an extra layer of excitement and anticipation to a regular market day.


The market organizers also collaborate with local organizations and community groups to bring special activities to the market. This may include interactive sessions for children, such as face painting or craft activities, or educational talks on topics ranging from sustainable farming practices to traditional food preservation techniques. These activities not only entertain and engage visitors but also foster a sense of community, learning, and appreciation for the local food and culture.


Attending the Matakana Village Farmer’s Market is not just a shopping trip – it’s an immersive experience where visitors can immerse themselves in the sights, sounds, and flavors of the market. Whether it’s tapping your feet to the rhythm of live music, joining in on a cooking demonstration, or discovering something new at a themed event, the live entertainment and diverse events at the market are guaranteed to leave a lasting impression.


So, when you plan your visit to the Matakana Village Farmer’s Market, be sure to check the market calendar for upcoming events and entertainments. These special occasions are the perfect opportunity to not only indulge in the finest local produce and products but also to immerse yourself in the vibrant energy and community spirit of the market.


Community Impact

The Matakana Village Farmer’s Market is more than just a place to buy fresh produce and artisanal goods. It is a vibrant hub that has a significant impact on the local community, both economically and socially.


Firstly, the market plays a vital role in supporting local farmers, growers, and artisans. By providing them with a platform to showcase their goods, the market helps these producers connect directly with customers, bypassing traditional distribution channels. This not only allows farmers and artisans to earn a fair income for their hard work but also encourages the sustainable and responsible production of food and goods.


Additionally, the market has a substantial economic impact on the region. It attracts visitors from near and far, who often spend their time and money exploring other local businesses and attractions. From cafes and restaurants to boutique shops and vineyards, the market acts as a catalyst for economic growth, boosting tourism and supporting the wider community.


The market also fosters a sense of community and connection among locals. It serves as a meeting place for friends and neighbors, where they can catch up, exchange stories, and strengthen bonds. Many visitors and vendors alike consider the market to be a social gathering as much as a shopping destination, with shared experiences and conversations that create lasting memories.


Furthermore, the market promotes a healthy and sustainable lifestyle. By prioritizing locally grown and seasonal produce, it encourages a closer connection to nature and helps reduce the carbon footprint associated with large-scale food production and transportation. The market also offers an opportunity for vendors to educate consumers about the benefits of organic and sustainable farming practices, empowering individuals to make informed choices about the food they consume.


On a cultural level, the market celebrates the diversity of the community. It provides a platform for small food businesses representing various cuisines and cultural backgrounds to share their culinary heritage. Through food, visitors can learn about different cultures and expand their horizons, fostering multicultural understanding and appreciation.


Additionally, the market supports various community initiatives and organizations. From fundraising for local charities to providing a platform for community groups to raise awareness about their causes, the market serves as a catalyst for positive social change. This extends beyond the market grounds, creating a ripple effect of support and collaboration within the community.


Overall, the Matakana Village Farmer’s Market is a powerhouse of community impact. It not only supports local producers and stimulates the local economy but also fosters a sense of belonging and connection among locals. By promoting healthy and sustainable lifestyles, celebrating diversity, and supporting various community initiatives, the market contributes to the overall well-being and vitality of the Matakana community.


Tips for Visiting Matakana Village Farmer’s Market

Visiting the Matakana Village Farmer’s Market is a delightful experience filled with delicious food, unique products, and a vibrant atmosphere. To make the most of your visit, here are some helpful tips to keep in mind:

  • Arrive Early: The market opens at 8 am, and arriving early allows you to beat the crowds and have first pick of the freshest produce and artisanal products.
  • Bring Your Own Bag: Help reduce waste by bringing your own reusable shopping bags. Many vendors offer paper or compostable bags, but having your own bag ensures you can carry all your purchases with ease.
  • Cash and Card: While many vendors now accept card payments, it’s always a good idea to bring some cash as well, especially for smaller purchases or if you plan to buy from vendors who only accept cash.
  • Sample the Local Flavors: Don’t be shy to ask for samples! Many vendors are happy to let you taste their products before you buy, giving you the opportunity to discover new flavors and find your favorites.
  • Come Hungry: The market is not just about shopping for fresh produce – it’s also a food lover’s paradise. Come with an empty stomach and enjoy the wide variety of gourmet street food and snacks available.
  • Take Your Time: The market is not a place to rush through. Take your time to explore each stall, engage with the vendors, and soak in the lively atmosphere. It’s a chance to experience the local culture and learn more about the products on offer.
  • Dress Comfortably: The market can get busy, so it’s best to wear comfortable shoes and dress in layers, as the weather can change throughout the day. Don’t forget to wear sunscreen and bring a hat to protect yourself from the sun.
  • Explore the Surrounding Area: Make a day of it and explore the charming Matakana Village and its surroundings. From vineyards and art galleries to beautiful beaches and nature reserves, there’s plenty to see and do in the area.
  • Be Mindful of Others: The market is a bustling place, so be mindful of other shoppers and vendors. Be patient, respect personal space, and follow any guidelines or rules in place to ensure everyone has an enjoyable experience.
  • Support Local: The market is a celebration of local produce, artisans, and businesses. Show your support by buying from local vendors and artisans, as it directly contributes to the local economy and sustains the community.

By following these tips, you’ll be well-prepared to make the most of your visit to the Matakana Village Farmer’s Market. So come with an open mind, an empty stomach, and a sense of curiosity, and get ready for an unforgettable experience of flavors, sights, and community spirit.



The Matakana Village Farmer’s Market is a true gem nestled in the picturesque countryside of New Zealand’s North Island. It is more than just a market – it’s a vibrant community gathering place, a celebration of local produce and craftsmanship, and a hub of delicious flavors and lively entertainment. It embodies the spirit of sustainability, community, and passion for good food.


A visit to the Matakana Village Farmer’s Market is a sensory experience that will leave a lasting impression. From the colorful array of fresh produce and artisanal products to the captivating aromas and live entertainment, every visit is an opportunity to connect with the local community and immerse yourself in the rich flavors of the region.


The market’s impact extends beyond its grounds, supporting local producers, promoting economic growth, and fostering a sense of community. It’s a place where stories are shared, relationships are forged, and memories are made. By supporting local businesses and artisans, visitors play a vital role in nurturing the vibrant heart of the Matakana community.


So, whether you’re a food enthusiast, a culture lover, or simply someone seeking an authentic and enjoyable experience, a visit to the Matakana Village Farmer’s Market is a must. Discover the abundance of locally-sourced produce, indulge in the delectable food offerings, and immerse yourself in the vibrant atmosphere that can only be found in a place where passion and community come together.


As you sip on a cup of freshly brewed coffee, sample a delicious treat, and listen to the melodies of local musicians, you’ll realize that the Matakana Village Farmer’s Market is more than just a market – it’s a celebration of the abundance of the land, the creativity of its people, and the joy of coming together as a community.


So, plan your visit, bring your curiosity and appetite, and get ready to embark on a culinary journey that will leave you with a deeper appreciation for local flavors, a connection to the community, and memories to cherish for years to come. The Matakana Village Farmer’s Market awaits you with open arms and a bounty of delights.