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What Is A CVB In Tourism


Modified: December 28, 2023

by Tallou Hanson



Welcome to the fascinating world of tourism! Whether you are an avid traveler or a passionate explorer, understanding the mechanics behind the scenes is crucial to optimizing your travel experiences. One key player in the tourism industry is the Convention and Visitors Bureau (CVB). In this article, we will delve deeper into the role of a CVB and how it can enhance your travel adventures.


CVBs play a vital role in promoting and developing tourism in a specific destination. They are non-profit organizations dedicated to marketing and attracting visitors, both domestically and internationally, to their respective cities, regions, or countries. CVBs are experts in their local tourism industry and act as the primary resource for visitors seeking information, travel tips, and recommendations.


The primary goal of a CVB is to drive economic growth by increasing visitation to the destination they represent. They work closely with local businesses, hotels, attractions, and event organizers to facilitate tourism development and generate revenue for the local community. Moreover, CVBs serve as the liaison between travelers and various entities, ensuring a seamless and memorable travel experience.


By collaborating with CVBs, travelers gain access to a wealth of information and resources that can greatly enhance their trip. From insider tips on the best places to eat and explore, to detailed itineraries and event recommendations, CVBs are a treasure trove of knowledge that can help create unforgettable travel memories.


When planning your next adventure, consider reaching out to the CVB of your chosen destination. They have a vast network of industry professionals and are well-versed in the unique offerings of their location. From the moment you land, CVBs are there to welcome and guide you, ensuring that your travel experience is nothing short of exceptional.


In the following sections, we will explore the specific services provided by CVBs, the benefits of collaborating with them, factors to consider when choosing a CVB, and highlight some examples of successful CVBs around the world. So let’s dive in and unravel the exciting world of CVBs in tourism!


Definition of a CVB

A Convention and Visitors Bureau (CVB) is a destination marketing organization that promotes a specific location and works to attract visitors, both for leisure and business purposes. CVBs are typically not-for-profit entities and serve as the local tourism authority for their respective destinations.


The primary responsibility of a CVB is to market and promote a destination to potential visitors. This includes showcasing the unique attractions, events, accommodations, dining options, and other amenities that make the location worth visiting. CVBs act as the central hub for tourism-related information and resources, providing visitors with all the necessary details to plan their trip.


CVBs work closely with local businesses and industry stakeholders to develop and implement marketing strategies. They collaborate with hotels, resorts, restaurants, tour operators, and event organizers to showcase the destination’s offerings and create compelling tourism campaigns. By bringing together different entities, CVBs aim to create a comprehensive and appealing image of the destination, attracting a diverse range of visitors.


CVBs also play a crucial role in supporting and organizing conventions, conferences, and other events that bring in large groups of attendees. They help source suitable venues, coordinate logistics, and provide support services to ensure the success of these events. By attracting business travelers, CVBs contribute to the local economy and showcase the destination’s capabilities as a hub for meetings and conventions.


Furthermore, CVBs often collaborate with government organizations, local chambers of commerce, and tourism boards to align their efforts and bring about a cohesive approach to destination marketing. The ultimate goal of a CVB is to drive economic growth by bringing in more visitors and increasing visitor spending, which benefits the local businesses and community.


In summary, a CVB is a destination marketing organization that promotes a specific location and works to attract visitors through strategic marketing initiatives, event planning, and collaborative partnerships. They serve as the go-to resource for all tourism-related information and play a critical role in driving tourism and economic development for their respective destinations.


Role of a CVB in Tourism

A Convention and Visitors Bureau (CVB) plays a vital role in the tourism industry by serving as the primary organization responsible for promoting a destination and attracting visitors. The role of a CVB extends beyond just marketing; they act as advocates for the destination and work towards its overall tourism development and success.


One of the key roles of a CVB is destination marketing. They actively promote the destination through various channels, including digital marketing, advertising campaigns, social media presence, and participation in travel trade shows and events. By showcasing the unique attractions, cultural heritage, natural beauty, and amenities of the destination, CVBs aim to attract both domestic and international visitors.


CVBs serve as the primary source of information for visitors. They provide comprehensive and up-to-date information on accommodations, dining options, transportation, attractions, events, and more. From travel itineraries to local maps, CVBs ensure that visitors have all the information they need to plan their trip and make the most of their stay.


In addition to marketing and information, CVBs also play a crucial role in event planning and support. They actively seek out and attract conventions, conferences, sporting events, and other large-scale gatherings to the destination. CVBs assist in coordinating event logistics, providing venue options, arranging accommodations, and offering support services to ensure a successful and memorable event experience.


CVBs foster collaboration and partnership within the local tourism industry. They work closely with hotels, restaurants, attractions, tour operators, and other businesses to create a strong and cohesive tourism product. By bringing all stakeholders together, CVBs can develop comprehensive packages and itineraries that highlight the destination’s offerings and provide visitors with a seamless and enjoyable experience.


Moreover, CVBs play a crucial role in advocating for the destination and engaging in public relations activities. They work with government entities, community organizations, and media outlets to create a positive image and generate awareness about the destination. CVBs act as representatives and champions for their respective locations, promoting the destination’s unique features to a global audience.


In summary, the role of a CVB in tourism is multi-faceted. They are responsible for destination marketing, providing visitor information, facilitating event planning, fostering collaboration within the tourism industry, and advocating for the destination. By fulfilling these roles, CVBs contribute to the overall growth and success of the tourism sector, bringing economic benefits to the local community and enhancing the visitor experience.


Services Provided by CVBs

Convention and Visitors Bureaus (CVBs) offer a wide range of services to both visitors and tourism industry professionals. These services are designed to enhance the visitor experience, foster collaboration within the industry, and drive tourism growth. Let’s take a closer look at some of the key services provided by CVBs:

  1. Visitor Information: One of the primary services offered by CVBs is providing comprehensive visitor information. They offer travel guides, brochures, maps, and other resources to help visitors navigate the destination. CVBs often have visitor centers or information booths where travelers can get personalized recommendations and assistance.
  2. Event Planning Assistance: CVBs specialize in assisting in the planning and execution of events, conferences, meetings, and conventions. They provide valuable support, including sourcing venues, arranging accommodations, coordinating transportation, and recommending local service providers. CVBs leverage their local knowledge and industry connections to ensure a successful event experience.
  3. Tourism Marketing: CVBs excel in destination marketing. They create and implement marketing strategies to promote the destination to potential visitors. This includes digital marketing campaigns, advertising, social media presence, and participation in trade shows and travel events. CVBs play a pivotal role in showcasing the destination’s unique attractions, activities, and amenities.
  4. Industry Collaboration: CVBs foster collaboration among local businesses and tourism industry professionals. They facilitate networking opportunities, encourage partnerships, and organize industry events and workshops. By bringing stakeholders together, CVBs create a cohesive and unified approach to tourism development, promoting the destination as a comprehensive and attractive package.
  5. Research and Insights: CVBs gather and analyze data related to tourism trends, visitor profiles, and market research. They provide valuable insights and reports that help businesses and organizations make informed decisions. CVBs stay up-to-date with industry trends and changes, allowing them to adapt their marketing strategies and offerings accordingly.
  6. Visitor Services: CVBs offer a range of visitor services to enhance the overall experience. This can include assistance with booking accommodations, recommendations for dining and entertainment options, arranging guided tours, and providing transportation information. CVBs aim to ensure that visitors have a seamless and enjoyable stay in the destination.

These services provided by CVBs contribute to the overall success of the destination’s tourism industry. They help visitors navigate the destination, provide valuable support to event planners, market the destination effectively, foster collaboration within the industry, and offer insights and assistance to the tourism community.


By utilizing the services provided by CVBs, visitors can make the most of their trips, businesses can benefit from enhanced marketing and collaboration opportunities, and the destination as a whole can thrive in the competitive tourism market.


Benefits of Collaborating with a CVB

Collaborating with a Convention and Visitors Bureau (CVB) can bring numerous benefits for businesses, event planners, and even individual travelers. Whether you are launching a new tourism initiative, organizing an event, or simply seeking travel recommendations, partnering with a CVB can enhance your experience in several ways. Here are some key benefits of collaborating with a CVB:

  1. Local Expertise: CVBs have an in-depth knowledge of their destination, including its attractions, amenities, and unique offerings. By collaborating with a CVB, you gain access to this local expertise, ensuring that you make informed decisions and recommendations for your visitors or event attendees.
  2. Marketing Support: CVBs are experts in destination marketing. When you collaborate with a CVB, you can leverage their marketing capabilities to promote your business or event. CVBs have access to various marketing channels, including digital platforms, social media, and visitor guides, allowing you to reach a wider audience and increase your visibility.
  3. Networking Opportunities: CVBs serve as a bridge between businesses, organizations, and tourism industry professionals in a destination. By collaborating with a CVB, you can tap into their extensive network, facilitating connections and partnerships with other entities. This can lead to new business opportunities, collaboration on marketing initiatives, and access to valuable resources.
  4. Event Support: If you are planning an event, collaborating with a CVB can provide invaluable support. CVBs have the knowledge and experience to help you choose the right venue, source local suppliers, arrange accommodations, and coordinate transportation. Their assistance can streamline the planning process and ensure a successful event experience.
  5. Visitor Referrals: CVBs are often the go-to resource for visitor information. When you collaborate with a CVB, you become part of their referral network. Visitors seeking recommendations for accommodations, dining, activities, and more are likely to turn to the CVB for guidance. By partnering with a CVB, you increase your chances of attracting visitors to your business.
  6. Access to Research and Insights: CVBs gather and analyze tourism-related data, providing valuable insights and reports. By collaborating with a CVB, you gain access to this research, allowing you to better understand your target market and make informed decisions. This information can help you tailor your offerings and marketing strategies to meet visitor demands.

Collaborating with a CVB can be mutually beneficial, as it allows you to tap into their expertise, marketing reach, and industry connections while supporting the destination’s overall tourism development. Whether you are a business owner, event planner, or visitor, partnering with a CVB can provide valuable resources, support, and opportunities to make the most of your experience.


Factors to Consider When Choosing a CVB

When selecting a Convention and Visitors Bureau (CVB) to collaborate with for your tourism-related needs, it’s important to consider several factors to ensure a successful partnership. Here are some key factors to consider when choosing a CVB:

  1. Destination Expertise: Look for a CVB that has extensive knowledge and expertise about the destination you are interested in. They should have a deep understanding of the local attractions, events, accommodations, and other amenities. A CVB with strong destination expertise can provide valuable insights and recommendations to enhance your experience.
  2. Marketing Reach: Assess the CVB’s marketing capabilities and reach. Look for a CVB that has a strong online presence, engages actively on social media, and utilizes various marketing channels. This ensures that your business or event receives maximum exposure to potential visitors.
  3. Network and Collaborative Approach: Consider the CVB’s network and their approach to collaboration. A CVB with strong industry connections and a collaborative mindset can help facilitate partnerships and networking opportunities that benefit your business or event. Look for a CVB that actively fosters collaboration within the local tourism industry.
  4. Event Planning Support: If you are planning an event, inquire about the CVB’s event planning support services. They should be able to provide assistance in venue selection, logistics coordination, accommodation arrangements, and local supplier recommendations. A CVB with experience in event planning can ensure a smooth and successful event.
  5. Visitor Services: Consider the range of visitor services provided by the CVB. They should offer comprehensive visitor information, including maps, guides, and travel tips. Look for a CVB that provides personalized assistance and recommendations to visitors, ensuring a memorable and enjoyable stay in the destination.
  6. Collaboration on Marketing Initiatives: Assess the CVB’s willingness to collaborate on marketing initiatives related to your business or event. Look for a CVB that is open to working together on promotional campaigns, joint marketing efforts, and cross-promotion. This can expand your reach and exposure to a wider audience.
  7. Support for Sustainable Tourism: Consider the CVB’s commitment to sustainable tourism practices. Look for a CVB that promotes sustainable and responsible travel, takes part in eco-friendly initiatives, and supports local community development. Partnering with a CVB that aligns with your ethical values can enhance your reputation and attract like-minded visitors.

By carefully considering these factors when choosing a CVB, you can ensure a fruitful and beneficial partnership that aligns with your goals and enhances your tourism-related endeavors.


Examples of Successful CVBs

Convention and Visitors Bureaus (CVBs) play a crucial role in destination marketing and tourism development across the globe. Let’s take a look at a few examples of successful CVBs that have made a significant impact in promoting their destinations:

  1. VisitScotland: VisitScotland is the national tourism organization for Scotland. They have successfully positioned Scotland as a top tourism destination by showcasing its breathtaking landscapes, rich history, vibrant cities, and diverse cultural experiences. VisitScotland has implemented innovative marketing campaigns, launched interactive platforms, and collaborated with local businesses, resulting in an increase in visitor numbers and economic impact for the country.
  2. Amsterdam Marketing: Amsterdam Marketing is the CVB for the city of Amsterdam, Netherlands. They have played a significant role in promoting Amsterdam as a vibrant and diverse destination beyond its well-known attractions such as the Anne Frank House and Van Gogh Museum. Amsterdam Marketing has focused on sustainable tourism initiatives, local community engagement, and digital marketing strategies to attract a wide range of visitors and ensure a positive visitor experience.
  3. CityPASS: CityPASS is a unique CVB that operates in several major cities across the United States, including New York City, San Francisco, and Chicago. CityPASS offers discounted ticket booklets that provide access to the top attractions in each city, making it a convenient and cost-effective option for visitors. Their collaborative approach with local attractions and tourism partners has resulted in increased visitation, enhanced visitor satisfaction, and sustained tourism growth in these cities.
  4. Hong Kong Tourism Board: The Hong Kong Tourism Board (HKTB) has played a crucial role in positioning Hong Kong as a leading global tourism and business destination. They have implemented strategic marketing campaigns, hosted major events and festivals, initiated partnerships with airlines and travel trade, and focused on promoting Hong Kong as a gateway to Asia. HKTB’s efforts have resulted in a steady influx of visitors, increased business opportunities, and a thriving tourism industry in Hong Kong.
  5. Tourism Australia: Tourism Australia is the national tourism organization responsible for promoting Australia as a tourism destination. They have successfully marketed Australia’s stunning landscapes, unique wildlife, vibrant cities, and indigenous culture through captivating campaigns and collaborations with global travel influencers. Tourism Australia’s efforts have resulted in increased international visitation, diversified tourism experiences, and economic growth for the country.

These examples highlight the important role that CVBs play in destination marketing and tourism development. Through strategic marketing initiatives, collaboration with local businesses, innovative campaigns, and a focus on visitor experience, these CVBs have successfully positioned their destinations and helped drive tourism growth and economic benefits.



In conclusion, Convention and Visitors Bureaus (CVBs) are invaluable entities in the tourism industry. Their role in promoting destinations, providing visitor information, facilitating event planning, fostering industry collaboration, and driving economic growth cannot be overstated.


By collaborating with a CVB, travelers gain access to a wealth of resources, including insider tips, itineraries, and recommendations, to enhance their travel experiences. Business owners and event planners benefit from the marketing reach, industry partnerships, and logistical support provided by CVBs, which help attract visitors and ensure successful events.


When choosing a CVB to collaborate with, factors such as destination expertise, marketing capabilities, network, event planning support, visitor services, collaborative approach, and commitment to sustainable tourism should be considered. Selecting the right CVB can make a significant difference in the success of your tourism-related endeavors.


Examples of successful CVBs, such as VisitScotland, Amsterdam Marketing, CityPASS, Hong Kong Tourism Board, and Tourism Australia, demonstrate the impact that strategic marketing, industry collaboration, and visitor-focused initiatives can have on destination promotion and tourism development.


In today’s competitive tourism landscape, CVBs play a critical role in showcasing the unique attractions, experiences, and cultural heritage of a destination. They act as trusted resources for travelers, industry professionals, and the local community, contributing to the growth and sustainability of the tourism sector.


Whether you are planning your next trip, organizing an event, or seeking support for your tourism-related business, consider the benefits of collaborating with a CVB. Their expertise, resources, and network can help you navigate the dynamic tourism landscape and create exceptional experiences for visitors.