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What Does RIMOWA Mean


by Oliy Glenn



Traveling can be a thrilling adventure, whether you’re embarking on a weekend getaway or a long-awaited vacation. One essential aspect of any trip is packing the right travel essentials and accessories to ensure a smooth and comfortable journey. From luggage and packing organizers to travel gadgets and accessories, having the right items can make a world of difference in your travel experience.


When it comes to travel essentials and accessories, there is one brand that stands out for its quality, durability, and iconic design – RIMOWA. Founded in 1898, RIMOWA has become synonymous with luxury luggage and is famous for its distinctive grooved shell design.


In this article, we will explore the history of RIMOWA, uncover the meaning behind the brand’s name, delve into its brand values and global impact, and highlight its innovative luggage designs.


Whether you’re a frequent traveler or just starting your travel journey, understanding the importance of selecting the right travel essentials and accessories is vital. So, let’s dive into the fascinating world of RIMOWA and discover how it has revolutionized the travel industry.


History of RIMOWA

The story of RIMOWA begins in 1898 when Paul Morszeck, a visionary entrepreneur, founded the company in Cologne, Germany. Initially, RIMOWA specialized in manufacturing wooden trunks and suitcase shells. However, it wasn’t until 1937 that RIMOWA revolutionized the luggage industry by introducing the world’s first aluminum suitcase.


During World War II, RIMOWA temporarily shifted its focus to producing military equipment. After the war, the company rebounded and resumed manufacturing aluminum suitcases, which quickly gained popularity due to their lightweight, durable, and weather-resistant characteristics.


In the 1950s, RIMOWA expanded its product range and began producing innovative luggage that met the evolving needs of travelers. The brand introduced features such as integrated ridges for added strength and stability, telescopic handles, and multi-wheel systems for enhanced maneuverability.


Under the leadership of Dieter Morszeck, Paul Morszeck’s grandson, RIMOWA continued to thrive and expand its operations globally. In 2000, RIMOWA unveiled its iconic grooved design, a timeless symbol of the brand that has become instantly recognizable worldwide.


In 2016, RIMOWA caught the attention of luxury goods powerhouse LVMH, which acquired an 80% stake in the company. This partnership opened new avenues for the brand and further elevated its status as a leader in the luxury luggage market.


Today, RIMOWA continues to innovate and push boundaries in luggage design and functionality. The brand has a strong commitment to craftsmanship, quality materials, and attention to detail, ensuring that every RIMOWA product is a testament to excellence.


With over a century of history, RIMOWA has established itself as a trailblazer in the travel industry, setting new standards for luggage design and redefining the way we travel.


The Meaning of RIMOWA

Have you ever wondered what the name RIMOWA actually stands for? The name RIMOWA is derived from the combination of the founder’s last name, Morszeck, and the location where the company was founded, Oedenkirchen – also known as “Rheinische Metallwaren Fabrik”. Hence, the name RIMOWA.


With its meaningful name, RIMOWA encapsulates the brand’s rich heritage and German craftsmanship. The name represents a legacy of quality, innovation, and attention to detail that has been the driving force behind the brand for over a century.


Furthermore, the name RIMOWA reflects the brand’s commitment to using metal materials, especially aluminum, in its luggage manufacturing. RIMOWA was one of the first companies to recognize the benefits of using lightweight and durable metals in luggage production, which set them apart from the competition.


Over time, the name RIMOWA has become synonymous with luxury travel and has gained a reputation for its distinctive grooved design, sleek aesthetics, and functionality.


As an iconic brand, RIMOWA has successfully crafted a name that represents the perfect combination of heritage, precision engineering, and modern design. It is a name that carries prestige and reflects the brand’s commitment to excellence in every aspect of their products.


So, the next time you see the name RIMOWA stamped on a piece of luggage, remember that it not only represents the founder’s name and the company’s location but also embodies a legacy of exceptional craftsmanship and innovation.


RIMOWA’s Brand Values

At the core of RIMOWA’s success lies its unwavering commitment to a set of strong brand values. These values serve as the guiding principles that drive the brand’s actions and shape its identity in the travel industry. Let’s take a closer look at RIMOWA’s key brand values:

  1. Craftsmanship: RIMOWA prides itself on its meticulous craftsmanship. Each piece of luggage is created with precision, attention to detail, and a commitment to delivering the highest quality. From the choice of materials to the construction techniques, RIMOWA ensures that every product exemplifies outstanding craftsmanship.
  2. Innovation: RIMOWA has always been at the forefront of luggage innovation. The brand continuously pushes the boundaries of design and functionality to meet the ever-evolving needs of modern travelers. From introducing the first aluminum suitcase to incorporating convenient features like multi-wheel systems and integrated TSA locks, RIMOWA embraces innovation as a cornerstone of its brand.
  3. Iconic Design: RIMOWA’s distinctive grooved design has become an iconic symbol of the brand. The sleek and timeless aesthetics not only make RIMOWA luggage instantly recognizable but also reflect the brand’s commitment to creating products that are both visually appealing and practical.
  4. Sustainability: RIMOWA is dedicated to minimizing its environmental impact through sustainable practices. The brand actively seeks to reduce waste, recycle materials, and make ethical choices in its production processes. RIMOWA’s commitment to sustainability ensures not only the longevity of its products but also the preservation of our planet.
  5. Heritage: With over a century of experience, RIMOWA takes great pride in its rich heritage. The brand’s long-standing history in the industry is a testament to its commitment to excellence and the enduring legacy it has built over time. RIMOWA’s heritage is deeply rooted in its German origins and the brand’s dedication to quality and innovation.
  6. Customer Experience: RIMOWA places great emphasis on providing exceptional customer experiences. From the moment a customer purchases a RIMOWA product to the after-sales support, the brand strives to exceed expectations and ensure customer satisfaction. RIMOWA understands that each interaction with a customer is an opportunity to build trust and strengthen its relationship with them.

By embodying these values, RIMOWA has established itself as a leader in the travel industry, offering a unique blend of craftsmanship, innovation, and style. These values not only contribute to the overall brand image but also create a meaningful connection with customers who appreciate the quality and ethos of the RIMOWA brand.


RIMOWA’s Global Impact

RIMOWA’s influence extends far beyond its luxury luggage offerings. The brand has made a significant global impact, not only in the travel industry but also in various other spheres. Let’s explore some of the ways in which RIMOWA has left its mark:

  1. Fashion Collaborations: RIMOWA’s reputation for stylish and high-quality luggage has led to numerous collaborations with top fashion brands and designers. Collaborations with brands such as Supreme, Off-White, and Dior have resulted in limited-edition collections that blend fashion-forward aesthetics with RIMOWA’s signature craftsmanship. These collaborations have elevated RIMOWA’s status and introduced the brand to new audiences worldwide.
  2. Pop Culture Icon: RIMOWA has become a pop culture icon, frequently appearing in movies, TV shows, and music videos. Its sleek design and luxury appeal have made it a preferred choice among celebrities and influencers, further solidifying its status as a status symbol and a representation of refined travel style.
  3. Influence on Industry: RIMOWA’s innovative approaches to luggage design and its focus on using lightweight materials have influenced the broader luggage industry. Many brands have taken cues from RIMOWA’s advancements, incorporating similar features and materials into their own products, thus reshaping the market as a whole.
  4. Travel Experience Enhancement: Through its innovative designs and commitment to customer satisfaction, RIMOWA has enhanced the travel experience for countless individuals. From lightweight suitcases that make navigating airports easier to packing accessories that maximize organization, RIMOWA’s products have become indispensable tools for travelers seeking both style and functionality.
  5. Social Responsibility: RIMOWA recognizes the importance of giving back to society and has initiated various philanthropic efforts. Through partnerships with organizations such as the Laureus Sport for Good Foundation, RIMOWA supports projects that harness the power of sports to bring positive change to disadvantaged communities worldwide.

Overall, RIMOWA’s global impact is undeniable. Its influence reaches beyond the luggage industry, shaping fashion trends, inspiring innovation, and contributing to a more enjoyable and stylish travel experience for individuals around the world. RIMOWA’s commitment to excellence and its dedication to pushing boundaries continue to solidify its position as a leader and trendsetter in the global market.


RIMOWA’s Innovations in Luggage Design

RIMOWA has been at the forefront of luggage innovation since its inception, constantly pushing the boundaries of design and functionality. The brand’s commitment to excellence and continuous improvement has led to several groundbreaking innovations that have revolutionized the way we travel. Let’s explore some of RIMOWA’s notable innovations in luggage design:

  1. Aluminum Suitcases: In 1937, RIMOWA introduced the world’s first aluminum suitcase. This groundbreaking innovation marked a significant departure from the traditional trunks and leather suitcases of that time. The lightweight and durable nature of the aluminum material made RIMOWA’s suitcases highly sought-after among travelers.
  2. Grooved Design: In 2000, RIMOWA unveiled its iconic grooved design. This distinctive design is not just for aesthetics but also serves a functional purpose. The grooves provide additional strength and structure to the suitcase, making it more resistant to impacts and providing better protection for the contents inside.
  3. Multi-wheel Systems: RIMOWA was one of the pioneers in introducing multi-wheel systems in luggage design. The integration of four or more wheels on RIMOWA suitcases allows for 360-degree maneuverability, making it effortless to navigate crowded airports, busy streets, and other challenging terrains.
  4. Telescopic Handles: RIMOWA introduced telescopic handles, allowing travelers to adjust the height of their suitcase handles to their preference. This innovative feature offers ergonomic benefits, reducing strain on the arms and back while maneuvering through airports or transporting luggage over various surfaces.
  5. Integrated TSA Locks: RIMOWA reimagined the traditional luggage lock by integrating TSA-approved combination locks directly into the suitcase design. This provides added security, as travelers can lock their suitcases without the fear of having their locks cut open during airport security checks.
  6. Electronic Tag System: RIMOWA’s Electronic Tag System revolutionized luggage check-in processes. With this innovative technology, travelers can check in their luggage directly from their smartphone, eliminating the need for paper tags and reducing the time and hassle associated with traditional check-in procedures.

RIMOWA’s dedication to innovation has not only improved the functionality and convenience of luggage but has also set trends in the industry. These design innovations have enhanced the travel experience, making it more seamless, stylish, and enjoyable for travelers worldwide.



RIMOWA has undoubtedly established itself as a trailblazer in the world of travel essentials and accessories. With a rich history dating back to 1898, the brand has consistently delivered quality, innovation, and iconic design that have left a lasting impact on the industry.


From introducing the world’s first aluminum suitcase to the iconic grooved design, RIMOWA has continuously pushed the boundaries of luggage design and functionality. The brand’s commitment to craftsmanship, innovation, and attention to detail has earned it a well-deserved reputation for excellence.


RIMOWA’s global impact extends beyond its luxury luggage offerings. Collaborations with top fashion brands and appearances in pop culture have further solidified the brand’s status as a symbol of style and refinement.


Furthermore, RIMOWA’s adherence to strong brand values, such as sustainability, customer experience, and heritage, has established a meaningful connection with its customers and further enhanced its reputation.


By consistently introducing innovative features like multi-wheel systems, telescopic handles, and integrated TSA locks, RIMOWA has transformed the way people travel, making it more convenient, secure, and stylish.


In conclusion, RIMOWA’s contributions to the travel industry are immeasurable. The brand’s relentless commitment to excellence, innovation, and timeless design has solidified its place as a leader in the industry. Whether you’re a casual traveler or a frequent jetsetter, investing in RIMOWA travel essentials and accessories is a testament to your discerning taste, style, and passion for remarkable experiences.