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A Travel Guide To Positano Italy, Amalfi Coast


Modified: December 28, 2023

by Brunhilde Diamond



Welcome to Positano, a picturesque coastal village nestled on the stunning Amalfi Coast of Italy. This charming town, with its colorful buildings cascading down the cliffside and its crystal-clear waters, is often regarded as one of the most beautiful destinations in the world. Positano combines natural beauty, rich history, and a relaxed ambiance, making it a must-visit for travelers seeking an unforgettable experience.


As you arrive in Positano, you’ll be greeted by narrow, winding streets lined with boutiques, cafes, and vibrant bougainvillea. The stunning views of the azure sea and the scent of lemon trees filling the air create a truly enchanting atmosphere. Whether you’re strolling along the beach, exploring the charming alleys, or savoring the local cuisine, Positano offers a unique and captivating experience for everyone.


With its convenient location on the Amalfi Coast, Positano serves as an ideal base for exploring the surrounding areas. From the charming towns of Amalfi and Ravello to the ancient ruins of Pompeii and the stunning island of Capri, there is no shortage of day trip options for those eager to delve deeper into the beauty of this region.


This travel guide to Positano and the Amalfi Coast will provide you with all the essential information you need to plan your trip. From transportation and accommodation to the best things to do, places to eat, and hidden gems to discover, this guide will help you make the most of your time in this Italian paradise.


Getting to Positano

Getting to Positano is an adventure in itself, as the village is nestled along the rugged coastline of the Amalfi Coast. Here are several options for reaching this charming destination:

  • By Car: If you prefer the freedom and flexibility of driving, you can rent a car from Naples or Salerno and make your way along the scenic Amalfi Drive to Positano. Keep in mind that the road is narrow and winding, so be prepared for a thrilling drive. Note that parking can be limited in Positano, so it’s best to check with your accommodation in advance.
  • By Public Transportation: Another option is to take a train from Naples to Sorrento and then hop on a Sita bus to Positano. The bus ride takes approximately 1.5 hours and offers breathtaking views along the way. Alternatively, you can take a ferry from Naples or Sorrento directly to Positano, allowing you to enjoy the stunning coastline from the water.
  • By Private Transfer: For a more convenient and stress-free option, you can arrange a private transfer from Naples or Salerno. This way, you’ll have a driver waiting for you at the airport or train station, and they will take you directly to your accommodation in Positano.

Regardless of the mode of transportation you choose, the journey to Positano is part of the overall experience, offering breathtaking views of the coastline and the opportunity to soak in the beauty of the region.


Once you arrive in Positano, it’s important to note that the village is built on steep cliffs, so be prepared for lots of steps and uphill walking. However, this is part of its charm and adds to the unique character of the town.


Where to Stay

Positano offers a range of accommodation options to suit every traveler’s preferences and budget. From luxury hotels with panoramic views to cozy bed and breakfasts tucked away in the narrow streets, you’ll find the perfect place to stay in this charming coastal village. Here are some recommendations:

  • Luxury Hotels: For a truly indulgent experience, consider staying at one of Positano’s luxury hotels. These properties often offer breathtaking views of the sea, elegant rooms and suites, spa facilities, and impeccable service. Some popular choices in this category include Le Sirenuse, Hotel Poseidon, and Villa Tre Ville.
  • Boutique Hotels: Positano is known for its boutique hotels, which combine comfort and style with a personalized touch. These smaller properties often feature unique design elements, intimate atmospheres, and attention to detail. The Hotel Buca di Bacco, Hotel Palazzo Murat, and Hotel Villa Franca are great options in this category.
  • Bed and Breakfasts: For a cozy and homely experience, consider staying at a bed and breakfast in Positano. These family-run establishments offer comfortable rooms and a warm welcome. La Casa di Peppe, Villa La Tartana, and Villa Flavio Gioia are among the well-loved bed and breakfasts in the village.
  • Vacation Rentals: If you prefer a more independent experience, there are also plenty of vacation rental options available in Positano. Renting a private apartment or villa allows you to have your own space and the freedom to explore at your own pace. Websites like Airbnb and VRBO offer a variety of options to choose from.

When choosing your accommodation, consider factors such as location, amenities, and views. Many properties in Positano offer stunning panoramic views of the sea, while others are situated in convenient locations close to the beach or the town center. It’s also worth noting that Positano is built on multiple levels, so be prepared for some uphill walks regardless of where you choose to stay.


Booking in advance is recommended, especially during the peak travel season, as accommodations can fill up quickly. Take the time to read reviews and compare prices to find the perfect place to stay and make your Positano experience truly unforgettable.


Things to Do in Positano

Positano offers a wealth of activities and attractions that cater to every traveler’s interests. Whether you’re seeking relaxation on the beach, exploring historical sites, or indulging in the local culture, there is something for everyone to enjoy in this charming coastal village. Here are some of the top things to do in Positano:

  • Relax on the Beach: Positano is renowned for its stunning beaches, where you can soak up the sun and take a dip in the crystal-clear waters. Spiaggia Grande, the main beach, offers a vibrant atmosphere with its colorful umbrellas and beachside cafes. For a quieter experience, head to Fornillo Beach or Arienzo Beach, both of which are just a short walk or boat ride away.
  • Explore the Town Center: Take a leisurely stroll through the charming streets of Positano’s town center. Admire the colorful buildings, browse the fashionable boutiques, and pick up some local handicrafts. Don’t forget to visit the iconic Church of Santa Maria Assunta, known for its stunning tiled dome and Byzantine-style artwork.
  • Hike the Path of the Gods: Lace up your hiking boots and embark on the breathtaking Path of the Gods trail. This scenic route offers panoramic views of the coastline and takes you through picturesque villages and verdant landscapes. Pack plenty of water and be prepared for some challenging sections, but the reward is well worth it.
  • Visit Villa Rufolo: Take a day trip to the nearby town of Ravello and explore the enchanting Villa Rufolo. This historic villa, dating back to the 13th century, features beautiful gardens, stunning architecture, and breathtaking views of the Amalfi Coast. Don’t miss the annual Ravello Festival, held in the villa’s gardens, which showcases a range of cultural performances.
  • Take a Boat Excursion: Discover the beauty of the Amalfi Coast from the water by taking a boat excursion. Cruise along the coastline, stopping at hidden coves and secluded beaches. You can also visit the glamorous island of Capri, known for its stunning Blue Grotto and upscale shopping scene.
  • Indulge in Local Cuisine: Positano is a food lover’s paradise, with numerous restaurants offering delicious Italian cuisine. Try local specialties like fresh seafood, homemade pasta, and limoncello, a lemon liqueur for which the Amalfi Coast is famous. Don’t forget to treat yourself to a gelato or two as well!

These are just a few of the many things to do in Positano. Whether you choose to relax on the beach, immerse yourself in the local culture, or explore the stunning natural surroundings, Positano offers a truly unforgettable experience for every visitor.


Exploring the Amalfi Coast

While Positano’s beauty is undeniable, the Amalfi Coast as a whole is a treasure trove of stunning landscapes, charming towns, and cultural gems. Exploring the Amalfi Coast allows you to discover the region’s diverse offerings and create unforgettable memories. Here are some highlights of the Amalfi Coast that you should explore:

  • Amalfi: Just a short distance from Positano lies the town of Amalfi, from which the entire coastline takes its name. Explore the historic center with its picturesque streets and visit the magnificent Amalfi Cathedral, dating back to the 9th century. Don’t forget to try the local delicacy, sfogliatella, a delicious pastry filled with sweet ricotta cream.
  • Ravello: Perched high above the coast, Ravello offers breathtaking panoramic views and a tranquil atmosphere. Visit the exquisite Villa Cimbrone and its impressive gardens, which have inspired countless artists and writers. Attend a concert at the iconic Villa Rufolo, where the Ravello Festival takes place.
  • Positano: While exploring the Amalfi Coast, make sure to take the time to immerse yourself in the beauty of Positano itself. Wander through its charming streets, visit the hidden corners of the town, and enjoy the stunning views from its terrace. Don’t forget to capture the iconic postcard-worthy shot of Positano from a vantage point along the coastline.
  • Praiano and Furore: These lesser-known towns along the coast offer a more tranquil and authentic experience. Enjoy the quiet beaches and explore the quaint streets lined with colorful houses. Visit the Furore Fjord, a hidden gem known for its unique beauty and crystal-clear waters.
  • Sorrento: Although technically not part of the Amalfi Coast, Sorrento is often considered the gateway to this enchanting region. Take a stroll along the lively streets of Sorrento’s historic center, sample the famous Limoncello liqueur, and enjoy the panoramic views of the Bay of Naples.
  • Boat Tours: One of the best ways to experience the Amalfi Coast is by taking a boat tour. From Positano or Amalfi, you can embark on a boat excursion that will take you along the coast, allowing you to admire the dramatic cliffs, hidden coves, and the turquoise waters of the Mediterranean.

Exploring the Amalfi Coast is like stepping into a picture-perfect postcard. Each town has its own unique charm, and the entire region is blessed with breathtaking vistas and natural beauty. Take your time to soak in the atmosphere, discover hidden gems, and create memories that will last a lifetime.


Shopping in Positano

Shopping in Positano is a delightful experience, with an array of boutiques and shops offering stylish and unique items. Whether you’re looking for fashionable clothing, handmade ceramics, or local food products, you’ll find something special to take home as a memento of your visit to this enchanting coastal village. Here’s what to expect when shopping in Positano:

  • Fashion and Clothing: Positano is renowned for its fashionable clothing, especially its bohemian-inspired summer dresses, linen clothing, and leather sandals. Visit the local boutiques along Via dei Mulini and Via Cristoforo Colombo to find stylish pieces made from high-quality materials. Some popular stores include Moda Positano, Antica Sartoria, and La Bottega di Brunella.
  • Ceramics and Artisanal Crafts: Positano is also known for its beautiful handmade ceramics. Explore the shops that line the streets, where you’ll find intricately designed plates, bowls, and tiles, adorned with vibrant colors and patterns. The craftsmanship and attention to detail make these ceramics excellent souvenirs. Don’t miss shops like Ceramica Assunta and Laboratorio Pinto for unique and locally made pieces.
  • Food Products: Positano is located in a region known for its delicious food products, so be sure to take some home with you. Look for shops selling limoncello, a traditional lemon liqueur made from the famous Amalfi Coast lemons. You can also find local olive oil, dried pasta, and other gourmet treats to savor the flavors of the region when you’re back home. Delicatessen Bruno and Sapori di Positano are popular places to stock up on these delights.
  • Jewelry and Accessories: If you’re looking for unique jewelry or accessories, Positano has plenty of options to choose from. Browse the shops for handmade gold and silver jewelry, beaded bracelets, and colorful scarves that capture the spirit of the Amalfi Coast. Don’t hesitate to explore the local markets and artisan stalls for one-of-a-kind finds.
  • Art Galleries: Positano has long been a source of inspiration for artists, and you’ll find numerous art galleries showcasing works by local and international artists. Explore the galleries to admire stunning paintings, sculptures, and other creative pieces that capture the essence of Positano and the Amalfi Coast.

When shopping in Positano, be prepared to bargain at the local markets, but remember to do so with respect and a friendly attitude. Take your time to browse through the shops, talk to the store owners, and find those special treasures that will remind you of your time in this captivating coastal village.


Dining and Drinking in Positano

Positano is a food lover’s paradise, offering a wide range of dining options that showcase the flavors of the Amalfi Coast. From traditional Italian trattorias serving homemade pasta to upscale seafood restaurants with panoramic views, there is something to satisfy every palate. Here’s a guide to dining and drinking in Positano:

  • Local Delicacies: Don’t miss the opportunity to try local specialties while in Positano. Start your day with a traditional Italian breakfast of cappuccino and a freshly baked cornetto (croissant). For lunch, savor dishes like spaghetti alle vongole (spaghetti with clams), gnocchi alla sorrentina (potato dumplings with tomato sauce and mozzarella), and frittura di paranza (mixed fried seafood).
  • Seafood: Being a coastal town, Positano is known for its seafood. Indulge in a seafood feast with dishes like grilled octopus, branzino (Mediterranean sea bass), and scialatielli with seafood. For the freshest catches of the day, head to restaurants near the beachfront to enjoy the catch-of-the-day specials.
  • Pizza: Italy is famous for its pizza, and Positano is no exception. You’ll find pizzerias serving up delectable wood-fired pizzas with a variety of toppings. Whether you prefer a classic Margherita or a more adventurous flavor combination, you won’t be disappointed with the pizza offerings in Positano.
  • Limoncello: This lemon liqueur is synonymous with the Amalfi Coast, and Positano is the perfect place to savor it. Enjoy a glass of limoncello as an aperitif or a digestif, or sample limoncello-infused desserts like tiramisu or lemon cake. You can even purchase a bottle to take home as a souvenir.
  • Gelato: No visit to Italy is complete without indulging in gelato, and Positano offers a variety of gelaterias serving up creamy and delicious gelato flavors. Whether you prefer classic flavors like pistachio and stracciatella or more unique combinations like lemon basil or hazelnut with figs, be sure to treat yourself to this sweet delight.
  • Rooftop Bars and Beach Clubs: Positano is home to several rooftop bars and beach clubs that offer breathtaking views and the perfect atmosphere for cocktails and sunset views. Sip on refreshing spritzes, enjoy a glass of local wine, or try a signature cocktail as you take in the beauty of the coastline.

When dining in Positano, keep in mind that the pace of the meal is usually slower compared to other cultures. It’s a time to savor each bite, enjoy the company, and fully embrace the Italian dining experience. And don’t forget to ask the locals for their recommendations – they often know the best hidden gems that offer an authentic taste of Positano.


Beaches in Positano

Positano is renowned for its stunning beaches, where visitors can relax, soak up the sun, and enjoy the crystal-clear waters of the Mediterranean. With its picturesque setting along the Amalfi Coast, Positano offers several beach options to suit every preference. Here are the top beaches in Positano:

  • Spiaggia Grande: Spiaggia Grande is the main beach of Positano, located right in the heart of the village. This long sandy stretch is dotted with colorful umbrellas and is known for its vibrant atmosphere. Take a dip in the sparkling waters, rent a beach chair and umbrella, or simply relax on the golden sand while enjoying the breathtaking views of the cliffs and the famous Positano skyline.
  • Fornillo Beach: Just a short walk from the main beach, Fornillo Beach offers a more tranquil and laid-back experience. This smaller beach is nestled in a secluded cove, surrounded by cliffs and lush greenery. It’s a perfect spot to enjoy some peace and quiet, away from the bustling crowds. There are also beachside restaurants where you can indulge in a delicious meal with a view.
  • Arienzo Beach: For those seeking an even more secluded beach experience, Arienzo Beach is a hidden gem that can be reached by taking a boat or walking down a steep path. This pebbly beach offers a sense of privacy and serenity, allowing you to relax and unwind in a secluded natural setting. There are beachside establishments that provide lounge chairs, umbrellas, and refreshments.
  • One Fire Beach: Located a short distance from Positano, One Fire Beach is a popular beach club that offers a range of amenities and activities. Lounge on the sunbeds, take a dip in the infinity pool overlooking the sea, or indulge in water sports such as kayaking and paddleboarding. The beach club also features a restaurant and a bar, making it a great spot for a full day of relaxation and fun.
  • La Porta Beach: This small beach is tucked away beneath the cliffs, accessible via a steep staircase from Fornillo Beach. Despite its size, La Porta Beach offers a charming and intimate setting to enjoy the sun and the sea. It’s an ideal spot for snorkeling or simply basking in the tranquility of the surroundings.

When visiting the beaches in Positano, keep in mind that some may charge a fee for access to amenities such as beach chairs and umbrellas. It’s also worth noting that during the peak summer season, the beaches can get crowded, so it’s advisable to arrive early or visit during the less busy times of the day. Regardless of which beach you choose, you’re sure to be captivated by the beauty of Positano’s coastline.


Day Trips from Positano

While Positano itself is a captivating destination, it also serves as a perfect base for exploring the surrounding areas. The Amalfi Coast and its neighboring towns offer a wealth of opportunities for day trips, allowing you to experience even more of the beauty and culture of this region. Here are some popular day trip options from Positano:

  • Amalfi: Just a short boat or bus ride away from Positano lies the town of Amalfi, the namesake of the entire coastline. Explore its charming streets, visit the impressive Amalfi Cathedral, and immerse yourself in its rich history and maritime culture. Don’t forget to sample some of the local delicacies, such as the famous sfogliatella pastries.
  • Ravello: Situated high above the coast, Ravello is a tranquil and picturesque town known for its breathtaking views. Visit the stunning Villa Rufolo with its beautiful gardens and panoramic vistas, and attend a concert at the annual Ravello Festival. Ravello is a haven for art and music lovers, and its enchanting atmosphere is perfect for a day trip.
  • Pompeii: Step back in time with a visit to the ancient city of Pompeii, which was buried under volcanic ash after the eruption of Mount Vesuvius in 79 AD. Wander through the well-preserved ruins and marvel at the insight they provide into Roman life. Pompeii is easily accessible from Positano by train or bus, making it a must-visit for history enthusiasts.
  • Capri: Take a boat excursion to the glamorous island of Capri, known for its natural beauty and upscale vibes. Explore the charming town of Capri, visit the famous Blue Grotto, and take in the stunning views from the Gardens of Augustus. Capri is also great for shopping and dining, with plenty of high-end boutiques and stylish restaurants to explore.
  • Sorrento: While not technically part of the Amalfi Coast, the town of Sorrento is a popular day trip destination from Positano. Wander through its lively streets, shop for local products, and enjoy the panoramic views of the Bay of Naples. Don’t miss trying the famous Limoncello liqueur and indulging in some delicious gelato.
  • Boat Excursions: Another option for day trips from Positano is to embark on a boat excursion along the Amalfi Coast. Cruise along the coastline, stopping at stunning coves, hidden beaches, and charming seaside villages. This allows you to take in the beauty of the region from the water and discover hidden gems that can only be accessed by boat.

These are just a few examples of the many day trip possibilities from Positano. Whether you’re interested in history, natural beauty, or island hopping, there is something for every traveler’s taste. Take advantage of Positano’s convenient location to explore the wonders of the Amalfi Coast and its surrounding areas.



Positano, with its breathtaking beauty and charming atmosphere, truly captures the essence of the Amalfi Coast. From its iconic cliffside buildings to its pristine beaches and crystal-clear waters, this coastal village offers a truly enchanting experience for all who visit. Whether you’re seeking relaxation, adventure, or cultural immersion, Positano has something to offer every traveler.


As you explore the streets of Positano, you’ll find yourself surrounded by local artisans, quaint boutiques, and inviting restaurants. Indulge in the delectable cuisine, sip on limoncello, and immerse yourself in the vibrant colors and scents of this coastal paradise. Don’t forget to take the time to relax on the beautiful beaches, explore the hidden gems, and soak in the stunning views that the Amalfi Coast has to offer.


While Positano is undoubtedly captivating, don’t miss the opportunity to embark on day trips to nearby towns and attractions. Visit the historic wonders of Amalfi and Pompeii, revel in the artistic charm of Ravello, or escape to the glitz and glamour of Capri. These excursions will enrich your experience and allow you to discover more of the region’s treasures.


Whether you’re planning a romantic getaway, a family vacation, or a solo adventure, Positano and the Amalfi Coast will leave an everlasting impression. The beauty, culture, and gastronomy of this region combine to create a truly unforgettable experience. So, pack your bags, embrace the Italian charm, and get ready for an extraordinary journey along the stunning Amalfi Coast.