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No Wonder Hoi An Is So Loved – Be My Travel Muse


by Corry Bogan



Welcome to Hoi An, a charming city located on the central coast of Vietnam. With its rich history, vibrant culture, and stunning natural beauty, it’s no wonder that Hoi An has become one of the most loved destinations for travelers from around the world.


Steeped in history, Hoi An was once a bustling trading port during the 15th to 19th centuries. Its strategic location on the banks of the Thu Bon River made it a hub for merchants from China, Japan, and Europe. Today, this UNESCO World Heritage Site still retains its ancient charm, with beautifully preserved architecture, narrow winding streets, and colorful lanterns adorning the buildings.


But Hoi An isn’t just about its history – it’s a city that offers a plethora of cultural highlights. From its vibrant markets to its traditional handicrafts, Hoi An is a sensory delight for those seeking an authentic Asian experience. The city’s bustling markets are an explosion of colors and scents, offering everything from fresh produce to handmade crafts. Exploring the markets is an opportunity to engage with the locals and immerse yourself in the vibrant daily life of Hoi An.


For those seeking tranquility, Hoi An is also home to some of the most beautiful beaches in Vietnam. An Bang Beach and Cua Dai Beach, with their golden sands and clear blue waters, provide the perfect escape from the bustling streets of the ancient town. Whether you want to relax on the beach, go for a swim, or try your hand at water sports, Hoi An’s beaches offer something for everyone.


And of course, no visit to Hoi An would be complete without indulging in its culinary delights. The city is renowned for its mouthwatering street food, with dishes like cao lau (a savory noodle dish), banh mi (Vietnamese baguette sandwiches), and bahn xeo (Vietnamese pancakes) tantalizing the taste buds of visitors. Don’t miss the chance to take a cooking class and learn the secrets of Vietnamese cuisine from expert chefs.


But Hoi An isn’t just about the present – it also celebrates its rich cultural heritage through various festivals and events. The Lantern Festival, held every month on the 14th day of the lunar calendar, is a sight to behold, with the ancient town illuminated by thousands of colorful lanterns. The Mid-Autumn Festival and the Lunar New Year are also celebrated with great enthusiasm, showcasing the city’s vibrant traditions and customs.


For those looking to venture beyond the ancient town, Hoi An serves as a perfect base for exploring the surrounding countryside. From cycling through lush rice fields to visiting traditional fishing villages and exploring the nearby Marble Mountains, there’s no shortage of day trips to embark on.


So, whether you’re a history buff, a food lover, a beach enthusiast, or simply someone seeking a truly immersive cultural experience, Hoi An has something for everyone. Pack your bags and get ready to be enchanted by the captivating beauty and charm of this beloved Vietnamese gem.


History of Hoi An

Hoi An is steeped in a rich and fascinating history that dates back over 2,000 years. The city flourished as a prominent trading port during the 15th to 19th centuries, attracting merchants from all corners of the world.


Originally known as Fai-Fo or Faifo, Hoi An was a vital trading hub along the Silk Road of the Sea. Its strategic location on the Thu Bon River, which provided easy access to the East Sea, made it an ideal stop for ships carrying silk, spices, porcelain, and other valuable goods.


During its heyday, Hoi An was a melting pot of cultures, with Chinese, Japanese, Dutch, Indian, and Arab traders all leaving their mark on the city. These traders settled in Hoi An, bringing with them their customs, architectural styles, and religions, which can still be seen today through the city’s diverse mix of temples, pagodas, and merchant houses.


One of the most significant influences on Hoi An’s history came from the Chinese trading community. The Chinese Assembly Halls, known as “Hoi Quan” in Vietnamese, were established as meeting places for merchants from the same hometown to conduct business and to worship their ancestors. These beautifully adorned halls, such as the Fujian Assembly Hall and the Cantonese Assembly Hall, showcase the intricate design and craftsmanship of Chinese architecture.


Hoi An’s prosperity continued until the late 19th century when the Thu Bon River began to silt up, making it more difficult for ships to access the city. The trading port gradually declined, and Hoi An’s importance waned as nearby Da Nang took over as the region’s primary port.


However, this decline turned out to be a blessing in disguise. With Hoi An’s economy stagnating, the ancient town’s unique architecture and cultural heritage were largely preserved. In 1999, Hoi An was recognized as a UNESCO World Heritage Site, ensuring the protection and conservation of its rich historical legacy.


Today, Hoi An’s historic quarter is a captivating open-air museum. The buildings reflect a harmonious blend of architectural styles, showcasing influences from the Vietnamese, Chinese, Japanese, and European merchants who once traded in Hoi An. Walking through the ancient town feels like stepping back in time, with its narrow streets, well-preserved shopfronts, and iconic Japanese Covered Bridge, which has become an emblematic symbol of Hoi An.


Uncover the history of Hoi An by exploring the ancient town’s architectural treasures, venturing into the hidden corners of its winding streets, and immersing yourself in the stories and legends passed down through generations. It’s a journey that will transport you back in time and allow you to appreciate the significance of this UNESCO-listed gem.


Cultural Highlights in Hoi An

Hoi An is a city that is not only rich in history but also bursting with vibrant cultural highlights. From its colorful markets to its traditional handicrafts, the city immerses visitors in a world of artistic expression and age-old traditions.


One of the most iconic cultural symbols of Hoi An is the traditional lantern. These eye-catching lanterns adorn the streets, homes, and businesses of the ancient town, adding a magical atmosphere to the city’s evening ambience. The Lantern Festival, held on the 14th day of each lunar month, is a celebration where the entire town is illuminated by thousands of colorful lanterns. It’s a spectacle that shouldn’t be missed.


Hoi An is also home to numerous temples, pagodas, and assembly halls that reflect the city’s multicultural past. One of the most famous is the Ong Pagoda, dedicated to the Chinese general Quan Cong. The ornate statues, intricate carvings, and serene atmosphere make it a must-visit attraction for cultural enthusiasts.


Another cultural highlight in Hoi An is the Japanese Covered Bridge, a unique architectural marvel that dates back to the 17th century. This iconic bridge connects the Japanese and Chinese quarters of the city and is adorned with intricate carvings and statues. It’s not only a symbol of Hoi An but also a testament to the city’s cosmopolitan history.


For a deeper understanding of Hoi An’s cultural heritage, a visit to the Hoi An Museum of History and Culture is highly recommended. Here, you can discover artifacts and exhibits that showcase the city’s history, from its trading past to its traditional customs and festivals.


The city’s cultural experience is further enhanced by its bustling markets. The Central Market is a vibrant hub where locals and visitors gather to purchase fresh produce, spices, souvenirs, and traditional crafts. The nearby Night Market is another popular spot, where you can browse a wide variety of handicrafts, clothing, and local delicacies under the glow of colorful lanterns.


Traditional handicrafts play a significant role in Hoi An’s cultural scene. The city is renowned for its skilled artisans who produce intricate embroidery, silk lanterns, ceramic pottery, and woodcarvings. Visiting the workshops and watching these artisans at work is a fascinating experience, offering a glimpse into the craftsmanship and skill that has been passed down through generations.


Immerse yourself in Hoi An’s cultural highlights by participating in a traditional Vietnamese cooking class. Learn the secrets of creating delicious Vietnamese dishes using fresh ingredients from the local market. Not only will you get to taste the flavors of Hoi An, but you’ll also gain insights into the culinary traditions that have shaped the city’s cuisine.


From lantern-lit streets to ancient temples and traditional crafts, Hoi An imbues its visitors with a sense of cultural richness and an appreciation for the unique traditions that have shaped the city throughout history. Explore, experience, and embrace the vibrant cultural highlights that make Hoi An a truly remarkable destination.


Exploring the Ancient Town

One of the main highlights of visiting Hoi An is exploring its ancient town, a UNESCO World Heritage site known for its beautifully preserved architecture and charming atmosphere. The ancient town is a maze of narrow winding streets, dotted with old merchant houses, temples, and vibrant markets.


Start your exploration at the iconic Japanese Covered Bridge, which serves as both a symbolic and functional landmark of Hoi An. This picturesque bridge dates back to the 17th century and showcases a fusion of Japanese and Vietnamese architectural styles. Cross the bridge and enter the Japanese quarter, where you’ll find atmospheric streets lined with historical buildings.


As you wander through the ancient town, take the time to admire the architectural marvels that have stood the test of time. The Tan Ky House is a prime example, showcasing an exquisite blend of Vietnamese, Japanese, and Chinese architectural influences. The elaborate carvings, beautiful wooden beams, and antique furniture provide a glimpse into the opulent lifestyles of Hoi An’s wealthy merchants.


Step inside the Fujian Assembly Hall, another architectural gem that reflects the cultural diversity of Hoi An. This stunning temple was built by the Fujianese community and is dedicated to the sea goddess Thien Hau. Admire the intricate statues, colorful mosaics, and stunning courtyard gardens as you learn about the local beliefs and customs.


A visit to Hoi An’s ancient town is incomplete without exploring its vibrant markets. The Central Market is a bustling hub where locals gather to buy and sell a variety of goods, from fresh produce to traditional handicrafts. Experience the sights, sounds, and aromas as you navigate through stalls filled with colorful fruits, aromatic spices, and handmade souvenirs.


Indulge your taste buds at the food stalls and street vendors that line the streets of the ancient town. From savory banh mi sandwiches to flavorful cao lau noodles and crispy bahn xeo pancakes, Hoi An’s street food scene is a paradise for food lovers. The abundance of fresh seafood and local ingredients ensures that every bite is a burst of flavor.


To truly immerse yourself in the ancient town’s atmosphere, consider visiting in the evening when the streets are illuminated by the soft glow of lanterns. Take a leisurely stroll along the Thu Bon River and watch as the lantern-lit boats float by, creating a magical ambiance. For a more interactive experience, join a lantern-making workshop and try your hand at creating your own traditional lantern to take home as a unique souvenir.


Whether you’re exploring the historical sites, wandering through the markets, or simply soaking in the charming atmosphere, exploring Hoi An’s ancient town is a delightful journey into the city’s rich cultural heritage. Lose yourself in its enchanting streets, discover hidden gems around every corner, and let the ancient town transport you to a bygone era.


Hoi An’s Culinary Delights

Hoi An is not only a feast for the eyes but also a feast for the taste buds. The city is renowned for its vibrant culinary scene, offering a diverse array of flavors and culinary traditions that reflect its multicultural heritage.


Start your gastronomic adventure in Hoi An with a visit to the bustling Central Market. Here, you can immerse yourself in the sights and sounds of local vendors selling a variety of fresh produce, herbs, spices, and seafood. Explore the market’s alleyways and indulge in a wide range of street food delicacies, from the famous banh mi sandwiches to the delectable Cao Lau noodles.


Cao Lau is a signature dish of Hoi An, made with thick rice noodles, tender slices of pork, fresh herbs, and crispy rice crackers. What sets Cao Lau apart is its unique flavor, which can only be achieved by using water from the ancient Ba Le well, combined with local ingredients and traditional cooking techniques. This delightful combination creates a dish that is both hearty and flavorsome.


No culinary journey in Hoi An would be complete without trying the local specialty, White Rose dumplings. These delicate, translucent dumplings are made by skilled local artisans who meticulously shape the rice paper to resemble a white rose. Filled with a mixture of seasoned minced shrimp or pork and topped with crispy fried shallots, White Rose dumplings are a sensory delight.


For seafood lovers, Hoi An is a paradise. The city’s proximity to the ocean ensures an abundant supply of fresh seafood, which is showcased in a variety of dishes. From grilled prawns and fish to steamed clams and rich seafood curries, the seafood in Hoi An is a must-try for any food enthusiast.


Another culinary experience not to be missed in Hoi An is taking a cooking class. Learn the secrets of Vietnamese cuisine from expert chefs and discover the balance of flavors that make Vietnamese food so unique. Visit a local herb garden to pick fresh ingredients and then prepare a traditional meal while learning about the cultural significance and techniques behind each dish.


If you’re looking for a sweet treat, don’t miss out on Hoi An’s famous dessert – Banh Vac. These delicate, translucent dumplings are filled with a sweet mixture of mung bean paste and then topped with grated coconut. The combination of the chewy texture and the sweetness of the filling is simply irresistible.


To wash down all the delicious flavors, indulge in a cup of traditional Vietnamese coffee. Whether enjoyed hot or over ice, Vietnamese coffee is known for its strong flavor and smooth texture. Sit in a local café and savor the experience of watching the world go by while sipping on this aromatic beverage.


Hoi An’s culinary delights are a testament to the city’s rich culinary heritage. From street food stalls to local restaurants, you’ll find a wide range of flavors and dishes that will tantalize your taste buds and leave you craving for more. So, prepare your appetite and embark on a culinary adventure through Hoi An’s diverse and mouthwatering food scene.


The Tranquil Beaches of Hoi An

While Hoi An is famous for its ancient town and rich cultural heritage, it is also blessed with some of the most stunning and tranquil beaches in Vietnam. Just a short distance from the bustling streets of the city, these pristine stretches of sand offer the perfect escape for relaxation and rejuvenation.


An Bang Beach is one of the most popular beach destinations in Hoi An, known for its soft golden sand and clear blue waters. This idyllic beach is lined with charming beachside cafes, where you can unwind with a refreshing drink while enjoying the breathtaking views of the sea. An Bang Beach is also home to a vibrant beach club scene, with lively bars and restaurants offering a variety of cuisines and live music performances.


Cua Dai Beach is another beautiful coastal retreat near Hoi An. With its long sandy shores and gentle waves, it’s an ideal spot for sunbathing, swimming, or taking a leisurely stroll along the shoreline. Cua Dai Beach is known for its calm and tranquil atmosphere, making it a top choice for those seeking serenity and a break from the city’s hustle and bustle.


For a more secluded beach experience, venture a bit further to Hidden Beach (also known as Bai But). Surrounded by lush greenery and natural beauty, this hidden gem offers an intimate and peaceful setting. Lounge on the beach, soak up the sun, and take a dip in the crystal-clear waters, undisturbed by crowds or commercial activities.


Adventure seekers will also find plenty of opportunities for water sports and activities at Hoi An’s beaches. Try your hand at surfing, paddleboarding, or kayaking, and explore the scenic coastline from a different perspective. Hoi An is also a popular destination for scuba diving and snorkeling, where you can discover the vibrant underwater world teeming with colorful marine life.


When the sun begins to set, Hoi An’s beaches transform into enchanting landscapes. The golden hues of the sky reflect on the water, creating a picturesque backdrop for romantic walks along the shore. Join a beachside bonfire or release a sky lantern into the night sky, adding a touch of magic and creating unforgettable memories.


Whether you’re seeking relaxation, water sports, or a romantic sunset stroll, Hoi An’s tranquil beaches offer something for everyone. Escape the city’s hustle and embrace the serenity of these stunning coastal retreats, where time seems to stand still and worries dissipate with the sea breeze.


Traditional Handicrafts and Shopping

Hoi An is not only known for its rich history and natural beauty but also for its exquisite craftsmanship and vibrant shopping scene. The ancient town is a treasure trove of traditional handicrafts, offering visitors a unique opportunity to witness artisans at work and take home one-of-a-kind souvenirs.


One of Hoi An’s most famous and treasured handicrafts is its silk production. The city has been renowned for its silk for centuries, and you’ll find numerous silk shops and tailors offering a wide range of silk garments and accessories. From elegant ao dai (traditional Vietnamese dresses) to intricate handmade scarves and ties, Hoi An is the perfect place to indulge in silk shopping.


Hoi An is also renowned for its skilled artisans who specialize in woodworking. Traditional woodcarving is a centuries-old craft that has been passed down through generations. Admire the intricate carvings on temple doors, furniture, and decorative items throughout the ancient town. Wooden masks, figurines, and lanterns are popular souvenirs, showcasing the talent and artistry of Hoi An’s wood craftsmen.


Another traditional craft that Hoi An is famous for is its lantern-making. The narrow streets of the ancient town are adorned with colorful lanterns, adding a magical ambiance to the evenings. Lantern-making workshops are a popular activity for visitors, where you can learn the art of lantern crafting and create your own beautiful lantern to take home as a unique memento.


For those interested in pottery and ceramics, Hoi An has a long history of producing high-quality clayware. Visit the pottery villages on the outskirts of the city and witness the skilled potters shaping clay into stunning vases, bowls, and other ceramic pieces. You can even try your hand at pottery-making and create your own masterpiece under the guidance of experienced artisans.


Hoi An is also a haven for art enthusiasts, with numerous galleries showcasing local and contemporary Vietnamese art. From traditional paintings and lacquerware to modern installations, you can explore a diverse range of artistic expressions in Hoi An. You might even have the chance to meet and engage with local artists, gaining insights into their creative process.


When it comes to shopping for souvenirs and handicrafts, Hoi An’s markets are a must-visit. The Central Market and Night Market offer a wide range of handmade crafts, clothing, accessories, and local specialties. From hand-embroidered textiles and bamboo products to delicious spices and tea, you’ll find plenty of unique treasures to bring back as reminders of your time in Hoi An.


While shopping in Hoi An, it’s important to practice the art of bargaining. Bargaining is a common practice in Vietnamese markets, and you can often negotiate a better price for the items you desire. Just remember to be respectful and enjoy the lively interaction with the sellers.


Hoi An is a shopper’s paradise, offering a glimpse into the city’s rich craftsmanship and traditional arts. From silk garments to wooden handicrafts and lanterns, the ancient town’s shopping scene will leave you spoilt for choice. So, indulge in a shopping spree and bring home a piece of Hoi An’s cultural heritage.


Festivals and Events in Hoi An

Hoi An is a city that knows how to celebrate and embrace its rich cultural traditions. Throughout the year, the ancient town comes alive with a vibrant calendar of festivals and events, captivating locals and visitors alike with its colorful processions, traditional performances, and joyful festivities.


One of the most iconic and beloved events in Hoi An is the Lantern Festival, also known as the Full Moon Festival. This monthly celebration takes place on the 14th day of the lunar calendar when the ancient town is adorned with thousands of vibrant lanterns. As dusk falls, the streets are closed to traffic, and the city is bathed in a soft, magical glow. Locals and tourists gather to release colorful lanterns into the river, creating a truly enchanting spectacle.


During the Lantern Festival, the ancient town is adorned with even more lanterns than usual, and the streets come alive with cultural performances, traditional music, and dance. Visitors can witness captivating dragon dances, enjoy street food delicacies, and immerse themselves in the festive atmosphere.


Another significant event in Hoi An is the Mid-Autumn Festival, also known as the Children’s Festival. This celebration takes place on the 15th day of the eighth lunar month and is dedicated to children. During this festival, the streets of Hoi An are filled with vibrant lanterns, dragon dances, and processions. Children carry brightly lit lanterns and enjoy the traditional mooncakes, a sweet pastry that symbolizes unity and togetherness.


Hoi An also celebrates various traditional Vietnamese holidays, including Tet, the Lunar New Year. During Tet, the ancient town is adorned with festive decorations, and locals gather to pay respects to their ancestors at the colorful altars found throughout the city. Dragon dances, music performances, and fireworks add to the joyful atmosphere of this important cultural celebration.


In addition to these recurring festivals, Hoi An also hosts special events and cultural performances throughout the year. The Hoi An International Food Festival brings together renowned chefs from around the world to showcase their culinary skills and offer a diverse range of flavors. This festival celebrates Hoi An’s vibrant food scene and highlights the city’s unique culinary heritage.


The Hoi An International Marathon is another popular event that attracts runners from all over the world. Participants get the chance to race through the ancient town and surrounding countryside, taking in the stunning scenery and experiencing the charm of Hoi An as they go.


Immerse yourself in the festive spirit and embrace the cultural traditions of Hoi An by planning your visit to coincide with one of its memorable festivals or events. Whether it’s the magical Lantern Festival, the joyous Mid-Autumn Festival, or any other celebration, you’ll find yourself captivated by the vibrant atmosphere and immersed in the rich cultural heritage of this remarkable city.


Surrounding Day Trips from Hoi An

While Hoi An itself offers a myriad of attractions and experiences, the surrounding area is also brimming with natural beauty, historical sites, and cultural gems. Embarking on day trips from Hoi An is a fantastic way to explore the diverse wonders that Central Vietnam has to offer.


Just a short distance from Hoi An is the ancient capital of Hue, a UNESCO World Heritage site and home to a wealth of historical and cultural treasures. Explore the Imperial City, a fortified complex with ornate palaces, temples, and gardens that once served as the residence of the Nguyen Dynasty emperors. Visit the iconic Thien Mu Pagoda, a seven-story pagoda overlooking the Perfume River, and admire its stunning architecture and serene surroundings.


A day trip to the My Son Sanctuary is like stepping back in time to the ancient Champa civilization. This UNESCO World Heritage site boasts a collection of Hindu temple ruins dating back to the 4th century. Marvel at the intricate carvings and learn about the fascinating history and religious significance of this once-thriving kingdom.


If you’re seeking natural beauty, consider visiting the Marble Mountains, a cluster of limestone hills just outside of Da Nang. Explore the caves, climb to the mountain’s summit for panoramic views, and admire the intricate Buddhist shrines nestled among the cliffs. Don’t miss the chance to visit Non Nuoc Village at the foot of the mountains, where you can learn about the traditional art of marble sculpting.


Venture further afield to discover the stunning landscapes of the Ba Na Hills. Take a cable car ride up to this mountain resort, where you can wander through beautiful gardens, visit the famous Golden Bridge held up by giant hands, and enjoy breathtaking views of the surrounding lush hills and valleys.


If you’re a fan of Vietnamese food, a day trip to Da Nang should definitely be on your itinerary. Known as the culinary capital of Central Vietnam, Da Nang offers a wide range of local delicacies, from seafood delights to delicious street food. Visit the famous seafood restaurants along My Khe Beach or explore the vibrant food markets in the city to satisfy your taste buds.


For nature enthusiasts, a visit to the Cham Islands is a must. Just a short boat ride from Hoi An, these picturesque islands offer pristine beaches, vibrant coral reefs, and lush hiking trails. Take a snorkeling or diving trip to explore the colorful underwater world or simply unwind on the sandy shores and soak up the tranquility.


Embarking on day trips from Hoi An allows you to broaden your exploration and experience the incredible diversity that Central Vietnam has to offer. Whether you’re seeking historical landmarks, natural wonders, or culinary delights, these surrounding destinations are sure to captivate your senses and enhance your overall experience of this beautiful region.



Hoi An, with its rich history, vibrant culture, and breathtaking beauty, is undeniably a destination that captivates the hearts of travelers from around the world. Whether you’re strolling through the ancient town’s narrow streets, indulging in its savory street food, relaxing on its tranquil beaches, or immersing yourself in its traditional handicrafts, Hoi An offers a truly immersive and unforgettable experience.


The city’s ancient town, a UNESCO World Heritage site, is a living museum of architectural wonders, where stunning buildings reflect a harmonious blend of Asian and European influences. The vibrant markets, with their colorful displays and bustling atmosphere, invite you to explore and engage with the local traditions and flavors.


But Hoi An is not just a place frozen in time. The city embraces its traditions through its lively festivals and events, such as the enchanting Lantern Festival and the joyous Mid-Autumn Festival. These celebrations showcase the city’s rich cultural heritage and create an atmosphere of warmth and togetherness.


And let’s not forget about Hoi An’s natural beauty. Its tranquil beaches, like An Bang and Cua Dai, offer a haven of relaxation and serenity, while nearby attractions such as Hue and the My Son Sanctuary provide opportunities to delve into the region’s rich history.


Whether you’re exploring the ancient town, savoring the tantalizing flavors of its street food, shopping for traditional handicrafts, or embarking on day trips to nearby destinations, Hoi An offers an adventure that satisfies all senses.


So pack your bags, bring your curiosity, and prepare to be enchanted by the captivating allure of Hoi An. Immerse yourself in its history, its culture, its lively festivals, and its natural wonders. Let the charm and warmth of this beloved Vietnamese gem leave an indelible mark on your travel memories.


Hoi An, truly, is a destination that celebrates the past while embracing the present, ensuring an experience that will linger in your heart long after you leave its enchanting shores.