Header Notice

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

How To Create A Wanderlust Box


Modified: December 28, 2023

by Trina Gilpin



Welcome to the world of wanderlust boxes! If you’re a travel enthusiast, you know the indescribable joy of exploring new destinations and experiencing different cultures. But what if you could bring a piece of that adventure home with you? That’s where wanderlust boxes come in.


A wanderlust box is a curated collection of location-inspired items that transports you to far-off places without leaving the comfort of your own home. It’s a carefully crafted package that ignites your wanderlust and creates a sense of anticipation and discovery. Whether you’re longing for the sun-kissed beaches of Bali, the charming streets of Paris, or the vibrant markets of Marrakech, a wanderlust box can take you there.


Creating a wanderlust box is not only a fantastic way to share your love for travel with others, but it can also be a rewarding business venture. With the rise of subscription box services, wanderlust boxes have become a popular niche in the market. People crave unique and immersive experiences, and a well-designed wanderlust box can provide just that.


In this article, we’ll guide you through the process of creating your own wanderlust boxes, from choosing a theme to shipping and distribution. We’ll provide insights on how to select location-inspired items, create a memorable unboxing experience, personalize the boxes, and handle marketing and customer satisfaction.


So, if you’re ready to embark on a journey of creativity and wanderlust, let’s dive into the world of creating wanderlust boxes. Get ready to unleash your imagination and bring the enchantment of travel right to your doorstep.


Step 1: Choosing a Theme

The first step in creating a wanderlust box is choosing a theme. This is the foundation upon which your box will be built. The theme sets the tone, creates a cohesive experience, and appeals to a specific target audience.


When selecting a theme, consider what aspects of travel inspire you or your desired customers. It could be based on a specific destination, such as “Tropical Paradise” or “European Getaway.” Alternatively, you can choose a theme that focuses on a particular travel experience, such as “Road Trip Essentials” or “Wellness Retreat.”


Research is key when choosing a theme. Look into current travel trends, popular destinations, and emerging travel interests. This will help you tap into the market demand and ensure your wanderlust box aligns with the interests of your potential customers.


Additionally, think about the seasonality of your theme. Consider offering a winter-themed box during the colder months or a beach-themed box in the summer. This adds a touch of relevance and keeps your boxes fresh and exciting.


Don’t forget to consider your own passion and expertise when choosing a theme. If you have a deep knowledge of a specific region or a particular travel niche, it can add a unique and authentic touch to your wanderlust box.


Once you have a theme in mind, brainstorm and create a list of potential items that align with that theme. Think about the senses and how you can engage them through the items you include. For example, if your theme is “Taste of Italy,” you might include authentic Italian pasta, a bottle of Tuscan olive oil, or a recipe book of classic Italian dishes.


In summary, choosing a theme is the first step in creating a captivating wanderlust box. It’s important to consider market trends, seasonality, and your own expertise to create a unique and enticing experience for your customers.


Step 2: Selecting Location-Inspired Items

Once you have chosen a theme for your wanderlust box, it’s time to dive into the exciting process of selecting location-inspired items. These items will be the heart and soul of your box, providing a tangible connection to the chosen destination or travel experience.


When selecting items, aim for a mix of practical and experiential products. Practical items could include travel accessories like luggage tags, travel-sized toiletries, or a handy travel guidebook. Experiential items, on the other hand, should bring a taste of the destination to the recipient’s doorstep. This could include local food or drink samples, traditional handicrafts, or even a small piece of art or photography inspired by the location.


To ensure the authenticity and quality of your items, consider partnering with local artisans and small businesses from the chosen destination. Supporting local creators not only adds an element of uniqueness to your wanderlust box, but also helps to promote ethical and sustainable practices. Research local markets, online platforms, and social media to discover talented artisans who can provide you with authentic, handcrafted items.


It’s important to strike a balance between well-known iconic items and hidden gems that showcase the lesser-known aspects of the destination. While including popular souvenirs can create a sense of familiarity, surprising your customers with unique and unexpected items will enhance the overall experience.


In addition to physical items, consider incorporating digital content into your wanderlust box. This could include a curated playlist of music from the destination, a downloadable e-book or travel guide, or access to exclusive online travel resources. These digital components add value and enhance the immersive experience of your wanderlust box.


Lastly, pay attention to the packaging of your items to create a visually appealing and cohesive collection. Use materials that reflect the theme, such as vibrant colors, patterns, or natural textures. This attention to detail will make the unboxing of your wanderlust box an exciting and memorable experience.


In summary, selecting location-inspired items is a crucial step in creating an authentic and captivating wanderlust box. By offering a mix of practical and experiential products, partnering with local artisans, and incorporating digital content, you can create a unique and immersive travel experience for your customers.


Step 3: Packaging and Presentation

The packaging and presentation of your wanderlust box play a significant role in creating a memorable and enticing experience for your customers. The way your box looks and feels will set the stage for the adventure that awaits inside.


Start by selecting high-quality packaging materials that align with your theme. Consider eco-friendly options like recycled cardboard or biodegradable materials to showcase your commitment to sustainability.


Next, think about the design and aesthetics of your box. Use colors, patterns, and graphics that evoke the spirit of the chosen destination. For example, if the theme is “Beach Bliss,” you might opt for a vibrant turquoise box with seashell motifs.


Personalize your packaging by including a custom label or sticker with your brand name and logo. This adds a professional touch and helps to establish your brand identity. You can also consider adding a handwritten thank-you note or a personalized message to show your appreciation for customers who have chosen your wanderlust box.


When it comes to presenting the items inside the box, pay attention to the layout and arrangement. Consider layering items or using tissue paper to create a sense of anticipation as customers uncover each item one by one. You might also include a small card or booklet that introduces each item and provides a brief description of its connection to the destination or travel experience.


To enhance the overall unboxing experience, consider adding a surprise element, such as a small bonus item or a hidden message. This unexpected touch adds a delightful element of discovery for your customers.


Finally, don’t forget to include a packing slip or a small booklet that outlines the contents of the box and provides any necessary instructions or information. This ensures that your customers fully understand and enjoy the experience you have crafted for them.


Remember, packaging and presentation are crucial in capturing the attention and creating a positive first impression for your customers. By investing time and effort into creating visually appealing packaging, personalizing your boxes, and carefully arranging the items inside, you’ll elevate the overall experience of your wanderlust box.


Step 4: Personalization and Customization

One of the key factors that sets a wanderlust box apart is the level of personalization and customization it offers. Tailoring your boxes to meet the unique preferences and tastes of your customers not only enhances their experience but also fosters a deeper connection with your brand. Here’s how you can make your wanderlust boxes truly personal and customizable:


1. Customer Preferences: Consider offering customization options that allow customers to select their preferred items or choose from a range of variations. This could include options for dietary restrictions, preferred scents, or color preferences. Providing a selection ensures that each customer receives items that resonate with their personal preferences and enhances their overall satisfaction.


2. Personalized Messages: Include handwritten notes or personalized messages in each box. This adds a heartfelt touch and shows customers that you value their business. You can use the opportunity to thank them for their support or share a travel recommendation related to the theme of the box.


3. Limited Edition or Exclusive Items: Offer limited edition or exclusive items that are not available elsewhere. This creates a sense of exclusivity and excitement around your wanderlust boxes. Customers will feel special knowing they have access to unique items that others don’t.


4. Customizable Packaging: Consider offering customizable packaging options, such as allowing customers to choose the color or design of the box, or adding options for personalization like their name or a special message. This level of customization makes the unboxing experience even more memorable and creates a sense of ownership over the product.


5. Surveys and Feedback: Request feedback from your customers to gather insights on their preferences, suggestions for improvement, or new themes they would like to see. This helps you continually refine and customize your boxes to cater to their needs and desires.


By personalizing and customizing your wanderlust boxes, you create a unique experience that makes customers feel seen and valued. This level of attention to detail showcases your dedication to providing a personalized and memorable adventure with each box you deliver.


Step 5: Handwritten Notes and Additional Touches

Handwritten notes and additional touches can elevate the experience of receiving a wanderlust box and create a lasting impression on your customers. These personal touches add a level of warmth, care, and authenticity that sets your boxes apart. Here are some ideas to consider:


1. Handwritten Notes: Include a handwritten note or card in each box. Take the time to address the recipient by name and express your gratitude for their support. You can also share a personal travel story or a heartfelt message related to the theme of the box. Handwritten notes create a personal connection and show that you’ve put thought and effort into each box.


2. Inspirational Quotes: Consider adding a small card or tag with an inspiring travel quote that resonates with the theme. Quotes have a way of evoking emotions and sparking wanderlust in your customers. Choose quotes that inspire and encourage them to embrace the spirit of adventure.


3. Small Extras: Include small additional items that complement the overall theme of the box. These can be inexpensive but thoughtful extras, such as a travel-sized notebook, a bookmark with a map design, or a sachet of scented tea. These little surprises contribute to the overall delight and make the box feel even more special.


4. Travel Tips and Recommendations: Provide a curated list of travel tips and recommendations related to the theme of the box. These can include hidden gems, local insights, or unique experiences that your customers can look forward to when they eventually visit the destination. Sharing your travel expertise adds value and enhances the customer experience.


5. Customized Packaging: Consider using customized packaging elements to add an extra layer of personalization. This could include stickers with the customer’s name or a personalized message, or ribbons and bows in their favorite color. Customizing the packaging makes the unboxing experience feel unique and tailored to each individual customer.


Remember, handwritten notes and additional touches show your customers that you genuinely care about their experience and want to create a meaningful connection. These personal and thoughtful gestures contribute to the overall enjoyment and satisfaction of receiving a wanderlust box.


Step 6: Obtaining Necessary Permits and Legal Considerations

When creating and selling wanderlust boxes, it’s important to ensure that you comply with all necessary permits and legal requirements. This step ensures that you operate within the boundaries of the law and protects both your business and your customers. Here are some key considerations:


1. Business Registration: Register your business with the appropriate government authorities and obtain the necessary licenses and permits. This includes registering your business name and obtaining a tax identification number. Consult with a legal professional or business advisor to ensure you comply with all local regulations.


2. Intellectual Property Rights: Be cautious when using logos, trademarks, or copyrighted material in your wanderlust boxes. Avoid infringing on intellectual property rights by seeking permission and properly crediting material that is not your own. This includes imagery, quotes, and branding of other businesses or destinations.


3. Customs and Import Regulations: If you plan to ship internationally, familiarize yourself with the customs and import regulations of different countries. Certain products may be restricted or require additional documentation. Ensure you comply with all necessary customs declarations and consider any additional fees or taxes that may apply.


4. Product Safety and Liability: Ensure that the items included in your wanderlust boxes meet all necessary safety standards. Avoid including items that could pose a risk or liability to your customers. Research regulations regarding product safety, labeling, and packaging to ensure compliance.


5. Data Privacy: Safeguard personal information collected from your customers, adhering to data privacy laws and regulations. Clearly communicate your privacy policy and seek consent for any data collection or storage. Protect customer information from unauthorized access or breaches.


Consult with legal professionals and advisors to ensure you understand and comply with all necessary permits and legal considerations based on your specific location and business model. This will give you peace of mind and establish trust both within your business and with your customers.


By obtaining the necessary permits and adhering to legal requirements, you can operate your wanderlust box business with confidence and integrity, providing a secure and trustworthy experience for both yourself and your customers.


Step 7: Marketing and Promotion

Marketing and promotion are essential steps in launching and growing your wanderlust box business. With effective strategies, you can reach your target audience and generate excitement around your unique travel-inspired offerings. Here’s how to effectively market and promote your wanderlust boxes:


1. Define Your Target Audience: Identify your ideal customer persona. Consider factors such as age, interests, travel preferences, and purchasing behavior. This will guide your marketing efforts and help tailor your messaging and content to resonate with your target audience.


2. Build a Strong Online Presence: Create a professional website that showcases your wanderlust boxes, their themes, and the unique value they offer. Optimize your website for search engines by incorporating relevant keywords and producing valuable content, such as travel tips or destination guides. Leverage social media platforms to engage your audience, share sneak peeks of upcoming boxes, and highlight customer testimonials.


3. Influencer Collaborations: Collaborate with travel influencers, bloggers, or social media personalities who align with your brand and target audience. They can help generate buzz by showcasing your wanderlust boxes to their followers, sharing their unboxing experiences, and providing honest reviews. Consider offering them a free box or a special discount code to encourage their engagement.


4. Engage with Your Audience: Encourage customer engagement and foster a sense of community by responding to comments, messages, and inquiries promptly. Use social media platforms to initiate conversations, ask for feedback, or run contests and giveaways to create excitement and reward your audience for their support.


5. Collaborate with Travel-related Businesses: Reach out to travel agencies, hotels, or tour operators to explore potential partnership opportunities. Cross-promote your wanderlust boxes on their platforms, and offer incentives for their customers to try your boxes as a way to enhance their travel experiences.


6. Content Marketing: Create valuable and informative content related to travel and wanderlust. This could include blog posts, videos, or podcasts that provide travel tips, destination guides, or interviews with fellow travel enthusiasts. This content can be shared on your website, social media platforms, or guest blog posts to establish your brand as an authority and attract a wider audience.


7. Limited-Time Offers and Discounts: Create a sense of urgency and encourage sales by offering limited-time discounts, special promotions, or exclusive deals for new customers. This not only incentivizes purchases but also helps build brand loyalty among your customer base.


Remember to track and analyze the results of your marketing efforts. Monitor website traffic, social media engagement, and sales conversions to identify which strategies are most effective. Adapt and refine your marketing approach accordingly to maximize your reach and impact.


By implementing effective marketing and promotion strategies, you’ll create awareness, generate interest, and ultimately drive sales for your wanderlust box business.


Step 8: Shipping and Distribution

Shipping and distribution play a critical role in delivering your wanderlust boxes to customers in a timely and efficient manner. Ensuring a smooth shipping process is essential to customer satisfaction and the overall success of your business. Here’s how you can handle shipping and distribution effectively:


1. Packaging and Protection: Use sturdy and secure packaging materials to protect the contents of your wanderlust boxes during transit. Bubble wrap, foam inserts, or tissue paper can help safeguard fragile items. Consider using customized branded boxes or envelopes to enhance the unboxing experience and leave a lasting impression.


2. Select Shipping Partners: Research and choose reliable shipping partners or couriers that offer competitive rates, tracking capabilities, and timely delivery. Compare shipping prices, delivery times, and customer reviews to make an informed decision. Negotiate volume discounts if you expect to ship a significant number of boxes regularly.


3. International Shipping: If you plan to ship internationally, familiarize yourself with customs regulations, duties, and taxes in different countries. Ensure that all necessary customs documentation is completed accurately to avoid delays or additional fees. Communicate with customers about potential customs charges and provide clear instructions on how to handle them.


4. Flexible Shipping Options: Offer flexible shipping options to accommodate various customer preferences. This may include options for expedited shipping, tracking numbers, or the ability to choose a specific delivery date or location.


5. Clear Communication: Communicate transparently with your customers about shipping timelines, tracking information, and any potential delays. Provide updates on the status of their orders and be responsive to inquiries or concerns.


6. Consider Subscription Services: If you offer subscription-based wanderlust boxes, establish a clear schedule for shipments. Clearly communicate this schedule to your subscribers and ensure that boxes are shipped consistently and on time.


7. Returns and Exchanges: Set clear policies for returns or exchanges in case a customer receives a damaged item or has other valid concerns. Provide a hassle-free process for customers to report issues and offer prompt resolutions or replacements.


8. Monitoring and Tracking: Monitor the delivery status of each package using tracking numbers provided by your shipping partners. This allows you to proactively address any anomalies or delays and ensure a positive customer experience.


Remember, efficient shipping and distribution are crucial in delivering a delightful experience to your customers. By prioritizing protection, selecting reliable shipping partners, and maintaining clear communication, you’ll ensure that your wanderlust boxes arrive safely and punctually, enhancing customer satisfaction and cementing your reputation.


Step 9: Handling Feedback and Customer Satisfaction

Feedback and customer satisfaction are essential aspects of running a successful wanderlust box business. By actively listening to your customers, addressing their concerns, and continuously improving your offerings, you can build a loyal customer base and drive growth. Here’s how to effectively handle feedback and ensure customer satisfaction:


1. Encourage Feedback: Create opportunities for customers to provide feedback and reviews. This can be through post-purchase surveys, email follow-ups, or social media. Make it easy for customers to share their opinions and experiences, and show appreciation for their feedback.


2. Respond Promptly: Respond to customer feedback in a timely manner. Acknowledge their concerns, thank them for their input, and assure them that their feedback is valuable. Express empathy and an eagerness to resolve any issues or address their suggestions.


3. Continuous Improvement: Use customer feedback as a valuable source of insights for improving your wanderlust boxes. Analyze common themes or patterns in feedback and identify areas for enhancement. Incorporate customer preferences, address any shortcomings, and strive to consistently exceed expectations.


4. Resolve Complaints: Address customer complaints with empathy and a willingness to find a satisfactory solution. Offer remedies such as replacements, refunds, or credits where appropriate. Turn negative experiences into positive ones by going above and beyond to make things right.


5. Engage on Social Media: Pay attention to social media platforms where customers may leave reviews, comments, or questions. Respond in a timely and professional manner, demonstrating your commitment to customer satisfaction. Engaging with customers on social media builds trust and can turn satisfied customers into brand advocates.


6. Build a Community: Foster a sense of community by creating a space for customers to connect with each other. This can be through a dedicated social media group or a forum on your website. Encourage customers to share their experiences, exchange travel tips, and offer support to one another.


7. Implement Customer Suggestions: Actively listen to customer suggestions and implement those that align with your vision and business goals. When customers feel heard and see their ideas come to life, it enhances their sense of ownership and loyalty toward your brand.


8. Celebrate Successes: Share customer success stories and positive feedback on your website, social media, or newsletter. Highlight the impact your wanderlust boxes have had on customers’ lives and showcase the positive experiences they have had with your brand. This not only boosts customer satisfaction but also attracts new customers.


Remember, customer satisfaction is the backbone of your wanderlust box business. By actively seeking feedback, resolving issues promptly, and continuously improving your offerings, you’ll build a strong reputation and passionate customer base that will support the growth of your business.



Congratulations! You have now completed the journey of creating your own wanderlust boxes. From choosing a theme to handling feedback and customer satisfaction, each step has contributed to crafting a unique and immersive experience for travel enthusiasts. By incorporating personalized touches, location-inspired items, and attention to detail, you have created a product that ignites the wanderlust in your customers and brings the joy of travel right to their doorstep.


Remember that the success of your wanderlust box business relies on continuous innovation, adaptation, and customer-centricity. Stay aware of current travel trends, listen to your customers, and keep improving your offerings to meet their evolving needs and preferences. Embrace the spirit of exploration and adventure as you curate new themes and connect with travel enthusiasts worldwide.


Marketing and promotion are vital to reaching your target audience and generating excitement for your wanderlust boxes. Leverage online platforms, collaborate with influencers, and create engaging content to showcase the value and uniqueness of your products. Make sure to establish strong partnerships, both locally and internationally, to expand your reach and build a network of travel-related businesses that share your passion.


Additionally, ensure that you operate your business legally and obtain any necessary permits and licenses. Complying with intellectual property rights, customs regulations, and product safety standards will protect your brand and instill trust in your customers.


Finally, always prioritize customer satisfaction. Encourage feedback, actively listen to your customers, and continuously improve your offerings based on their insights. By going the extra mile to address concerns and provide exceptional customer service, you will foster loyalty, create brand advocates, and drive the success of your wanderlust box business.


Embrace the joy of bringing the world to others through curated experiences. Your wanderlust boxes have the power to inspire, connect, and fill the hearts of your customers with the wonder of travel. So, pack your enthusiasm, creativity, and dedication, and embark on this exciting journey of crafting unforgettable adventures for fellow wanderlust seekers.