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On Sustainability, Responsibility, And Travel During A Pandemic: A Look At Maslina Resort


Modified: December 27, 2023

by Cher Trainor



Welcome to the world of sustainable travel and responsible tourism. As our planet faces pressing environmental challenges, it is essential for the travel industry to prioritize sustainability and take responsibility for its impact on the environment and local communities. In this article, we will explore the concept of sustainability, focusing on the remarkable efforts of Maslina Resort to promote eco-friendly practices, even during the challenging times of a global pandemic.


Maslina Resort, located on the stunning island of Hvar in Croatia, is an epitome of luxury and sustainability. It goes beyond the conventional idea of a high-end resort and is dedicated to creating a harmonious balance between indulgence and environmental consciousness. With stunning views of the Adriatic Sea and a commitment to sustainable practices, Maslina Resort offers a transformative experience for guests who seek a getaway that truly cares for the planet.


Now, more than ever, responsible travel has become imperative. The COVID-19 pandemic has forced the travel industry to adapt and refocus its priorities. Travelers are now seeking destinations that prioritize health and safety, as well as sustainability. Maslina Resort has risen to the challenge, implementing stringent safety measures to protect both guests and staff, without compromising their dedication to sustainable practices.


In this article, we will delve into the sustainable practices adopted by Maslina Resort, as well as their efforts to engage with the local community. We will also explore the importance of responsible travel amidst the ongoing pandemic and how Maslina Resort has adapted to provide a safe and unforgettable experience for its guests.


Join us on this journey of sustainability, responsibility, and travel during a pandemic as we uncover the remarkable story of Maslina Resort and its commitment to creating a better future for our planet.


Background of Maslina Resort

Nestled on the picturesque island of Hvar, Maslina Resort is an exquisite luxury resort that seamlessly blends elegant design with sustainable practices. Located in the village of Stari Grad, the resort boasts breathtaking views of the Adriatic Sea and the surrounding natural beauty.


Maslina Resort takes its name from the Croatian word for “olive tree,” symbolizing the deep connection with nature that underpins its ethos. The resort encompasses 50 rooms and three villas, each thoughtfully designed to reflect the local architecture and blend seamlessly with the surrounding landscape.


What sets Maslina Resort apart is its strong commitment to sustainability. From its inception, sustainability has been at the core of the resort’s values and operations. The founders set out on a mission to create a place where luxury and eco-consciousness coexist in perfect harmony.


The construction and design of Maslina Resort were approached with utmost care for the environment. Materials used for building were sourced locally, reducing carbon emissions associated with transportation. In line with the principles of sustainable architecture, the resort incorporates natural ventilation and energy-efficient systems to minimize its carbon footprint.


But sustainability at Maslina Resort is not just limited to infrastructure. The resort prioritizes the use of organic and locally sourced products in its culinary offerings, supporting local farmers and minimizing its ecological impact. From farm-to-table dining experiences to its own organic garden, Maslina Resort offers a gastronomic journey that celebrates the rich flavors of the region.


Additionally, Maslina Resort places great emphasis on responsible resource management. Water is a precious resource on the island, and the resort utilizes rainwater harvesting and greywater recycling to conserve water. Renewable energy sources, such as solar power, are also utilized to reduce reliance on non-renewable energy.


The commitment to sustainability extends beyond the operational aspects of the resort. Maslina Resort actively engages with the local community, forging partnerships and supporting initiatives that promote environmental conservation and social well-being. The resort serves as a catalyst for positive change, working hand in hand with local organizations to protect the fragile ecosystem of Hvar and preserve its cultural heritage.


By prioritizing sustainability in all aspects of its operations, Maslina Resort exemplifies the notion that luxury and responsible tourism can go hand in hand. The resort sets a remarkable example for the travel industry and inspires guests to make more mindful choices when it comes to travel, encouraging them to tread lightly on the planet while indulging in an unforgettable experience.


Sustainability Practices at Maslina Resort

Maslina Resort is at the forefront of sustainable practices in the hospitality industry. The resort has implemented a range of initiatives that not only minimize its environmental impact but also contribute to the well-being of the local community. Here are some of the key sustainability practices at Maslina Resort:

  • Eco-friendly construction: From the very beginning, Maslina Resort prioritized sustainable building practices. Locally sourced materials and eco-friendly construction techniques were employed, reducing the resort’s carbon footprint and preserving the natural beauty of the surrounding area.
  • Renewable energy: The resort harnesses the power of the sun with its extensive use of solar panels, which provide clean and renewable energy. This reduces reliance on non-renewable energy sources, minimizing the resort’s impact on the environment.
  • Water conservation: Hvar is known for its limited water resources, and Maslina Resort takes water conservation seriously. The resort utilizes rainwater harvesting and greywater recycling systems to minimize water consumption, ensuring that this precious resource is used in the most efficient way possible.
  • Organic and locally sourced ingredients: Maslina Resort’s commitment to sustainable gastronomy is evident in its culinary offerings. The resort prioritizes the use of organic and locally sourced ingredients, supporting local farmers and reducing food miles. This not only ensures fresh and flavorsome meals but also reduces the carbon emissions associated with long-distance transportation of food.
  • Waste reduction and recycling: Maslina Resort implements comprehensive waste management systems to minimize its environmental footprint. The resort promotes recycling and composting, reducing the amount of waste sent to landfills. In addition, single-use plastics are avoided, and guests are encouraged to embrace sustainable practices during their stay.
  • Biodiversity conservation: Maslina Resort is dedicated to preserving the biodiversity of Hvar. The resort actively supports projects and initiatives that protect the local flora and fauna. Through collaborations with local environmental organizations and education programs, guests are educated about the importance of preserving the island’s unique ecosystems.

These sustainability practices at Maslina Resort not only help protect the environment but also enhance the overall guest experience. Visitors are able to relax and enjoy the beauty of Hvar while knowing that their stay contributes to the preservation of this stunning island for future generations.


Responsible Travel during the Pandemic

The COVID-19 pandemic has brought about unprecedented challenges to the travel industry. As the world grapples with the implications of the global health crisis, responsible travel has become more important than ever. Maslina Resort recognizes the need to adapt and prioritize the health and safety of its guests, while still maintaining its commitment to sustainability and responsible tourism.


Maslina Resort has implemented stringent safety measures to ensure the well-being of its guests and staff. These measures align with the guidelines provided by local health authorities and international health organizations. From enhanced cleaning protocols to social distancing measures, the resort has taken every precaution to create a safe and secure environment for its guests.


Despite the challenges posed by the pandemic, Maslina Resort remains dedicated to its sustainable practices. The resort understands that responsible travel goes beyond safety measures. It involves supporting local communities, respecting cultural heritage, and minimizing the impact on the environment.


During the pandemic, Maslina Resort has taken steps to support the local community. By partnering with local suppliers and artisans, the resort continues to promote sustainable economic development. Guests are encouraged to explore the surrounding area and support local businesses, such as restaurants, craft shops, and cultural attractions, creating a positive ripple effect on the local economy.


Moreover, Maslina Resort emphasizes the importance of respecting local traditions and cultural practices. The resort encourages guests to engage in authentic experiences that celebrate the rich cultural heritage of Hvar. By providing opportunities for guests to learn about local traditions, cuisine, and customs, Maslina Resort fosters cultural appreciation and understanding.


In line with its commitment to environmental conservation, Maslina Resort has adapted its sustainability practices to meet the challenges posed by the pandemic. The resort has introduced eco-friendly alternatives to mitigate the use of single-use plastics and implemented measures to reduce food waste. Guests are also encouraged to participate in eco-educational activities, such as nature walks and beach clean-ups, creating a sense of stewardship towards the environment.


Responsible travel during the pandemic also entails being mindful of one’s own behavior and actions. Guests at Maslina Resort are encouraged to follow guidelines on responsible tourism, including respectful behavior towards others and the environment.


Ultimately, responsible travel during the pandemic requires a collective effort from both the hospitality industry and travelers. By adhering to safety measures, supporting local communities, and practicing sustainable tourism, we can navigate these challenging times while preserving the essence of responsible travel.


Safety Measures at Maslina Resort

At Maslina Resort, the health and safety of guests and staff is of utmost importance. In response to the COVID-19 pandemic, the resort has implemented comprehensive safety measures to provide a safe and secure environment for everyone who visits.


The resort closely follows the guidelines and recommendations outlined by local health authorities and international health organizations. These measures include:

  • Enhanced cleaning and sanitization: The resort has implemented rigorous cleaning protocols, ensuring that all public areas and guest rooms are thoroughly cleaned and sanitized. High-contact surfaces such as doorknobs, handrails, and elevator buttons undergo frequent disinfection.
  • Social distancing measures: Maslina Resort has implemented measures to promote social distancing. Common areas and dining spaces are arranged to allow for adequate spacing between guests. The resort also provides clear signage and reminders to ensure that social distancing guidelines are followed.
  • Temperature checks and health screenings: Upon arrival, guests and staff undergo temperature checks to ensure that anyone with a fever or other symptoms is promptly identified. Health screening questionnaires may also be conducted as an additional precautionary measure.
  • Face masks and personal protective equipment: Regulations regarding the use of face masks and personal protective equipment are strictly adhered to at Maslina Resort. Guests and staff are required to wear face masks in public areas where social distancing may be challenging.
  • Hand hygiene stations: Hand sanitizing stations are strategically placed throughout the resort, ensuring easy access for guests and staff. These stations are equipped with hand sanitizers that contain at least 60% alcohol, in accordance with recommended guidelines.
  • Training and education: The resort provides comprehensive training to all staff members, ensuring they are well-informed about safety protocols and the latest guidelines. This empowers staff to provide a safe environment for guests and themselves.

Guests are also encouraged to take personal responsibility by following these safety measures and guidelines. By working together, Maslina Resort aims to create an environment where guests can relax and enjoy their stay with peace of mind.


In addition to the necessary safety measures, Maslina Resort maintains its commitment to sustainability. The resort carefully considers the eco-friendliness and health impact of the cleaning products and sanitizers used, opting for environmentally friendly alternatives whenever possible.


As the situation evolves, Maslina Resort continues to monitor updates from health authorities to ensure that its safety measures align with the latest guidelines. The resort remains dedicated to providing a safe, comfortable, and enjoyable experience for guests, as well as maintaining its dedication to sustainability and responsible tourism.


Community Engagement Initiatives

Maslina Resort believes in the power of community and recognizes its responsibility in supporting and positively impacting the local community of Hvar. The resort actively engages in various community initiatives that contribute to the social, cultural, and environmental well-being of the region.


One of the core pillars of Maslina Resort’s community engagement initiatives is the support of local businesses and suppliers. The resort prioritizes partnerships with local farmers, fishermen, artisans, and suppliers, ensuring that the local economy thrives. By sourcing ingredients and materials locally, Maslina Resort not only supports sustainable economic development but also reduces its carbon footprint by minimizing the transportation of goods over long distances.


Furthermore, Maslina Resort collaborates with local organizations and non-profit groups to protect the fragile ecosystem of Hvar. The resort partakes in beach clean-up initiatives, educates guests on the importance of marine conservation, and supports projects focused on biodiversity preservation. By actively engaging in these initiatives, Maslina Resort aims to make a positive impact on the environment and raise awareness about the importance of responsible tourism among its guests.


In addition to supporting the environment, Maslina Resort also takes steps to preserve and promote the cultural heritage of the local community. The resort organizes cultural experiences and workshops, allowing guests to immerse themselves in the rich traditions and customs of Hvar. By promoting authentic cultural exchanges, Maslina Resort fosters respect and appreciation for the local community’s cultural identity.


Education plays a crucial role in Maslina Resort’s community engagement efforts. The resort offers educational programs and activities that highlight the importance of sustainability, environmental conservation, and cultural preservation. Guests have the opportunity to learn about the unique ecosystem of Hvar, participate in workshops on sustainable practices, and gain insights into the history and traditions of the region. These educational initiatives empower guests to become advocates for responsible travel and make more mindful choices in their own lives.


Furthermore, Maslina Resort actively engages with the local community through employment opportunities. The resort prioritizes hiring local residents and providing them with training and support to develop their skills within the hospitality industry. By fostering career growth and supporting the livelihoods of local residents, Maslina Resort contributes to the social and economic development of the community.


Through these community engagement initiatives, Maslina Resort demonstrates its commitment to being a responsible and sustainable business. By valuing and supporting the local community and environment, the resort creates a positive impact that extends beyond the boundaries of its premises. Maslina Resort serves as a catalyst for change in the travel industry, inspiring others to embrace community engagement and make a lasting difference in the destinations they operate in.



Maslina Resort stands as a shining example of how luxury and sustainability can coexist harmoniously in the world of travel and hospitality. With a deep commitment to environmentally friendly practices, responsible tourism, and community engagement, the resort sets the stage for a transformative and mindful travel experience.


From its eco-friendly construction and renewable energy utilization to its focus on water conservation and waste reduction, Maslina Resort showcases the power of conscious choices in minimizing its ecological impact. By sourcing locally and prioritizing organic and sustainable ingredients, the resort supports local farmers and reduces its carbon footprint, while providing guests with delectable dining experiences.


In the face of the COVID-19 pandemic, Maslina Resort has not wavered in its dedication to sustainability. Stringent safety measures have been put in place to ensure the well-being of guests and staff, while still maintaining the resort’s commitment to responsible travel. Maslina Resort recognizes the importance of supporting the local community during these challenging times and actively engages in initiatives that promote economic growth, cultural preservation, and environmental conservation.


As guests immerse themselves in the breathtaking beauty of Hvar and indulge in the luxurious amenities of Maslina Resort, they also have the opportunity to become ambassadors of sustainability. The resort’s educational programs and community engagement initiatives empower guests to make conscious choices that protect the environment and honor the local culture.


In a world where travel has the power to transform, Maslina Resort offers an incredible journey that transcends ordinary vacations. It invites travelers to embrace sustainability, responsibility, and community engagement, and to leave a positive footprint on the places they visit.


Let Maslina Resort be your gateway to a transformative travel experience—one that epitomizes the beauty of nature, the richness of culture, and the importance of making a difference in the world.