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Apeel’s Mission To Save The World’s Produce


Modified: December 28, 2023

by Farah Duenas



Food waste is a global issue that has a significant environmental and economic impact. Every year, millions of tons of fresh produce are discarded, contributing to greenhouse gas emissions and wasting valuable resources. However, innovative solutions are emerging to combat this problem and reshape the way we think about food preservation and sustainability.


One such solution is Apeel Sciences, a California-based company on a mission to save the world’s produce. Apeel has developed a natural, plant-derived coating that extends the shelf life of fruits and vegetables, reducing food waste and promoting a more sustainable food system.


Apeel’s revolutionary coating works by creating an edible barrier on the surface of produce, slowing down the rate of water loss and oxidation. This protective layer helps fruits and vegetables stay fresh for longer, giving them a increased shelf life and reducing the need for costly refrigeration and chemical preservatives.


Not only does Apeel’s coating help to reduce food waste, but it also presents a promising solution for farmers, retailers, and consumers alike. By minimizing the need for excessive packaging and refrigeration, Apeel aims to create a more efficient and environmentally-friendly food supply chain.


In this article, we will explore how Apeel’s innovative solution works, the benefits of their coating, and the company’s impact on sustainability. We will also look at their collaborations with farmers and retailers and their plans for global expansion. Join us on this journey as we discover the exciting potential of Apeel Sciences in revolutionizing the way we think about food preservation and waste reduction.


The Problem with Food Waste

Food waste is a pressing issue with far-reaching consequences. According to the Food and Agriculture Organization of the United Nations, around one-third of all food produced for human consumption is wasted every year. This amounts to approximately 1.3 billion tons, with fruits and vegetables being among the most commonly discarded items.


There are several factors contributing to this significant waste. First and foremost, inadequate storage and transportation conditions lead to spoilage and deterioration of fresh produce. The traditional supply chain often involves multiple intermediaries and long-distance journeys, increasing the risk of damage and decay.


Consumer behavior is another major contributor to food waste. Strict aesthetic standards set by retailers and consumer preferences for perfectly shaped and sized fruits and vegetables often result in the rejection of produce that may have minor blemishes or irregularities. This leads to a significant amount of perfectly edible food being thrown away.


Furthermore, the lack of awareness and education about food waste exacerbates the problem. Many people are unaware of the environmental and economic impact of wasting food, and therefore do not take steps to reduce it.


Food waste has severe consequences for the environment. When food decomposes in landfills, it produces methane, a potent greenhouse gas that contributes to climate change. Additionally, the resources used to grow, harvest, process, and transport the wasted food, including water, energy, and labor, are also wasted.


Economically, food waste represents a significant loss of resources. Farmers invest time, energy, and capital to grow crops, and when these crops go to waste, it leads to financial losses for both farmers and retailers. Food waste also contributes to higher prices for consumers, as the costs of wasted food are ultimately passed on to the consumer.


Addressing the problem of food waste is crucial for creating a more sustainable and efficient food system. By implementing innovative solutions, like the one provided by Apeel Sciences, we can reduce waste, save resources, and pave the way for a more sustainable future.


Apeel’s Innovative Solution

Apeel Sciences has developed a game-changing solution to address the problem of food waste in the form of a natural, plant-derived coating. This groundbreaking technology helps to extend the shelf life of fresh produce, ensuring that it stays fresh for longer and reducing the amount of food that goes to waste.


The key to Apeel’s innovation lies in their understanding of how fruits and vegetables naturally protect themselves from external factors. Every piece of produce has a thin, invisible skin or peel that acts as a natural barrier, slowing down the process of water loss and oxidation, which are the primary causes of spoilage.


By harnessing the power of nature, Apeel has developed a plant-based coating made from lipids and other molecules extracted from the peels, seeds, and pulp of various fruits and vegetables. This coating is completely safe and edible, allowing produce to maintain its natural freshness and quality for longer periods. It acts as an additional protective layer, mimicking the natural barrier found on the fruit or vegetable’s surface.


Applying Apeel’s coating to fresh produce is a simple process that can be integrated into existing packing and handling procedures. Once the coating is applied, it creates a microclimate around the fruit or vegetable, slowing down water loss and reducing the speed of oxidation. This significantly extends the shelf life of the produce, even without the need for refrigeration or harmful chemical preservatives.


Moreover, Apeel’s coating technology is versatile and can be used on a wide range of fruits and vegetables. It has been successfully applied to avocados, apples, citrus fruits, cucumbers, and many other produce items. This makes it a scalable and effective solution for reducing waste across different types of crops.


Not only is Apeel’s coating effective, but it also blends seamlessly with the natural properties of the produce. Consumers do not need to peel or wash off the coating before consuming the fruit or vegetable. It is tasteless, odorless, and does not impact the nutritional value or quality of the produce in any way.


Apeel’s innovative solution marks a significant advancement in the journey towards reducing food waste. By harnessing the power of nature and creating a protective barrier, Apeel’s coating offers a sustainable and effective way to preserve the freshness of fruits and vegetables, ultimately reducing waste and promoting a more sustainable food system.


How Apeel’s Coating Works

Apeel’s revolutionary coating works by creating an edible barrier on the surface of fruits and vegetables, extending their shelf life and reducing the amount of food that is wasted. This innovative solution leverages the natural protective properties found in the peels, seeds, and pulp of various fruits and vegetables.


When fresh produce is coated with Apeel’s solution, it creates a thin, invisible barrier that acts as a shield, slowing down the rate of water loss and oxidation, which are key factors that contribute to spoilage. This protective layer not only keeps the fruit or vegetable fresh for longer, but also helps to maintain its natural flavor, texture, and nutritional value.


Apeel’s coating is made up of lipids and other molecules that are extracted from plant-based sources. These sources include the peels of fruits like oranges and lemons, the seeds of avocados, and the pulp of tomatoes. These natural components are carefully selected for their ability to create a barrier against moisture loss and oxidation, while also being safe to consume.


The coating process is simple and can be integrated seamlessly into existing packing and handling procedures. Once the produce is harvested and washed, it is dipped or sprayed with Apeel’s coating solution. This solution spreads evenly across the surface of the fruit or vegetable, forming a microclimate that helps to preserve its freshness.


When applied, the coating creates a barrier that reduces the rate at which water escapes from the produce. This slowdown in water loss helps to maintain the optimum moisture levels, extending the product’s shelf life. Additionally, the barrier also acts as a shield against oxygen, which slows down the oxidative processes that degrade the quality of produce.


Apeel’s coating is designed to work harmoniously with the natural ripening processes of fruits and vegetables. As the produce naturally matures, enzymes break down the coating, allowing the fruit or vegetable to ripen and develop flavor and aroma. This ensures that even when coated, the produce will still ripen and be ready for consumption at the appropriate time.


It’s important to note that Apeel’s coating is tasteless, odorless, and does not affect the nutritional value or quality of the produce in any way. Consumers do not need to wash or peel off the coating before eating the fruit or vegetable, making it convenient and easy to enjoy.


By capitalizing on the natural defense mechanisms of plants, Apeel’s coating offers an innovative and sustainable solution to extend the shelf life of fresh produce. This breakthrough technology holds great promise in reducing food waste and transforming the way we think about food preservation.


Benefits of Apeel’s Coating

Apeel’s innovative coating offers a range of benefits that have the potential to revolutionize the way we handle, distribute, and consume fresh produce. By extending the shelf life of fruits and vegetables and reducing food waste, Apeel’s coating provides numerous advantages for farmers, retailers, and consumers alike.


1. Reduction in Food Waste: One of the primary benefits of Apeel’s coating is its ability to significantly reduce food waste. By slowing down the rate of spoilage, fruits and vegetables stay fresh for longer, allowing more time for them to be consumed or sold before they go bad. This reduces the need for premature discarding of produce and helps to minimize the amount of wasted food.


2. Extended Shelf Life: By creating a protective barrier, Apeel’s coating extends the shelf life of fresh produce. This means that fruits and vegetables can remain fresh and flavorful for a longer period, reducing the need for rapid consumption or immediate refrigeration. The extended shelf life allows for greater flexibility in distribution and reduces the risk of produce going to waste due to spoilage.


3. Reduced Need for Chemical Preservatives: Apeel’s coating offers a natural alternative to chemical preservatives commonly used in the food industry. By relying on the natural protective properties of fruits and vegetables, Apeel’s coating eliminates the need for artificial additives. This reduces the dependence on synthetic chemicals, creating a more sustainable and consumer-friendly approach to food preservation.


4. Enhanced Flavor and Quality: Apeel’s coating not only extends the shelf life of produce but also helps to retain its natural flavor, texture, and nutritional value. The coating acts as a barrier against moisture loss and oxidation, which can degrade the taste and quality of fruits and vegetables. By preserving the natural attributes of the produce, Apeel ensures that consumers can enjoy fresh and high-quality fruits and vegetables for a longer period.


5. Environmental Sustainability: Apeel’s coating aligns with the principles of environmental sustainability by reducing food waste and its associated environmental impact. By reducing the amount of wasted produce, fewer resources are used in the production, transportation, and disposal of food. Additionally, the natural composition of the coating means that it is biodegradable and does not contribute to plastic pollution or harm ecosystems.


6. Cost Savings: Apeel’s coating can provide cost savings for different stakeholders in the food supply chain. By reducing the rate of spoilage, farmers and retailers can minimize financial losses associated with wasted produce. Additionally, consumers may benefit from stabilized or reduced prices due to decreased waste and increased efficiency in the food system.


Apeel’s coating technology offers a innovative and sustainable way to address the challenges of food waste while improving the quality and longevity of fresh produce. With its numerous benefits, Apeel is poised to make a significant impact on the food industry and contribute to a more sustainable and efficient food system.


Apeel’s Impact on Sustainability

Apeel’s breakthrough coating technology has a substantial impact on sustainability, addressing key challenges in the food industry and promoting a more efficient and eco-friendly food system. By reducing waste and preserving the freshness of produce, Apeel contributes to multiple dimensions of sustainability.


1. Reduction of Food Waste: Food waste is a significant contributor to environmental degradation, resource depletion, and greenhouse gas emissions. Apeel’s coating plays a crucial role in reducing food waste by extending the shelf life of fruits and vegetables. With longer-lasting produce, there is a reduction in the amount of food that goes to waste, minimizing the environmental impact associated with wasted resources and reducing the need for additional food production to meet demand.


2. Preservation of Resources: The resources invested in growing, harvesting, transporting, and processing fruits and vegetables are optimized through Apeel’s coating technology. With extended shelf life and reduced spoilage, fewer resources are wasted, including water, energy, and labor. By preserving these resources, Apeel helps to minimize the environmental footprint of the food supply chain and promote an efficient use of limited resources.


3. Reduced Dependency on Chemical Preservatives: Apeel’s coating offers a natural, plant-derived alternative to chemical preservatives. Traditional methods of preserving produce often rely on synthetic chemicals that can have negative environmental impacts. By eliminating the need for these chemical additives, Apeel reduces the overall chemical load on the environment, making the food system more sustainable and promoting consumer confidence in the safety and quality of the produce they consume.


4. Sustainable Packaging: Apeel’s coating can also have positive implications for packaging practices. With the extended shelf life provided by the coating, there is less urgency to individually package fruits and vegetables or use excessive packaging materials to maintain their freshness. This reduction in packaging waste helps to minimize plastic pollution and contributes to a more sustainable approach to food distribution and consumption.


5. Climate Change Mitigation: By reducing food waste, Apeel’s technology indirectly contributes to mitigating climate change. When food ends up in landfills, it decomposes and releases methane, a potent greenhouse gas. By extending the shelf life of produce, Apeel helps to prevent food waste and the associated methane emissions, making a positive impact on the global effort to combat climate change.


6. Transition to Sustainable Agriculture: Apeel’s coatings provide economic incentives for farmers to adopt more sustainable agricultural practices. With longer shelf life, farmers are able to bring their produce to market at a feasible pace, reducing the pressure to pick and sell fruits and vegetables before they become overripe or spoiled. This not only reduces food waste but also promotes a more sustainable approach to farming, where the focus can shift from quantity to quality.


Apeel’s coating technology is a game-changer in promoting sustainability within the food industry. By addressing the root causes of food waste, preserving resources, eliminating the reliance on harmful chemicals, and reducing packaging waste, Apeel is making a significant contribution to creating a more sustainable and resilient food system for future generations.


Collaboration with Farmers and Retailers

Apeel Sciences recognizes the importance of collaboration in transforming the food system. Through partnerships with farmers and retailers, Apeel aims to integrate its innovative coating technology into the existing supply chain, maximizing the reach and impact of its solution.


1. Farmer Partnerships: Apeel works closely with farmers to implement its coating technology at the agricultural level. By collaborating with farmers, Apeel ensures the seamless integration of its coating into the growing, harvesting, and packing processes. This partnership helps to optimize the coating application and ensures its effective use across a diverse range of crops. The collaboration also provides farmers with the tools to reduce food waste, increase profitability, and embrace more sustainable agricultural practices.


2. Supply Chain Integration: Apeel understands the importance of a well-coordinated supply chain to ensure the successful implementation of its coating technology. Through collaboration with retailers and suppliers, Apeel integrates its coating into existing distribution systems, enabling the treated produce to move efficiently through the supply chain. This collaboration ensures that Apeel’s coated produce is seamlessly incorporated into the inventory management systems, minimizing disruption and maximizing the availability of fresh, longer-lasting produce to consumers.


3. Market Expansion: Collaboration with retailers plays a pivotal role in bringing Apeel’s coated produce to market. By partnering with retailers, Apeel gains access to a broad network of grocery stores and other food outlets, expanding the availability of its coated produce and increasing consumer access to longer-lasting fresh fruits and vegetables. Retailer collaborations also provide valuable insights into consumer preferences, enabling Apeel to refine and improve its coating technology to meet market demands.


4. Joint Research and Development: Apeel Sciences actively engages in research and development collaborations with farmers, retailers, and academic institutions. This collaborative approach helps to advance the understanding of post-harvest biology and develop tailored coating solutions for various produce items. By sharing knowledge and expertise, these collaborations accelerate innovation and contribute to the continuous improvement of Apeel’s coating technology.


5. Consumer Education: Collaborations with farmers and retailers also facilitate consumer education efforts. Apeel and its partners work together to inform and educate consumers about the benefits of Apeel’s coating and the importance of reducing food waste. Through various channels, such as packaging labels, promotional materials, and in-store communication, consumers are empowered to make informed choices and actively contribute to sustainable food practices.


Apeel Sciences understands that collaboration with farmers and retailers is vital for the widespread adoption and success of its coating technology. By working in partnership with key stakeholders in the food industry, Apeel can bring about transformative change, reduce food waste, and promote a more sustainable and efficient food system.


Apeel’s Global Expansion

Apeel Sciences has ambitious plans for global expansion, aiming to make its coating technology a staple in the fight against food waste worldwide. Recognizing the universal challenge of food waste, Apeel is actively working to collaborate with partners around the globe and introduce its game-changing solution to new markets.


1. International Partnerships: Apeel is forging partnerships with international farmers, suppliers, and retailers to bring its coating technology to new regions. By collaborating with local stakeholders, Apeel can tailor its coating solution to meet the specific needs and requirements of different crops and markets. These partnerships also facilitate the seamless integration of Apeel’s technology into existing supply chains, ensuring the efficient dissemination of the coating on a global scale.


2. Customized Solutions: Apeel recognizes the unique agricultural landscapes and produce preferences in different regions. To address this, the company is investing in research and development efforts to develop customized coating solutions for various fruits and vegetables around the world. By understanding local crops and partnering with farmers, Apeel ensures that its technology can effectively reduce food waste and preserve freshness across diverse global markets.


3. Legislative and Regulatory Compliance: International expansion requires compliance with various legislative and regulatory frameworks. Apeel is dedicated to working closely with local authorities to ensure adherence to relevant regulations regarding food safety and quality standards. By meeting these requirements, Apeel can swiftly introduce its coating technology to new markets and gain consumer trust in different parts of the world.


4. Knowledge Sharing and Education: Apeel’s global expansion includes an emphasis on knowledge sharing and education. The company actively engages with local communities, farmers, and consumers to promote awareness of food waste and the benefits of its coating technology. By sharing information and conducting education campaigns, Apeel aims to empower individuals around the world to make sustainable choices and actively contribute to reducing food waste.


5. Social and Environmental Impact: Apeel’s global expansion not only addresses the issue of food waste but also has positive social and environmental implications. By reducing food waste and minimizing the resources required for agricultural production, Apeel contributes to global sustainability efforts and supports local economies. The expansion of Apeel’s technology presents an opportunity for job creation, improved livelihoods, and increased access to fresh produce, especially in regions where food waste is a prevalent issue.


Through strategic partnerships, customized solutions, compliance with regulations, knowledge sharing, and a focus on social and environmental impact, Apeel Sciences is well-positioned to expand its coating technology worldwide. By addressing the universal challenge of food waste, Apeel is transforming the global food system, promoting sustainability, and creating a more efficient and resilient future for all.



Apeel Sciences has emerged as a pioneer in the fight against food waste with its innovative coating technology. By harnessing the power of natural plant-derived compounds, Apeel has developed a solution that extends the shelf life of fruits and vegetables, reduces waste, and promotes sustainability in the food system.


The detrimental impact of food waste on the environment, economy, and society cannot be ignored. Apeel’s coating technology addresses this global challenge by creating an edible barrier that slows down the rate of spoilage. This breakthrough solution offers numerous benefits, including a reduction in food waste, extended shelf life, reduced dependency on chemical preservatives, enhanced flavor and quality, and environmental sustainability.


Apeel is committed to collaboration with farmers and retailers, recognizing the importance of integrating its coating technology into the existing supply chain. Through these partnerships, Apeel creates a seamless path for its coated produce, ensuring widespread availability and consumer access to long-lasting and high-quality fruits and vegetables.


With global expansion efforts underway, Apeel is actively working to bring its technology to new markets and collaborate with international stakeholders. By customizing coating solutions, complying with regulations, and sharing knowledge, Apeel is making a significant impact on reducing food waste globally and promoting sustainable practices across diverse agricultural landscapes.


As Apeel Sciences continues to expand its reach, the company’s coating technology offers new possibilities and hope for a more sustainable and efficient food system. By preserving resources, minimizing waste, and empowering consumers with fresh and longer-lasting produce, Apeel transforms the way we view food preservation and waste reduction.


In conclusion, Apeel’s coating technology is a game-changer in the pursuit of a more sustainable future. By revolutionizing the way we handle and consume fresh produce, Apeel is making a significant contribution to reducing food waste and promoting environmental responsibility. Through collaboration, innovation, and a shared commitment to sustainability, Apeel Sciences is bringing us one step closer to a world where fresh food is valued, resources are conserved, and a more resilient food system is realized.