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Why Are Travel Blogging And Travel Media STILL So WHITE? Not Only A Rant, But Also Solutions


Modified: December 28, 2023

by Eloisa Beauchamp



Travel blogging and travel media are powerful platforms that inspire and inform millions of people worldwide about the wonders of the world. They play a crucial role in shaping our perceptions, encouraging exploration, and igniting wanderlust. However, upon closer examination, it becomes evident that these fields are profoundly lacking in diversity.


It is a troubling reality that the majority of travel bloggers and travel media professionals are white. People of color, particularly Black, Indigenous, and other marginalized communities, are severely underrepresented in these spaces. This lack of diversity not only perpetuates systemic inequalities but also limits the perspectives and experiences shared within the travel industry.


While it might be tempting to dismiss this issue as inconsequential or assume that travel is universal, in reality, representation matters. Travel is deeply personal, and people connect with stories and experiences that resonate with their own backgrounds and identities. When one group dominates the narrative, it can reinforce stereotypes and exclude voices that are integral to a comprehensive understanding of our diverse world.


Of course, it is essential to note that there are countless outstanding travel bloggers and travel media professionals from various backgrounds. Their contributions should be celebrated, but their representation should not be the exception; it should be the norm. Our collective responsibility is to ensure that everyone, regardless of their race, ethnicity, or cultural background, has an equal opportunity to participate and excel in these fields.


This article aims to delve into the reasons behind the ongoing lack of diversity in travel blogging and travel media, exploring its consequences and offering practical solutions. By addressing barriers and promoting inclusivity, we can create an industry that not only captures the essence of travel but also reflects the rich tapestry of humanity. It’s time to challenge the status quo and create a more inclusive and representative space for all.


The Lack of Diversity in Travel Blogging and Travel Media

It is undeniable that the lack of diversity in travel blogging and travel media is a significant issue plaguing the industry. When we look at popular travel blogs, social media influencers, and travel publications, the overwhelming majority of content creators are white individuals. This lack of representation extends beyond just the faces we see on screens; it also affects the perspectives, stories, and experiences shared within the industry.


One of the primary concerns raised by the lack of diversity is the perpetuation of stereotypes. When the majority of travel content is created by a single demographic, it can reinforce a narrow view of what it means to travel and who can take part in it. This perpetuates the notion that travel is a privilege only accessible to a select few, overlooking the diverse backgrounds and circumstances of potential travelers.


Furthermore, the lack of diverse voices in travel blogging and travel media fails to capture the richness and complexity of global cultures. Different communities around the world have unique perspectives, traditions, and histories that are often overlooked in mainstream travel content. By only highlighting a limited range of experiences, we miss out on opportunities to learn, connect, and foster cross-cultural understanding.


There is also a psychological impact on underrepresented communities. When people don’t see themselves represented in the travel media they consume, it sends a message that their stories and experiences are not important or valid. This lack of representation can be isolating and discouraging for individuals who aspire to share their own travel tales, perpetuating a cycle of exclusion.


Moreover, the lack of diversity limits the voices and perspectives that shape the travel industry. When decision-makers and content creators come from homogenous backgrounds, it hinders innovation and creativity. Diverse viewpoints bring fresh ideas, unique insights, and alternative approaches that can enrich the industry and resonate with diverse audiences.


Overall, the lack of diversity in travel blogging and travel media undermines the potential of these platforms to serve as powerful tools for promoting cultural exchange, understanding, and inclusivity. It is essential to confront this issue head-on and work towards creating a more representative and inclusive landscape where diverse voices can thrive.


The Impact of White Dominance in Travel Content Creation

The overwhelming dominance of white content creators in the travel industry has significant consequences on the narratives and perspectives that are shared with audiences. The impact of this white dominance extends beyond the surface level and influences how travel is portrayed, who is represented, and what stories are told.


Firstly, the emphasis on white travel bloggers and media professionals perpetuates a biased portrayal of travel destinations. Many popular travel destinations are predominantly inhabited by people of color, yet they are often presented through a white gaze. This can lead to a misrepresentation of local cultures, reinforcing stereotypes and exoticizing communities instead of celebrating their authenticity.


Secondly, the lack of diverse voices leads to a limited understanding of the complexities and challenges faced by marginalized communities around the world. Travel content that predominantly represents white experiences often fails to address issues of systemic racism, discrimination, and social inequalities that disproportionately affect people of color. This lack of acknowledgment perpetuates a skewed version of reality that erases important social and cultural contexts.


Another consequence of white dominance in travel content creation is the perpetuation of a Eurocentric view of travel. Many travel narratives are centered around Western experiences and values, neglecting alternative travel perspectives and unconventional destinations. This Eurocentric bias limits the exploration of diverse cultures and prevents a comprehensive understanding of the global travel landscape.


Furthermore, the white dominance in travel content creation reinforces inequalities in the industry itself. Advertisers and sponsors tend to invest in and collaborate with white influencers more often, resulting in unequal opportunities and earnings for content creators from underrepresented groups. This perpetuates a cycle of exclusion and reinforces the status quo, making it more challenging for diverse voices to break into the industry.


Finally, the impact of white dominance in travel content creation extends to the audience’s perception and expectations of travel. When only a single perspective is consistently prioritized, it can limit people’s aspirations and choices when it comes to exploring the world. By diversifying travel narratives and showcasing a broader range of experiences, we can inspire diverse audiences to embark on their own journeys, fostering inclusivity and empowering marginalized communities.


It is crucial to recognize and challenge the impact of white dominance in travel content creation. Embracing diversity and amplifying underrepresented voices not only results in a more accurate representation of the world but also enriches the travel industry by fostering inclusivity, promoting cultural understanding, and encouraging exploration beyond traditional paradigms.


Factors Contributing to the Ongoing Whiteness of Travel Blogging and Travel Media

The persistent whiteness of travel blogging and travel media is influenced by several underlying factors that contribute to the lack of diversity within the industry. Recognizing these factors is essential in order to address the root causes and work towards creating a more inclusive and representative space for content creators from all backgrounds.


One major factor is the historical privilege that white individuals have enjoyed, which has allowed them greater access to resources, education, travel opportunities, and platforms to share their experiences. This advantage has created a disproportionate number of white travel content creators compared to individuals from marginalized communities who have faced systemic barriers and limited opportunities.


Additionally, there is a lack of representation and visibility of diverse travel narratives in mainstream media and publications. Traditional travel media outlets often reinforce the status quo by featuring content that aligns with dominant narratives and appeals to a primarily white audience. This perpetuates the notion that travel stories from marginalized communities are not as valuable or marketable.


The absence of mentorship and support structures specifically designed to uplift and empower underrepresented content creators is another critical factor. Many aspiring travel bloggers and media professionals may not have access to guidance, networking opportunities, or role models who share their backgrounds and can provide insights into navigating the industry. This lack of support hinders the growth and progression of diverse voices in the field.


Furthermore, racial biases and prejudices within the travel industry contribute to the underrepresentation of marginalized communities. Decision-makers, such as brands, tourism boards, and content platforms, often prioritize partnerships and collaborations with familiar faces, perpetuating a cycle of exclusion. Unconscious biases and gatekeeping practices limit the opportunities available to content creators from diverse backgrounds.


Financial barriers also play a role in perpetuating the whiteness of travel blogging and travel media. Traveling, creating content, and promoting oneself within the industry can be expensive, and not all individuals have equal access to financial resources or sponsorships. This financial disparity acts as a deterrent for many aspiring content creators who lack the means to invest in their travel ventures.


Lastly, the lack of diversity in the industry can be attributed to the deeply embedded stereotypes and biases held by society at large. These stereotypes can impact the perceived marketability and success of content created by individuals from underrepresented communities. It becomes a self-perpetuating cycle, as the industry may be hesitant to embrace different perspectives, thus reinforcing the ongoing pattern of whiteness.


Addressing these factors requires a multi-faceted approach that involves advocacy, mentorship programs, equitable representation in media, and dismantling systemic barriers. By addressing the root causes, we can create an environment that values and uplifts diverse voices, cultivating a more inclusive and representative travel blogging and travel media industry.


Examining the Importance of Diversity and Representation in Travel Content

Diversity and representation are not just buzzwords; they are essential components of creating meaningful and impactful travel content. By amplifying diverse perspectives and experiences, we can enrich the industry and foster a greater understanding and appreciation of the world we live in. Here are some key reasons why diversity and representation matter in travel content:


1. Authenticity: Including diverse voices and stories in travel content adds depth and authenticity to the narratives shared. It allows for a more comprehensive and accurate portrayal of the diverse cultures, traditions, and lifestyles found around the globe.


2. Breaking Stereotypes: Travel content that showcases diverse perspectives challenges stereotypes and opens the minds of readers and viewers. It helps to dispel preconceived notions about certain destinations and communities, fostering cultural understanding and appreciation.


3. Empowering Underrepresented Communities: When marginalized communities and individuals see themselves represented in travel content, it cultivates a sense of empowerment and validation. It encourages these communities to explore, share their own stories, and take pride in their cultural heritage.


4. Inspiring New Audiences: Diverse travel content has the power to inspire and engage a wider audience. By featuring stories that resonate with people from various backgrounds, we can spark the wanderlust of individuals who previously felt excluded or overlooked in traditional travel narratives.


5. Promoting Cultural Exchange: Travel is an opportunity for cultural exchange, and diversity in travel content plays a crucial role in facilitating this exchange. Through diverse representation, we can bridge gaps in understanding, promote tolerance, and encourage travelers to embrace and respect the cultures of the places they visit.


6. Driving Innovation: Including diverse perspectives in travel content creation stimulates innovation and creativity. Diverse voices bring fresh ideas, unique insights, and different ways of approaching travel experiences, leading to a more dynamic and vibrant industry.


7. Reflecting the Global Audience: The audience for travel content is diverse, encompassing people from all walks of life. By reflecting this diversity in our content, we create a space that is inclusive and resonates with a wide range of individuals.


8. Social Responsibility: As content creators, we have a responsibility to promote inclusivity and challenge systemic inequalities. By prioritizing diversity and representation, we contribute to creating a more just and equitable travel industry and society as a whole.


Overall, diversity and representation in travel content are vital for creating a more inclusive, authentic, and impactful industry. By amplifying diverse voices and stories, we can foster cultural understanding, break down barriers, and ensure that everyone feels seen, heard, and valued in the travel community.


Identifying and Addressing the Barriers for Diverse Representation in Travel Blogging and Travel Media

There are several barriers that hinder the diverse representation in travel blogging and travel media. To create a more inclusive and representative industry, it is crucial to identify and address these barriers. Here are some key challenges that need to be tackled:


1. Lack of Access to Resources and Opportunities: Many aspiring content creators from underrepresented communities face barriers when it comes to accessing resources, such as education, travel funding, and equipment. Limited access to opportunities like media partnerships, collaborations, and sponsorships further limits their ability to break into the industry. Providing mentorship programs, scholarships, and funding initiatives can help alleviate this barrier.


2. Institutional Bias and Discrimination: The presence of unconscious bias and discrimination within the travel industry contributes to the exclusion of diverse voices. Gatekeeping practices, which prioritize established networks and familiar faces, can perpetuate the ongoing whiteness of the industry. Recognizing and addressing these biases, implementing fair selection processes, and promoting equal opportunities are crucial steps in overcoming this barrier.


3. Limited Representation in Mainstream Media: Traditional travel media outlets have often favored content that aligns with dominant narratives, thereby limiting the representation of diverse voices. It is essential to encourage and support platforms that promote inclusivity and actively seek out diverse content creators to feature in their publications or programming.


4. Lack of Mentorship and Support Networks: Mentoring programs play a vital role in supporting aspiring content creators, offering guidance, networking opportunities, and a sense of community. Establishing mentorship initiatives specifically targeting individuals from underrepresented communities can help address the lack of support networks and provide valuable insights into navigating the industry.


5. Financial Barriers: The cost associated with travel, equipment, and marketing can be a significant barrier for aspiring content creators, especially those from marginalized communities. Providing financial support, grants, and sponsorships can help alleviate this burden and create a more level playing field for individuals with limited financial resources.


6. Limited Accessibility and Digital Divide: Access to technology and the internet is essential in today’s digital landscape. However, individuals from underserved communities may face limited access, hindering their ability to create and share travel content. Initiatives that strive to bridge the digital divide and promote accessibility can help overcome this barrier.


7. Lack of Representation in Leadership Roles: Increasing diversity in leadership roles within the industry is essential for driving change and fostering a more inclusive environment. By recognizing and promoting individuals from underrepresented communities to positions of influence, we can ensure that diverse perspectives are heard and valued in decision-making processes.


To address these barriers, it requires a collective effort from industry stakeholders, including travel brands, media outlets, content creators, and consumers. Implementing initiatives that diversify representation, break down systematic barriers, provide support, and foster inclusivity will lead to a more representative and equitable travel blogging and travel media industry.


Strategies for Increasing Diversity and Inclusion in Travel Content Creation

Increasing diversity and inclusion in travel content creation requires a proactive and intentional approach. Here are some effective strategies that can help foster a more representative and inclusive industry:


1. Actively Seek Out Diverse Voices: Travel brands, media outlets, and content platforms should actively seek out and feature diverse voices and perspectives. This can be achieved through targeted outreach, collaborations, and partnerships with individuals from underrepresented communities. By amplifying these voices, we enrich the diversity of travel narratives.


2. Create Mentorship and Support Programs: Establishing mentorship and support programs specifically catering to aspiring content creators from marginalized communities can make a significant difference. Providing guidance, networking opportunities, and resources can help bridge the gap and empower individuals to pursue careers in travel content creation.


3. Prioritize Diversity in Collaborations and Partnerships: Collaborating with content creators from underrepresented backgrounds should be a priority for brands and travel industry stakeholders. Actively seek out opportunities to partner with diverse influencers, bloggers, and media professionals to ensure diverse perspectives are represented and celebrated.


4. Invest in Training and Skill Development: Provide training programs and workshops that focus on equipping individuals from underrepresented communities with the necessary skills and knowledge to thrive in the travel content creation industry. This investment can help overcome the barriers they may face due to limited access to resources and opportunities.


5. Promote Equal Representation in Advertising and Marketing: Brands should prioritize equal representation in their advertising and marketing campaigns. Reflect the diversity of your target audience by featuring people from various backgrounds, ethnicities, and cultures in your promotional materials. This inclusive approach can resonate with a wider audience and create a sense of belonging.


6. Embrace Intersectionality: Recognize and celebrate the intersectionality of individuals’ identities, including race, ethnicity, gender, sexual orientation, disability, and more. Acknowledge that individuals’ experiences are shaped by multiple factors and strive to create content that reflects this diversity and complexity.


7. Educate and Challenge Unconscious Bias: Educate both content creators and consumers about unconscious bias and the importance of diversity in travel content. Encourage critical thinking, challenge stereotypes, and foster open discussions about the power of representation and its impact on perceptions and cultural understanding.


8. Foster Inclusive Hiring Practices: Brands and media outlets should prioritize inclusivity in their hiring practices by actively seeking out diverse talents and creating opportunities for underrepresented individuals. This includes diverse representation in leadership roles, reviewing job descriptions to eliminate biases, and promoting equitable compensation and advancement opportunities.


By implementing these strategies, the travel industry can take significant strides towards increasing diversity and inclusion in travel content creation. By embracing diverse perspectives and lifting up voices that have historically been marginalized, we can create a more vibrant, representative, and enriching travel media landscape.


Collaborative Initiatives for Promoting Diversity in Travel Blogging and Travel Media

Promoting diversity in travel blogging and travel media requires collaborative efforts from industry stakeholders, content creators, brands, and consumers. By working together, we can create a more inclusive and representative landscape. Here are some collaborative initiatives that can be undertaken to promote diversity:


1. Industry Networking and Resource Platforms: Establish platforms and online communities that connect aspiring content creators from underrepresented communities with industry professionals, mentors, and resources. These platforms can facilitate networking, provide guidance, and share opportunities to help individuals navigate the industry and gain visibility.


2. Diversity and Inclusion Guidelines: Develop and promote industry-wide diversity and inclusion guidelines for travel blogging and travel media. These guidelines can outline best practices, promote equity and representation, and provide resources for education and training on fostering inclusivity.


3. Collaborative Campaigns and Content Projects: Brands, influencers, and media outlets can collaborate on campaigns and content projects that specifically highlight diverse travel experiences and perspectives. By pooling resources and amplifying underrepresented voices, these collaborations can have a far-reaching impact in promoting diversity and inclusivity.


4. Mentorship and Sponsorship Programs: Establish mentorship and sponsorship programs where established content creators and professionals in the travel industry can provide guidance, support, and opportunities to aspiring content creators from underrepresented communities. These programs can play a pivotal role in fostering talent development and breaking down barriers to entry.


5. Partnerships with Nonprofit Organizations: Collaborate with nonprofit organizations that focus on supporting marginalized communities and advancing diversity and inclusion. By partnering with these organizations, brands and media outlets can contribute to their efforts, provide resources, and amplify their impactful work in travel content creation.


6. Diverse Collaboration Communities: Create online communities and platforms that specifically facilitate collaborations between content creators from diverse backgrounds. These communities can serve as a space for individuals to find like-minded collaborators, exchange ideas, and support each other in the pursuit of inclusive travel content.


7. Amplify Underrepresented Voices on Social Media: Brands, media outlets, and content creators with large followings can use their platforms to amplify the voices of underrepresented content creators. Through shout-outs, collaborations, and sharing diverse perspectives, those with influence can actively promote and create visibility for underrepresented voices.


8. Industry Awards and Recognition: Establish industry awards that specifically recognize and celebrate the contributions of diverse content creators. These awards can not only shine a spotlight on underrepresented voices but also inspire and motivate others to pursue their own travel content creation endeavors.


By engaging in these collaborative initiatives, the travel blogging and travel media industry can actively promote diversity, representation, and inclusion. Embracing these initiatives helps to create a more equitable industry where diverse voices and perspectives are valued, celebrated, and given the platform they deserve.


Recognizing and Supporting Diverse Travel Voices: Case Studies

Several case studies demonstrate the significance of recognizing and supporting diverse travel voices, highlighting the positive impact they have on the industry. These examples showcase the power of representation and the possibilities that arise when diverse perspectives are given a platform to share their travel narratives.


1. Nomadic Matt’s Diversity Scholarship: Renowned travel blogger Nomadic Matt created the Nomadic Matt Diversity Scholarship to support aspiring content creators from underrepresented backgrounds. This scholarship provides individuals with mentorship, access to resources, and financial support to pursue their travel content creation goals. This initiative aims to break down barriers and promote diversity in an industry that has historically lacked representation from marginalized communities.


2. Black Travel Alliance: The Black Travel Alliance is a collective of Black travel content creators formed to address the underrepresentation and lack of support for Black voices in the travel industry. Through their work, they create opportunities, provide resources, and advocate for equal representation within the industry. The alliance has garnered support from various travel brands, media outlets, and industry professionals, amplifying the voices of Black travel content creators and fostering inclusive storytelling.


3. Visibility in Mainstream Media – Oneika Raymond: Oneika Raymond, a travel influencer and media personality, has successfully carved a space for herself as a Black female traveler in mainstream media. Through her work, she promotes diversity and challenges stereotypes by sharing her experiences and perspectives. She has hosted travel shows, appeared on international TV networks, and collaborated with tourism boards, showcasing the importance of diversity and representation in travel media.


4. LGBTQ+ Travel Voices – Two Bad Tourists: David Brown and Auston Matta, known as Two Bad Tourists, are prominent LGBTQ+ travel bloggers. They use their platform to share their experiences as a queer couple exploring the world and provide valuable insights for LGBTQ+ travelers. Their work celebrates diversity, challenges societal norms, and provides crucial visibility and information for queer individuals who often face unique challenges when traveling.


These case studies demonstrate the significance of recognizing and supporting diverse travel voices. By providing resources, opportunities, and platforms for content creators from underrepresented communities, the travel industry becomes more vibrant, inclusive, and reflective of the diverse world we live in. These initiatives showcase the positive impact that diversity and inclusion can have on storytelling, audience engagement, and fostering cultural understanding within the industry.



The lack of diversity in travel blogging and travel media is a pressing issue that needs to be addressed. It is essential to recognize the importance of diverse representation in shaping travel narratives, promoting cultural understanding, and fostering inclusivity within the industry.


Through this article, we have explored the impact of white dominance in travel content creation, identified the barriers that hinder diverse representation, and discussed strategies for increasing diversity and inclusion. Collaborative initiatives, such as mentorship programs, industry guidelines, and diverse collaboration communities, play a vital role in promoting representation and dismantling systemic barriers.


We have also looked at case studies that highlight the positive impact of recognizing and supporting diverse travel voices. Initiatives like the Nomadic Matt Diversity Scholarship and the work of the Black Travel Alliance showcase the power of representation and the possibilities that arise when diverse perspectives are given a platform.


To create a more inclusive and representative industry, it is imperative for brands, travel media outlets, content creators, and consumers to actively prioritize diversity and inclusion. By seeking out and amplifying diverse voices, challenging biases, and fostering collaboration, we can create a travel industry that embraces and celebrates the richness of the global community.


In conclusion, diversity and inclusivity should not be afterthoughts in travel blogging and travel media. They should be at the forefront of our efforts, as we strive to tell authentic stories, break down stereotypes, and create a space where everyone feels represented and included. By working together, we can create a travel industry that truly embraces the beauty and diversity of our world.