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Italian Riviera Cities & Towns: Top 10 Places To Visit (Italy)

Published:

Modified: 5 October 2026

by Philipa Lozano

Italian Riviera Cities & Towns: Top 10 Places To Visit (Italy)

The top 10 places to visit on the Italian Riviera are Portofino and the five villages of Cinque Terre, though the region stretches from glamorous resort towns to quaint fishing villages. The catch is that the Riviera splits into two distinct areas west and east of Genoa, each offering its own unique charm but all sharing breathtaking views of the Ligurian Sea.

Portofino

Located on the Riviera di Levante, Portofino is a small fishing village turned glamorous resort town, famous for its colorful buildings, luxury yachts, and stunning natural scenery. A picturesque harbor lined with upscale boutiques, cafes, and seafood restaurants greets you, with vibrant buildings contrasting against the turquoise Ligurian Sea.

Explore the narrow, winding streets on foot to find shops selling local products, artisanal crafts, and designer fashion. Sample fresh seafood at waterfront restaurants. For panoramic views, hike up to Castello Brown, a 16th-century fortress offering breathtaking vistas of the harbor and coastline. The walk is steep but rewarding.

Visit the Church of San Giorgio on a hill overlooking the town to admire its frescoes and peaceful atmosphere. Nature enthusiasts should head to the nearby Regional Natural Park of Portofino, a haven for hikers with trails winding through lush forests to panoramic viewpoints. Whether relaxing on the beach, exploring streets, or hiking, Portofino captivates with its blend of natural beauty and refined elegance.

Cinque Terre

A visit to the Italian Riviera is incomplete without exploring the enchanting Cinque Terre. Translated as "Five Lands," Cinque Terre refers to a collection of five colorful villages perched on the rugged cliffs of the Riviera di Levante.

The five villages - Monterosso al Mare, Vernazza, Corniglia, Manarola, and Riomaggiore - are connected by a scenic coastal trail. This UNESCO World Heritage site offers breathtaking views of the sea, terraced vineyards, and the vibrant houses that cling to the cliffs.

Each village has its own unique character and charm. Monterosso al Mare is renowned for its beautiful beaches and lively promenade, while Vernazza boasts a picturesque harbor and a medieval castle. Corniglia is perched on a rocky ridge and offers stunning panoramic views, and Manarola is famous for its colorful houses and the Via dell'Amore (Path of Love).

Riomaggiore, the southernmost village of Cinque Terre, is known for its charming streets, vibrant atmosphere, and the iconic panoramic viewpoint from the Church of San Giovanni Battista.

Exploring Cinque Terre is an adventure in itself. You can hike the full length of the coastal trail, taking you through all five villages and immersing you in the breathtaking natural beauty of the region.

Alternatively, you can take the Cinque Terre Express train that connects each village, allowing you to easily hop from one to another in a matter of minutes.

Indulge in local delicacies as you explore the villages. Taste the delicious pesto, made with the region's world-famous Ligurian basil, and sample the fresh seafood caught daily by local fishermen. Don't forget to pair your meal with a glass of the region's crisp white wine.

Whether you choose to hike, take the train, or simply relax on the beaches, a visit to Cinque Terre promises an unforgettable experience of natural beauty, captivating architecture, and warm Italian hospitality.

Genoa

Genoa is a vibrant city that effortlessly blends rich history, splendid architecture, and a bustling modern atmosphere. This bustling port city has a fascinating maritime heritage and is known for its narrow winding streets, ancient palaces, and delectable cuisine.

 

Start your exploration of Genoa at the historic heart of the city - the UNESCO-listed Genoa Old Town. Known as the "largest medieval historic center in Europe," this labyrinth of narrow streets, known as "caruggi," offers a glimpse into the city's past. Admire the impressive Palazzi dei Rolli, grand Renaissance palaces that once belonged to the city's influential families.

 

One of the highlights of Genoa is the stunning Palazzo Ducale (Doge's Palace), which was the residence of the Doge, the chief magistrate, during the time of the Republic of Genoa. Explore its grand halls and art exhibitions to get a sense of the city's rich history and cultural heritage.

 

Make sure to visit the Porto Antico (Old Port), which has been transformed into a thriving waterfront area. Marvel at the iconic Lanterna, a lighthouse dating back to the 16th century, and explore the bustling mix of restaurants, shops, and attractions that line the harbor.

 

Art enthusiasts will find a haven in Genoa, with the impressive collections housed in the Museo di Palazzo Reale and the Galleria Nazionale di Palazzo Spinola. From Renaissance masterpieces to contemporary art, these museums offer a comprehensive overview of Italy's artistic legacy.

 

No visit to Genoa is complete without indulging in its celebrated cuisine. Sample delicious street food like focaccia and farinata from local bakeries or sit down at a traditional trattoria to savor fresh seafood dishes, such as the iconic Genoese pesto pasta.

 

For a unique perspective of the city, take a funicular ride up to the hillside neighborhood of Spianata di Castelletto. From here, you'll enjoy panoramic views of Genoa's colorful rooftops, the bustling port, and the shimmering Ligurian Sea.

 

Genoa offers a perfect mix of history, culture, and culinary delights, making it a must-visit destination along the Italian Riviera.

 

Santa Margherita Ligure

Perched on the Riviera di Levante, Santa Margherita Ligure is a charming coastal town that exudes elegance and tranquility. With its palm-lined promenade, pastel-colored buildings, and beautiful harbor, it is a popular destination for both locals and visitors.

Start your visit in the heart of Santa Margherita Ligure, the Piazza Martiri della Libertà. This bustling square is surrounded by cafes, shops, and gelaterias, creating a lively atmosphere. Take a leisurely stroll along the seafront promenade, known as the Lungomare, and enjoy the breathtaking views of the Ligurian Sea.

One of the town's iconic landmarks is the Basilica of Santa Margherita d'Antiochia, a beautiful church with a distinctive Baroque facade. Step inside to marvel at the stunning marble altars and intricate artwork that adorns the interior.

Santa Margherita Ligure is known for its beautiful beaches, where visitors can relax and soak up the sun. Whether you prefer sandy shores or hidden coves, there is a beach to suit every taste. The most popular is Spiaggia Regina Elena, a picturesque sandy beach equipped with all the necessary amenities.

For a touch of glamour, head to the neighboring town of Portofino, which is just a short boat ride away from Santa Margherita Ligure. Explore the upscale boutiques, indulge in gourmet cuisine, and soak up the luxurious ambiance of this renowned resort town. Don't forget to hike up to the Castello Brown for panoramic views of the harbor and surrounding coastline.

If you're a nature enthusiast, venture into the nearby Regional Natural Park of Portofino. This protected area offers plenty of hiking trails that wind through lush Mediterranean vegetation, leading to stunning viewpoints overlooking the sea. Take in the fresh air and immerse yourself in the beauty of this unspoiled landscape.

After a day of exploration, treat yourself to some delicious Italian cuisine. Santa Margherita Ligure is known for its seafood, so be sure to try local specialties like fresh fish, mussels, and squid. Pair your meal with a glass of Ligurian wine and indulge in the flavors of the region.

Santa Margherita Ligure offers a perfect blend of natural beauty, cultural charm, and seaside relaxation, making it an ideal destination along the Italian Riviera.

Sanremo

Sanremo is a vibrant coastal town known for its glamorous atmosphere and its prestigious international music festival. With its beautiful beaches, elegant promenades, and exquisite gardens, Sanremo offers a mix of relaxation and cultural experiences.

 

A visit to Sanremo would not be complete without exploring the famous Casino di Sanremo. This historic gambling establishment dates back to the early 1900s and has a stunning Art Nouveau facade. Even if you're not a gambler, you can appreciate the architectural beauty and soak in the glamorous ambiance.

 

Stroll along the Corso Matteotti, the town's main shopping street, lined with boutiques, cafes, and gelaterias. Admire the grand buildings and take in the lively atmosphere as you explore the heart of Sanremo.

 

Sanremo is also known for its beautiful gardens. The Villa Ormond is a must-visit, with its lush greenery, impressive sculptures, and stunning sea views. The nearby Villa Nobel, once the residence of Alfred Nobel, offers a picturesque setting and a peaceful escape from the bustling town.

 

For a taste of the local culture, visit the bustling Mercato dei Fiori, the flower market. Take in the vibrant colors and fragrances as you browse through a variety of flowers and plants. The market is also a great place to pick up some local produce or enjoy a freshly squeezed juice.

 

If you're a beach lover, Sanremo won't disappoint. The town is known for its beautiful sandy beaches, where you can relax and soak up the sun. Rent a beach umbrella and lounge chair or enjoy water activities like swimming, snorkeling, or even paddleboarding.

 

Sanremo is famous for its annual music festival, the Sanremo Festival, which attracts top Italian artists and showcases their talents. The festival has a long-standing history and is a significant event in the Italian music industry. If you happen to visit during the festival, be sure to attend one of the live performances and witness the excitement firsthand.

 

Indulge in the local cuisine of Sanremo, which is influenced by both Ligurian and French flavors. Sample dishes like Trofie al Pesto, a classic Ligurian pasta dish, or try some authentic local seafood specialties.

 

With its glamorous vibe, beautiful beaches, and cultural events, Sanremo offers a unique experience along the Italian Riviera.

Rapallo

Nestled along the enchanting Riviera di Levante, Rapallo is a picturesque coastal town that exudes charm and elegance. With its palm-lined promenade, colorful buildings, and breathtaking views of the Ligurian Sea, Rapallo offers a blend of relaxation, history, and natural beauty.

Start your exploration in the heart of Rapallo at Piazza Cavour, a vibrant square surrounded by cafes, shops, and historical buildings. Take a stroll along the Lungomare Vittorio Veneto, the town's seafront promenade, and enjoy the sea breeze as you admire the views.

Don't miss the historic center of Rapallo, with its narrow cobblestone streets and pastel-colored buildings. Visit the Church of St. Francis of Assisi, known for its beautiful frescoes, and immerse yourself in the peaceful atmosphere of this centuries-old place of worship.

Rapallo is also famous for its iconic landmarks. One highlight is the Castello sul Mare, a medieval castle on a rocky promontory. Explore the castle's history and enjoy panoramic views of the surrounding coastline and the town.

For a relaxing day at the beach, head to the sandy shores of Spiaggia di Rapallo. Bask in the sun, take a dip in the clear waters, or unwind on the golden sands. Water sports such as paddleboarding and kayaking are also available.

If you're a nature lover, venture into the nearby Portofino Regional Natural Park, which offers a landscape of lush Mediterranean vegetation, rocky cliffs, and hidden coves. Take a hike along the park's trails, soak in the beauty of the surroundings, and be rewarded with panoramic views of the coastline.

Explore the local cuisine of Rapallo by indulging in seafood dishes. Sample the fresh catch of the day or savor traditional Ligurian specialties such as trofie pasta with pesto sauce or stuffed anchovies. Pair your meal with a glass of locally produced wine for a complete culinary experience.

With its charm, natural beauty, and rich history, Rapallo offers a unique experience along the Italian Riviera that is sure to leave a lasting impression.

Camogli

Tucked away on the Riviera di Levante, Camogli is a hidden gem that enchants visitors with its rustic charm, colorful houses, and tranquil atmosphere. This idyllic fishing village offers a glimpse into the authentic coastal life of the Italian Riviera.

As you arrive in Camogli, you'll be greeted by a picturesque harbor filled with fishing boats and lined with pastel-colored buildings. The waterfront promenade, known as Lungomare di Camogli, invites visitors to take a leisurely stroll and soak in the coastal ambiance.

Camogli is renowned for its vibrant annual celebration called the "Fish Festival," where the town comes alive with music, dance, and an abundance of fresh seafood dishes. This festival is a testament to the town's rich fishing heritage and offers visitors the chance to indulge in the flavors of the sea.

Explore the charming streets of Camogli, where you'll find shops selling local crafts, handmade jewelry, and traditional Italian treats. Be sure to try some focaccia, a Ligurian specialty, from one of the local bakeries.

For panoramic views of the village and its surrounding natural beauty, hike up to the Basilica of Santa Maria Assunta. This hilltop church is a vantage point overlooking the town and the shimmering waters of the Ligurian Sea.

If you're in the mood for a beach day, head to the Spiaggia di Camogli, a charming pebble beach where you can relax and enjoy the sun. The clear turquoise waters invite you to take a refreshing swim, and there are facilities available for beachgoers.

A unique attraction in Camogli is the San Fruttuoso Abbey, located in a secluded bay accessible only by boat or hiking trail. This medieval abbey, nestled amidst lush greenery and crystal-clear waters, offers a tranquil and awe-inspiring experience.

Indulge in the local culinary delights of Camogli, with its emphasis on fresh seafood dishes. Try the traditional Ligurian pasta, trofie al pesto, or savor the fish stews and fried seafood platters. Don't forget to pair your meal with a glass of local wine.

Camogli's unspoiled beauty, rich cultural heritage, and coastal authenticity make it a must-visit destination along the Italian Riviera.

Levanto

Located on the northern coast of the Italian Riviera, Levanto is a charming seaside town offering a relaxing atmosphere, sandy beaches, and a rich historical heritage. It is an ideal destination for a tranquil beach getaway.

Levanto boasts a beautiful stretch of coastline with pristine sandy beaches, perfect for sunbathing and swimming in the crystal-clear waters of the Ligurian Sea.

Take a leisurely stroll along the Passeggiata a mare, the town's seafront promenade lined with palm trees and colorful buildings. Enjoy the picturesque views of the coast and watch fishermen bring in their daily catch.

The historic center is a treasure trove of medieval architecture, narrow streets, and charming squares. Explore the Church of Sant'Andrea, dating back to the 13th century, with its beautiful rose window and intricate stone carvings.

For a panoramic view of Levanto and the surrounding coastline, hike up to the Punta Mesco promontory. This natural park offers scenic trails through lush Mediterranean vegetation, leading to breathtaking viewpoints.

Levanto is an excellent base for exploring the nearby Cinque Terre. Hop on a train or take a boat ride to visit the five colorful villages that make up this UNESCO World Heritage Site: Monterosso al Mare, Vernazza, Corniglia, Manarola, and Riomaggiore. They are connected by a scenic coastal trail. Marvel at the stunning landscapes and soak in the charm of these picturesque towns.

Indulge in local Ligurian specialties. Try the famous focaccia, a savory flatbread topped with olive oil and local herbs, or feast on fresh seafood. Pair your meal with a glass of Ligurian wine.

Levanto offers a perfect blend of relaxation, history, and natural beauty along the Italian Riviera.

La Spezia

Located in the Gulf of La Spezia on the southeastern part of the Italian Riviera, La Spezia is a bustling port city that serves as a gateway to the stunning Cinque Terre region. With its rich maritime history, vibrant atmosphere, and proximity to breathtaking natural landscapes, La Spezia offers a diverse range of experiences for visitors.

Start your exploration in the heart of the city at Piazza Garibaldi, a lively square lined with cafes, shops, and historic buildings. Take a leisurely stroll along the tree-lined streets and soak in the authentic Italian ambiance.

One of the main attractions in La Spezia is the Naval Museum, which showcases the city's rich maritime heritage. Explore the exhibits and learn about the naval history of La Spezia, from ancient times to modern naval technology.

Don't miss the chance to visit the charming Old Town of La Spezia, with its narrow streets and colorful buildings. Explore the local shops, boutiques, and markets where you can find fresh produce, local delicacies, and handmade crafts.

If you're a fan of art, make sure to visit the CAMeC (Center for Modern and Contemporary Art), which features a diverse collection of contemporary artworks by Italian and international artists. Immerse yourself in the vibrant art scene and appreciate the creativity of the exhibits.

For a relaxing escape from the city, head to the nearby Parco Naturale Regionale di Porto Venere, a stunning nature reserve known for its dramatic cliffs, crystal-clear waters, and breathtaking vistas. Take a boat trip to explore the picturesque seaside villages of the Cinque Terre or hike along the scenic trails that wind through the rugged terrain.

Indulge in the local cuisine of La Spezia, which is dominated by seafood dishes. Savor the flavors of fresh fish, shrimp, and calamari prepared in traditional Ligurian style. Pair your meal with a glass of local wine and end your culinary journey with a delicious serving of gelato.

La Spezia offers a vibrant blend of history, art, natural beauty, and gastronomy, making it an ideal destination for those looking to explore the wonders of the Italian Riviera.

Alassio

Situated on the western coast of the Italian Riviera, Alassio is a charming seaside town with beautiful sandy beaches, historic architecture, and a relaxed atmosphere. Its palm-lined promenade, crystal-clear waters, and pleasant climate make it an idyllic destination for beach lovers and those seeking a leisurely coastal getaway.

The main draw is its long sandy beach, lined with vibrant beach clubs, sun loungers, and parasols. Spend your days sunbathing, swimming, or indulging in water sports such as paddleboarding and kayaking.

Stroll along Via XX Settembre, the town's main street, to soak up the lively atmosphere. Explore the shops, boutiques, and cafes, and sample local specialties like the famous Alassio torta, a pastry filled with chocolate or olive oil.

Visit the Church of Santa Croce, a historic church dating back to the 14th century, to admire its facade and interior frescoes and decorations.

A must-visit is the Muretto di Alassio, a wall adorned with ceramic tiles signed by famous personalities who have visited the town. Take a leisurely stroll to see the colorful tiles bearing names of renowned artists, actors, and musicians.

For panoramic views of Alassio and the coastline, head to the Madonna della Guardia, a hilltop sanctuary just outside town. This peaceful spot offers stunning vistas popular with locals and visitors.

Indulge in local cuisine, including seafood dishes such as spaghetti alle vongole (clams with pasta) and fritto misto (mixed fried seafood). Pair your meal with a glass of Ligurian wine.

For outdoor adventure, explore the nearby hills and countryside, where hiking trails lead to panoramic viewpoints and picturesque villages.

Alassio's beaches, historic charm, and relaxed ambiance make it a perfect seaside retreat along the Italian Riviera.

Conclusion

The Italian Riviera is a captivating coastal region that offers a blend of natural beauty, cultural heritage, and seaside charm. From glamorous resort towns to quaint fishing villages, each destination along the Italian Riviera has its own unique character and attractions.

 

Portofino, with its colorful harbor and stunning views, enchants visitors with its refined elegance. Cinque Terre, a UNESCO World Heritage site, delights with its colorful villages perched on the cliffs and its breathtaking coastal trails.

 

Genoa offers a mix of history, culture, and vibrant city life. Santa Margherita Ligure entices with its tranquil beaches and charming streets. Sanremo, known for its luxurious atmosphere, hosts the famous Sanremo Festival and offers beautiful gardens and a picturesque harbor.

 

Rapallo captures the essence of a rustic coastal town with its colorful houses and harbor views. Camogli, a hidden gem, charms visitors with its authentic fishing village ambiance. Levanto provides a relaxing beach getaway and serves as a gateway to the stunning Cinque Terre.

 

La Spezia, a bustling port city, offers access to the breathtaking natural landscapes of the Cinque Terre region. Alassio invites visitors to enjoy its beautiful sandy beaches and scenic promenade.

 

Whether you're seeking relaxation on the beach, exploration of historic sites, or a taste of authentic Italian cuisine, the Italian Riviera has something for everyone. Indulge in delicious seafood dishes, immerse yourself in the rich culture and history of the region, and take in the stunning coastal views.

 

From the vibrant cities to the charming towns, the Italian Riviera promises an unforgettable experience. So pack your bags, put on your sunglasses, and get ready to embark on a coastal adventure along the breathtaking Italian Riviera.