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Why Does Samsonite Make Their Bags Bigger


Modified: December 28, 2023

by Guglielma Markowitz



Samsonite is a renowned brand in the travel industry known for its high-quality luggage and travel accessories. Over the years, Samsonite has built a reputation for creating durable, stylish, and functional bags that cater to the needs of modern travelers.


One noticeable trend in recent years is the increasing size of Samsonite bags. Many travelers wonder why Samsonite has been making their bags bigger. The answer lies in the evolving needs and preferences of customers, as well as the advancements in design and engineering.


In this article, we will delve into the reasons behind Samsonite’s decision to increase the size of their bags. We will explore the demands of today’s travelers, the benefits of larger bags, the design and engineering considerations, Samsonite’s strategy, and the industry trends and competition.


With a comprehensive understanding of these factors, we can gain insights into Samsonite’s approach to meeting the changing needs of travelers and the broader trends in the travel essentials and accessories market.


The Evolution of Samsonite Bags

Samsonite has been a pioneer in the luggage industry for decades, consistently adapting their products to meet the evolving needs of travelers. The brand has been at the forefront of innovations in materials, design, and functionality.


In the early years, Samsonite focused on creating lightweight and durable bags to cater to the needs of frequent travelers. These bags were designed to withstand the rigors of travel while providing ample space for essentials. However, as the travel landscape has changed, so too have the demands of travelers.


With the rise of budget airlines and stricter luggage regulations, travelers now seek luggage options that maximize their packing capacity while still complying with size and weight restrictions. This shift in consumer behavior has prompted Samsonite to reevaluate their bag designs and introduce larger sizes.


The trend towards larger bags can also be attributed to the fact that many travelers are opting for longer trips or multiple destinations, necessitating more clothing and personal items. Additionally, travelers now want the convenience of having everything they need in one bag, eliminating the need for additional carry-ons or checked luggage.


Samsonite has recognized these changing needs and has responded by offering a range of larger bag options. These bags not only provide increased packing space, but they also incorporate features such as expandable compartments and organizational pockets to enhance functionality.


Moreover, as travelers increasingly rely on technology during their journeys, Samsonite has adapted their designs to accommodate laptops, tablets, and other electronic devices. These larger bags often include dedicated compartments and padded sleeves to securely store and protect electronic gadgets.


Overall, the evolution of Samsonite bags showcases the brand’s commitment to remaining relevant and responsive to the needs of modern travelers. By creating larger bags with enhanced functionality, Samsonite aims to make travel easier and more convenient for their customers.


Customer Demand for Bigger Bags

In recent years, there has been a noticeable increase in customer demand for larger bags in the travel essentials and accessories market. This shift in consumer behavior can be attributed to several factors.


First and foremost, travelers today are looking for practicality and convenience. They want a bag that can accommodate all their travel essentials in one place without the need for additional bags or luggage. Larger bags provide the flexibility to pack more items, including clothing, shoes, toiletries, and personal belongings, ensuring that travelers have everything they need while on the go.


Furthermore, travelers are often seeking to optimize their packing space to avoid the hassle and cost of checking in multiple bags. With airlines imposing stricter weight and size restrictions, having a larger bag allows travelers to make the most of their allocated baggage allowance, saving them money and time at the airport.


Another driving factor behind the demand for bigger bags is the rising popularity of long-haul travel and extended trips. Travelers are increasingly embarking on journeys that span multiple destinations, requiring them to pack for various climates and activities. With larger bags, travelers can pack a greater variety of clothing options and travel gear to suit their diverse itinerary.


Besides, the growing trend of remote working and digital nomadism has also contributed to the demand for larger bags. Professionals who need to work while traveling often carry laptops, tablets, and other work essentials. A bigger bag with dedicated compartments and padding provides the necessary space and protection for these devices.


Not to mention, families traveling with children also benefit from larger bags as they need to pack extra items such as diapers, formula, toys, and clothes for their little ones. Having a spacious bag ensures that all the necessary items can be easily organized and accessed during the journey.


Overall, customer demand for bigger bags is driven by the desire for convenience, practicality, and the need to meet the demands of diverse travel scenarios. Travelers want a bag that not only accommodates their belongings but also offers functionality, durability, and ease of use. In response to this demand, Samsonite and other brands in the market are expanding their product lines to include larger bag options.


Benefits of Larger Bags

Larger bags offer several benefits that make them popular among travelers. These benefits not only enhance the packing experience but also contribute to a smoother and more organized journey. Here are some key advantages of using larger bags:

  1. Ample Packing Space: One of the most obvious benefits of larger bags is the increased packing capacity. Travelers can fit more clothing, shoes, and personal items, allowing them to be prepared for various weather conditions and activities during their trip. Additionally, larger bags often come with expandable compartments, providing even more space when needed.

  2. Consolidation of Belongings: With a larger bag, travelers can consolidate all their essentials into one primary bag. This eliminates the need for additional carry-ons or checked luggage, reducing the hassle and cost associated with managing multiple bags. It also ensures that all belongings are easily accessible and located in one place, making it easier to find and organize items during the journey.

  3. Compliance with Size and Weight Restrictions: Many airlines have specific size and weight restrictions for carry-on and checked luggage. By using a larger bag, travelers can maximize their packing space while staying within the airlines’ guidelines. This helps avoid the inconvenience and additional fees associated with oversized or overweight luggage.

  4. Organizational Features: Larger bags often come with multiple compartments, pockets, and dividers, allowing for better organization and separation of belongings. This makes it easier to find specific items, such as passports, electronics, or toiletries, without rummaging through a cluttered bag. Some larger bags even have specialized pockets or sleeves for laptops, tablets, and other electronic devices, ensuring they are securely stored and protected during travel.

  5. Durability and Stability: As bags increase in size, manufacturers often enhance their structural design and reinforce key stress points. This results in increased durability and stability, ensuring that the bag can withstand the demands of travel, such as being tossed onto conveyor belts or loaded into overhead compartments. A larger bag with sturdy construction provides peace of mind, knowing that belongings are well-protected.

  6. Versatility: Larger bags are not limited to just air travel; they are also beneficial for road trips, train journeys, and other modes of transportation. Their spaciousness allows for easy organization and access to items during the trip, regardless of the mode of travel. Additionally, larger bags can serve as versatile storage solutions even when not traveling, making them useful for storing seasonal clothing, sports gear, or household items.

In summary, larger bags offer ample packing space, consolidation of belongings, compliance with size and weight restrictions, organizational features, durability, stability, and versatility. These benefits contribute to a more efficient and enjoyable travel experience, making larger bags a preferred choice for many travelers.


Design and Engineering Considerations

When it comes to creating larger bags, Samsonite understands the importance of incorporating design and engineering elements to ensure functionality, durability, and user convenience. Here are some key design and engineering considerations that come into play when designing larger bags:

  1. Material Selection: The choice of materials is crucial in ensuring that larger bags are lightweight yet durable. Samsonite often uses strong and lightweight materials such as polycarbonate, nylon, or ballistic nylon, which can withstand the rigors of travel while keeping the overall weight of the bag manageable.

  2. Structural Integrity: As the size of a bag increases, it becomes essential to reinforce its structure to maintain stability and prevent sagging. Samsonite employs various techniques, such as reinforced frames, robust zippers, and sturdy handles, to ensure that the bag retains its shape and integrity even when fully packed.

  3. Ergonomic Design: Larger bags are designed with ergonomics in mind to provide optimal comfort and ease of use. This includes features such as padded handles, adjustable straps, and smooth-rolling wheels. These design elements help distribute the weight of the bag evenly and allow for effortless maneuverability, whether pulling the bag behind or carrying it by hand.

  4. Organization and Accessibility: A key consideration in the design of larger bags is maximizing organization and accessibility. Samsonite incorporates multiple compartments, pockets, and dividers to facilitate easy organization of belongings. Furthermore, well-placed external pockets and quick-access compartments enable travelers to retrieve frequently used items without the hassle of rummaging through the entire bag.

  5. Expandability: Many larger bags come with expandable compartments that provide flexibility in packing. This feature allows travelers to adjust the size of the bag based on their needs, accommodating additional items or compressing the bag when packing lighter. Expandability ensures that the bag remains versatile for different travel scenarios.

  6. Security Features: Larger bags often incorporate security features to protect the contents. These may include integrated TSA-approved locks, anti-theft zippers, or hidden pockets for valuables. Such features provide peace of mind for travelers, knowing that their belongings are secure during transit.

By taking into account these design and engineering considerations, Samsonite ensures that their larger bags not only offer increased packing space but also provide durability, ease of use, and enhanced functionality. The thoughtful construction of these bags enhances the overall travel experience, making it more convenient and enjoyable for users.


Samsonite’s Strategy for Bigger Bags

Samsonite’s strategy for incorporating bigger bags into their product lineup is rooted in understanding and addressing the evolving needs and preferences of customers. By offering larger bags, Samsonite aims to provide travelers with versatile and convenient luggage options that cater to their diverse travel requirements. Here are some key aspects of Samsonite’s strategy for bigger bags:

  1. Market Research and Customer Insights: Samsonite invests in extensive market research and gathers insights from their customers to identify trends and understand the changing demands in the travel essentials and accessories market. Through surveys, focus groups, and feedback channels, the company gathers valuable information about customer preferences, travel behaviors, and the need for larger bags.

  2. Product Development and Innovation: Based on the insights gathered, Samsonite focuses on developing and innovating their product line to include larger bags that meet the specific requirements of travelers. The company’s design and engineering teams work collaboratively to create bags that maximize packing space while maintaining durability, functionality, and aesthetics.

  3. Flexibility in Bag Sizes: Samsonite recognizes that different travelers have different needs, so they offer a range of bag sizes within their larger bag category. This allows travelers to choose the size that best suits their packing requirements, whether it’s for a weekend getaway or an extended trip.

  4. Integration of Smart Features: Samsonite understands the importance of integrating smart features into their larger bags to cater to the modern traveler. This may include features like built-in USB ports for charging devices on the go, RFID-blocking pockets for enhanced security, or GPS tracking technology to locate lost or misplaced bags.

  5. Design Versatility: Samsonite ensures that their larger bags are not only functional but also visually appealing. The company offers a variety of styles, colors, and patterns to cater to different customer preferences. Whether travelers prefer a sleek and professional look or a bold and vibrant design, Samsonite strives to offer options that suit various style preferences.

  6. Collaboration with Travel Influencers: To create awareness and generate excitement about their larger bags, Samsonite collaborates with travel influencers and influencers who have a strong presence in the travel industry. These collaborations help showcase the features and benefits of the bags to a wide audience, while also gaining valuable feedback and insights from seasoned travelers.

Through their strategic approach, Samsonite aims to establish itself as a leader in providing larger bags that meet the evolving needs and preferences of modern travelers. By continuously innovating and understanding the market, Samsonite strives to offer high-quality, durable, and stylish bags that make travel more convenient and enjoyable for their customers.


Industry Trends and Competition

The travel essentials and accessories industry is a highly competitive market, driven by evolving consumer preferences and emerging trends. Understanding industry trends and the competitive landscape is crucial for Samsonite to stay ahead and meet the demands of their target market.


One significant trend in the industry is the increasing preference for larger bags. Travelers are seeking bags that offer more packing space, versatility, and convenience. As a response, Samsonite and other leading brands have expanded their product lines to include larger bag options that cater to this growing demand.


Another trend is the rise of sustainable and eco-friendly materials. More and more travelers are becoming conscious of their environmental footprint and prefer luggage made from recycled or sustainable materials. Brands that incorporate environmentally friendly practices and materials into their products are gaining popularity among eco-conscious consumers.


Additionally, advancements in technology have impacted the industry. Smart features such as GPS tracking, integrated charging capabilities, and digital connectivity have become desirable attributes in travel bags. Travelers now seek bags that can seamlessly integrate with their tech-savvy lifestyles, enhancing convenience and connectivity during their journeys.


Travelers’ preferences have also shifted towards multifunctional bags that can serve multiple purposes. Bags with modular compartments, convertible designs, and detachable components allow travelers to adapt their luggage to various travel scenarios. This flexibility allows for easier organization and customization to suit specific travel needs.


As for competition, Samsonite faces challenges from both traditional luggage brands and newer market entrants. Established brands such as Tumi, Rimowa, and Delsey continue to innovate and offer their own range of larger bags to cater to customer demands. These brands have a loyal customer base and often emphasize their unique design aesthetics and functional features.


Moreover, the market has seen the emergence of direct-to-consumer brands and niche players. These brands leverage online platforms and social media marketing to reach their target audience and offer personalized experiences. They often focus on specific segments, such as luxury travelers, adventure enthusiasts, or digital nomads, and tailor their products to the unique needs of these travelers.


To stay competitive, Samsonite leverages its brand reputation, extensive distribution networks, and R&D capabilities. The company continues to invest in research and development to incorporate the latest technology, materials, and design concepts into their larger bags. By understanding industry trends and adapting to customer preferences, Samsonite aims to carve out a strong position in the market and maintain their competitive edge.



The decision by Samsonite to make their bags bigger is a response to the evolving needs and preferences of modern travelers. As customer demand for larger bags has increased, Samsonite has recognized the opportunity to provide versatile and functional luggage options that cater to these requirements.


Larger bags offer several benefits, including ample packing space, consolidation of belongings, compliance with size and weight restrictions, organizational features, durability, stability, and versatility. These advantages contribute to a more efficient and enjoyable travel experience, which is highly valued by today’s travelers.


Samsonite’s strategy for bigger bags is rooted in market research, customer insights, product development, and innovation. The company understands the importance of incorporating design and engineering considerations to ensure functionality, durability, and user convenience. By offering a range of bag sizes, integrating smart features, and collaborating with travel influencers, Samsonite aims to meet the diverse needs and style preferences of travelers.


Furthermore, industry trends such as the preference for larger bags, the demand for sustainability, the integration of smart features, and the desire for multifunctional designs have influenced the market. Samsonite faces competition from both traditional luggage brands and emerging players who cater to niche segments and leverage digital platforms for marketing.


In conclusion, Samsonite’s decision to make their bags bigger aligns with the changing demands of travelers and the industry trends. By understanding customer needs, incorporating innovative features, and keeping up with competition, Samsonite aims to offer high-quality, durable, and stylish bags that enhance the travel experience. Whether it’s for a short weekend getaway or an extended vacation, Samsonite’s larger bags provide travelers with the versatility and convenience they seek in their travel essentials and accessories.