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The Fascinating Story Behind New York City's Nickname 'The Big Apple'

Published:

Modified: 5 October 2026

by Madlin Haase

The Fascinating Story Behind New York City's Nickname 'The Big Apple'

New York City is called "The Big Apple" because of horse racing. In the 1920s, sports journalist John J. Fitz Gerald heard stable hands in New Orleans refer to New York's racetracks as "The Big Apple," and he began using the term in his columns.

The Origin of 'The Big Apple'

The term 'The Big Apple' wasn't always associated with New York City. Its journey to becoming the city's nickname is quite interesting.

  • 1920s Horse Racing Circuits
    In the 1920s, sports journalist John J. Fitz Gerald heard stable hands in New Orleans refer to New York City's horse racing tracks as 'The Big Apple.' They considered it the ultimate destination for horse racing, where the biggest prizes could be won.

  • Fitz Gerald's Column
    Fitz Gerald began using the term in his newspaper columns. His column, titled 'Around the Big Apple,' popularized the phrase among readers.

Later Explanations

Over time, some later explanations linked the name to jazz culture, but the horse-racing origin is the most consistently supported account. The specific claim that jazz musicians adopted the phrase in the 1930s is not supported by the provided sources.

Revival in the 1970s

The nickname experienced a resurgence in the 1970s, thanks to a marketing campaign.

  • Tourism Campaign
    In the 1970s, New York City faced economic challenges and a declining image. The city launched a tourism campaign to revitalize its reputation, prominently featuring 'The Big Apple' as a symbol of hope and opportunity.

  • NYC & Company
    The city's official tourism organization, NYC & Company, promoted the nickname in advertisements, brochures, and promotional materials to attract visitors.

Modern-Day Usage

Today, 'The Big Apple' is synonymous with New York City, recognized worldwide.

  • Cultural References
    The nickname appears in movies, TV shows, books, and songs. It evokes the city's energy, diversity, and allure.

  • Tourist Souvenirs
    Visitors to New York City can find 'Big Apple' souvenirs everywhere, from T-shirts to keychains. It has become an iconic representation of the city's spirit.

The Big Apple's Enduring Charm

New York City's nickname, The Big Apple, has a history that reflects its culture. From its early days in horse racing circles to its revival by a tourism campaign, the name has stuck. It symbolizes the city's allure, opportunities, and possibilities.

Understanding the nickname's origins adds depth to any visit to New York. It's more than just a catchy phrase; it's a nod to the city's dynamic past and present. Whether you're walking through Central Park, exploring Times Square, or enjoying a Broadway show, knowing why it's called The Big Apple makes the experience even sweeter. For travelers planning a trip, a month-by-month guide to the weather in Italy might help with packing, but New York's own seasonal calendar is just as worth studying.

Next time you hear someone refer to New York as The Big Apple, remember the journey of this iconic nickname. It's a small piece of history that makes the city even more fascinating.