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A Negroni, Per Favore, As The World Burns


Modified: December 28, 2023

by Giovanna Cauthen



Welcome to the world of food travel, where culinary exploration meets the joy of discovering new flavors and experiencing different cultures. Food is not only a basic necessity but also a gateway to understanding the essence of a place and its people. And when it comes to combining food and travel, few things are as exciting and rewarding as indulging in the art of food while exploring new destinations.


In this era of globalization, where chefs draw inspiration from various cuisines and ingredients from all over the world mingle on our plates, food travel has become a popular trend. People are no longer just seeking the traditional local dishes when they travel; they are also interested in exploring unique fusion creations and discovering hidden gems in the culinary scene.


Food travel is not merely about tasting exotic dishes; it is about immersing oneself in the local culture, traditions, and history that influence the cuisine of a particular region. From street food stalls to Michelin-starred restaurants, food becomes the lens through which we can gain a deeper understanding of a place.


But why stop at solely exploring the food? How about adding another layer of delight to your food travel experience? Enter the concept of the Negroni.

The Negroni: A Timeless Classic


The Negroni is a classic cocktail that originated in Italy in the early 20th century. It is a combination of equal parts gin, Campari, and sweet vermouth, typically garnished with an orange peel. With its vibrant red color, bitter taste, and balanced flavors, the Negroni has captured the hearts and palates of cocktail aficionados around the world.


Created by Count Camillo Negroni, the cocktail was born out of a desire for something stronger and more adventurous than the usual Americano cocktail. The Negroni quickly gained popularity and became a staple in bars across Italy and eventually, the world.


The History of the Negroni

The story of the Negroni begins in the early 20th century in the vibrant city of Florence, Italy. It was in the iconic Caffè Casoni that Count Camillo Negroni, a regular patron, crafted the renowned cocktail that would bear his name.


Legend has it that in 1919, Count Negroni approached the bartender, Fosco Scarselli, and requested a stronger version of his favorite cocktail, the Americano. The Count had developed a taste for stronger spirits during his time as a cowboy in the United States, and he wanted to add an extra kick to his drink. As a result, Scarselli replaced the soda water in the Americano with gin and added an orange garnish to complement the new flavor profile.


Thus, the Negroni was born, and it quickly became a hit among the local patrons. Word of the refreshing and sophisticated cocktail spread throughout the city, drawing visitors from near and far to Caffè Casoni. The Negroni’s popularity continued to grow, and it soon became a staple in bars and cafes across Italy.


In the early days, the Negroni was typically enjoyed as an aperitivo, a pre-dinner drink that is believed to stimulate the appetite. Its bitter and aromatic flavors make it the perfect companion to savory bites and light snacks. The Negroni’s distinct blend of gin, Campari, and sweet vermouth, along with its striking red hue, makes it a visually captivating cocktail that stands out on any bar counter.


Over the years, the Negroni has evolved, inviting various interpretations and adaptations. Bartenders around the world have put their own spin on the classic recipe, experimenting with different types of gin, adding unique botanicals, and even aging the mixture in barrels to enhance the flavors.


The Negroni’s rise to fame outside of Italy can be attributed, in part, to the influence of the American cocktail scene. As craft cocktail bars gained popularity in the United States, bartenders began embracing the Negroni and introducing it to a wider audience. Today, it is considered one of the essentials in any cocktail lover’s repertoire.


The Perfect Recipe for a Classic Negroni

Creating the perfect Negroni is an art form that requires careful attention to detail and a respect for the balance of flavors. While there may be variations and personal preferences when it comes to ingredients and measurements, the classic recipe for a Negroni remains consistent.


To prepare a classic Negroni, you will need:

  • 1 ounce of gin
  • 1 ounce of Campari
  • 1 ounce of sweet vermouth
  • An orange peel, for garnish

Start by filling a mixing glass or a tumbler with ice. Pour in equal parts gin, Campari, and sweet vermouth.


Next, gently stir the mixture using a bar spoon for about 20-30 seconds. Stirring allows the ingredients to blend together without introducing too much dilution from the ice.


Strain the mixture into a chilled rocks glass or a martini glass. If you prefer a slightly diluted Negroni, you can add a few ice cubes directly into the glass.


To add a final touch of elegance, express the oils from the orange peel by squeezing it over the drink. Rub the peel around the rim of the glass, then drop it in as a garnish.


Remember, the Negroni is a bold and bitter cocktail, so it’s important to use high-quality ingredients. Look for a gin that complements the flavors of the Campari and vermouth, and opt for a sweet vermouth that is not too overpowering.


If you prefer a sweeter or milder version of the Negroni, you can adjust the ratios to suit your taste. For a lighter and less bitter cocktail, you can add a splash of soda water or tonic to the mix. And for those who enjoy a smoky twist, you can experiment by substituting the gin with Mezcal or adding a dash of peaty Scotch.


Now that you have the perfect recipe, it’s time to sit back, relax, and savor the rich flavors of this iconic cocktail. Cheers to the Negroni!


Variations on the Negroni

While the classic Negroni recipe is a beloved favorite, the beauty of this cocktail lies in its versatility. Bartenders and mixologists around the world have taken the Negroni’s basic formula and added their own creative twists, resulting in a wide array of delicious variations. Here are a few notable ones:

1. Boulevardier


The Boulevardier is a Negroni variation that swaps out gin for bourbon or rye whiskey. This substitution adds a rich and robust flavor to the cocktail, balancing the bitterness of the Campari with the sweetness of the vermouth. The Boulevardier is perfect for whiskey lovers who want to enjoy the Negroni’s classic profile with a whiskey twist.

2. White Negroni


For those seeking a lighter and more herbaceous flavor, the White Negroni is a refreshing alternative. Instead of Campari, this variation uses Suze or another gentian-based liqueur, which provides a bitter yet floral quality. The gin and dry vermouth remain the same, creating a Negroni with a unique and intriguing taste.

3. Mezcal Negroni


Adding a smoky twist to the Negroni, the Mezcal Negroni replaces gin with mezcal, a Mexican spirit derived from smoked agave. The smokiness of the mezcal pairs harmoniously with the bitter and sweet components of the cocktail, creating an intriguing and complex flavor profile. If you’re a fan of mezcal’s distinctive smokiness, this variation is a must-try.

4. Rosé Negroni


For a lighter and refreshing take on the classic Negroni, the Rosé Negroni substitutes the traditional red vermouth with a dry or semi-dry rosé wine. This variation imparts a fruity and floral note, complemented by the bitterness of the Campari. It’s the perfect choice for those who prefer a lighter and more delicate cocktail.

5. Coffee Negroni


Combining the flavors of coffee and the Negroni, this variation adds coffee-infused vermouth to the mix. The result is a rich and aromatic cocktail that combines the bitterness of coffee with the complexity of the Negroni. It’s a perfect choice for coffee enthusiasts looking for a unique twist on the classic recipe.


These are just a few examples of the countless variations on the Negroni that have emerged over the years. Whether you prefer a smoky, fruity, or herbal twist, there’s a Negroni variation out there to suit your taste preferences. Feel free to experiment and create your own signature Negroni that reflects your personal style and palate.


The Popularity of the Negroni

The Negroni has experienced a remarkable surge in popularity in recent years, solidifying its status as a timeless and beloved cocktail. What was once a hidden gem enjoyed by a select few has now become a staple in cocktail bars and home mixology alike. So, what is it about the Negroni that has captivated the hearts and palates of so many?


One key factor contributing to the Negroni’s popularity is its unique flavor profile. The combination of gin’s botanicals, Campari’s bitter notes, and the sweetness of the vermouth creates a perfectly balanced cocktail that appeals to a wide range of tastes. The bold and complex flavors of the Negroni offer a sophisticated experience that transcends the simplicity of many other cocktails.


Additionally, the Negroni’s eye-catching red color adds to its allure. The vibrant hue of the cocktail makes it visually appealing and an Instagram-worthy choice for both seasoned cocktail enthusiasts and social media enthusiasts looking for the perfect photo opportunity.


The rise of craft cocktail culture has also played a significant role in the Negroni’s popularity. As mixology has evolved into an art form, bartenders and home enthusiasts alike have embraced classic cocktails. The Negroni, with its rich history and timeless appeal, has become a favorite among those seeking a truly well-crafted drink. The attention to detail and the care taken in creating the perfect Negroni resonates with those who appreciate the artistry and craftsmanship behind a great cocktail.


Furthermore, the Negroni’s versatility has contributed to its widespread popularity. As we discussed earlier, there are numerous variations on the classic recipe, allowing individuals to tailor the cocktail to their own preferences and experiment with different flavors. This adaptability has made the Negroni accessible to a broader audience, appealing to both traditionalists and those looking for innovative and unique twists on a beloved classic.


Beyond its undeniable flavor and versatility, the Negroni has gained recognition through cultural influences. Many renowned bartenders and mixologists have showcased their Negroni creations, introducing the cocktail to new audiences and inspiring others to experiment with their own recipes. The Negroni has also made appearances in popular culture, from movies and TV shows to literary references, further igniting interest and curiosity around the cocktail.


Finally, the Negroni’s association with Italian culture and the glamourous era of classic cocktails adds a touch of nostalgia and romance, making it an appealing choice for those seeking a taste of the past.


Overall, the Negroni’s popularity can be attributed to its timeless appeal, unique flavor profile, adaptability, and cultural influences. It has become a symbol of sophistication and a cocktail that transcends borders, appealing to both seasoned cocktail enthusiasts and those new to the world of mixology. Cheers to the Negroni and its well-deserved place in the cocktail hall of fame!


The Negroni in Times of Crisis

Throughout history, cocktails have played a role in providing respite and comfort during challenging times, and the Negroni is no exception. In times of crisis, such as economic downturns or global pandemics, the Negroni has proven to be a symbol of strength, resilience, and unity.


One aspect that makes the Negroni particularly suited to times of crisis is its simplicity. With just three ingredients, it can be easily prepared at home, allowing individuals to enjoy a taste of normalcy and indulge in a classic cocktail when traditional options may not be available.


Moreover, the Negroni’s balanced flavors offer a sense of stability and comfort. The bitterness of the Campari, the sweetness of the vermouth, and the botanical notes of the gin come together to create a harmonious blend that provides a sense of familiarity and solace. Sipping on a Negroni can transport us to happier times and remind us of the joys of life, even in difficult circumstances.


Additionally, the Negroni has a sense of community and camaraderie associated with it. The cocktail has become a symbol of unity, bringing people together despite their differences. Whether enjoyed at a bar or shared among friends, the Negroni fosters a sense of connection and reminds us that we are all in this together.


During times of crisis, charitable initiatives and fundraisers often arise, and the Negroni has become a powerful tool in supporting these efforts. Every year, the “Negroni Week” campaign takes place, where bars and restaurants around the world donate a portion of their Negroni sales to charitable causes. This initiative not only raises awareness and funds for important causes but also brings the global community of Negroni enthusiasts together in a shared purpose.


Finally, the Negroni’s association with timeless elegance and sophistication can uplift spirits during challenging times. Mixing and enjoying a Negroni can serve as a small escape, allowing individuals to embrace a moment of luxury and pampering amidst uncertainty. It reminds us that even in the darkest of times, there is still space for beauty and joy.


In summary, the Negroni holds a special place in times of crisis, serving as a symbol of resilience, community, and comfort. Its simplicity, balanced flavors, and sense of camaraderie make it a go-to cocktail for those seeking a moment of solace and normalcy. Whether enjoyed individually or as part of charitable initiatives, the Negroni has the power to bring people together, offering a ray of light in challenging times.



The world of food travel is a captivating and enriching experience, and the Negroni adds an extra layer of delight to this adventurous journey. From its humble origins in Florence to its international fame, the Negroni has become a beloved cocktail that transcends borders and cultures. Its timeless appeal, versatile nature, and association with elegance and sophistication have made it an enduring favorite among cocktail enthusiasts worldwide.


Whether you prefer the classic recipe or enjoy exploring the countless variations, the Negroni offers a unique and memorable drinking experience. Its bold flavors, balanced combination of ingredients, and visually captivating presentation make it a cocktail worth savoring and sharing.


The Negroni’s popularity in times of crisis further emphasizes its significance as a symbol of resilience, unity, and comfort. Its simplicity and ability to provide a sense of normalcy and solace make it a go-to cocktail during challenging times, reminding us of the power of community and the importance of finding joy in the midst of uncertainty.


So, whether you’re embarking on a culinary adventure around the world or simply enjoying a moment of relaxation at home, indulge in the pleasure of a Negroni. Let its vibrant red color, balanced flavors, and rich history transport you to a place of taste, culture, and exploration.


Cheers to the Negroni, a true masterpiece in the world of cocktails!