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How To Take The Free Asahi Brewery Tour In Japan


Modified: December 27, 2023

by Cilka Griego



Japan is a country renowned for its rich history, vibrant culture, and exquisite cuisine. Among the many attractions that draw tourists from around the world, Japanese beer holds a special place. Asahi Brewery, one of the largest and most iconic beer companies in Japan, offers a unique opportunity for visitors to explore the art of brewing and experience the flavor of their renowned beers.


Located in Tokyo, Asahi Brewery offers a free brewery tour that allows visitors to delve into the fascinating world of beer production. Whether you are a beer enthusiast or simply curious to learn about the beverage that is deeply rooted in Japanese culture, the Asahi Brewery tour is a must-do activity.


During the tour, you will have the chance to witness the entire beer-making process, from the selection of ingredients to the bottling and packaging. Additionally, you will gain insight into the history and heritage of Asahi Brewery, as well as the company’s commitment to quality and innovation.


This article will guide you through everything you need to know to make the most of your visit to Asahi Brewery. You will learn about the tour’s duration, how to make reservations, what to expect during the tour, and the highlights that await you at the end. So, put on your beer goggles and get ready for a fascinating journey into the world of Japanese brewing!


Background of Asahi Brewery

Established in 1889, Asahi Brewery has a long and storied history in Japan’s beer industry. The company takes pride in its commitment to producing high-quality beers that cater to different tastes and preferences. Over the years, Asahi Brewery has become synonymous with excellence and has won numerous awards for its brewing techniques and innovative products.


Asahi Brewery’s flagship beer, Asahi Super Dry, revolutionized the Japanese beer market when it was introduced in 1987. With its crisp and refreshing taste, Asahi Super Dry quickly gained popularity among beer lovers and helped redefine the perception of beer in Japan. Today, it remains one of the best-selling beers in the country.


In addition to Asahi Super Dry, the brewery offers a wide range of other beers, including Asahi Premium Beer, Asahi Black, and Asahi Prime Rich, each with its own unique flavor profile and characteristics. Asahi Brewery strives to create beers that cater to different palates and occasions, ensuring there is something for everyone to enjoy.


Not only is Asahi Brewery committed to brewing exceptional beers, but it also prioritizes sustainability and environmental responsibility. The company has implemented various initiatives to minimize its carbon footprint and reduce waste throughout the brewing process. Asahi Brewery is dedicated to maintaining a balance between traditional brewing methods and cutting-edge technology to create beers that are both environmentally friendly and of the highest quality.


With its rich heritage, commitment to excellence, and dedication to sustainability, Asahi Brewery has become a symbol of Japanese brewing mastery. The brewery’s passion for crafting exceptional beers is evident in every bottle, making it a must-visit destination for beer enthusiasts and curious travelers alike.


Tour Information

The Asahi Brewery tour offers a fascinating glimpse into the world of Japanese beer production. Here are some key details about the tour:

  • Duration: The tour typically takes around 60 minutes.
  • Language: The tour is conducted in Japanese, but audio guides in English and other languages are available for foreign visitors.
  • Availability: The tour is available on weekdays and select weekends.
  • Age Restrictions: Visitors must be 20 years old or above to participate in the tour due to legal drinking age regulations in Japan.
  • Group Size: The tour group size may vary, but generally ranges from 10 to 30 people.
  • Accessibility: The tour is wheelchair accessible, ensuring that everyone can enjoy the experience.

It’s important to note that advance reservations are required to secure your spot on the tour. As the tour is highly popular, it’s advisable to book well in advance to avoid disappointment.


During the guided tour, you will receive detailed explanations about the brewing process, from the selection of ingredients to the final packaging. Knowledgeable guides will share interesting facts about the history and brewing techniques employed by Asahi Brewery, providing valuable insights into the art of Japanese beer production.


The tour also includes a visit to the Asahi Beer Memorial Hall, where you can explore displays showcasing the brewery’s history, achievements, and innovations. The museum offers a deeper understanding of Asahi Brewery’s impact on the Japanese beer industry and its role in shaping the country’s beer culture.


At the end of the tour, you will have the opportunity to participate in a beer tasting session, where you can savor the distinct flavors of Asahi Brewery’s signature beers. This is a highlight for many visitors, as it allows them to fully experience the craftsmanship and attention to detail that goes into each bottle.


Overall, the Asahi Brewery tour promises an immersive and educational experience that will leave you with a greater appreciation for Japanese beer and the art of brewing.


Booking and Reservation

To secure your spot for the Asahi Brewery tour, it is essential to make a reservation in advance. Here’s how you can book your tour:

  • Online Booking: The easiest and most convenient way to make a reservation is through the official Asahi Brewery website. Visit their website and look for the tour booking section. Fill in your preferred date, time, and the number of participants. Follow the instructions provided and complete the reservation process. Make sure to double-check the details before finalizing your booking.
  • Phone Reservation: If you prefer to make a reservation over the phone, you can call the Asahi Brewery customer service hotline. They will assist you in selecting a suitable tour time and guide you through the reservation process. Keep in mind that English-speaking customer service operators might be limited, so it’s advisable to have a local friend or bilingual assistance if needed.

It is important to plan ahead and book your tour well in advance, especially during peak tourism seasons. The Asahi Brewery tour is highly popular, and spots can fill up quickly. Booking ahead ensures that you have a guaranteed place on the tour and avoids any disappointment if there are no available slots on your desired date.


Remember to provide accurate and up-to-date contact information during the reservation process. Asahi Brewery may need to reach out to you in case of any changes or updates regarding your booking.


Lastly, it’s advisable to arrive at least 15 minutes before your designated tour time. This allows for check-in, preparation, and any necessary safety briefings. Latecomers may risk losing their reserved spots, as the tour typically starts promptly to maintain the schedule for other participants.


By following these simple steps and making a reservation in advance, you can ensure a smooth and hassle-free experience during your visit to Asahi Brewery.


Arriving at Asahi Brewery

Asahi Brewery is located in the Sumida area of Tokyo, making it easily accessible from various parts of the city. Here are some transportation options to consider when arriving at Asahi Brewery:

  • Train: The nearest train station to Asahi Brewery is Asakusa Station, which is served by the Tokyo Metro Ginza Line, Toei Asakusa Line, and Tobu Skytree Line. From Asakusa Station, it’s a short walk to the brewery, taking approximately 10 minutes.
  • Subway: Asahi Brewery can also be reached by subway. Take the Toei Oedo Line to Kuramae Station. From Kuramae Station, it’s a 15-minute walk to the brewery. Alternatively, you can transfer to the Toei Asakusa Line at Kuramae Station and take it to Asakusa Station, then continue on foot.
  • Bus: Several bus routes operate in the area near Asahi Brewery. Check the local bus schedules and routes to find the most convenient option for you.
  • Taxi or Ride-sharing: Taxis and ride-sharing services are readily available in Tokyo and can be a convenient option for reaching Asahi Brewery. Simply input the brewery’s address into your taxi or ride-sharing app and enjoy a hassle-free journey.

Upon arrival at Asahi Brewery, look for the designated entrance for the brewery tour. There may be signage directing you to the appropriate area. It’s advisable to arrive at least 15 minutes before your scheduled tour time to allow for check-in and any necessary preparations.


Asahi Brewery is a popular tourist destination, so it’s recommended to keep your belongings secure and be aware of your surroundings while navigating the area. Consider using a travel bag with anti-theft features and keeping your valuables protected.


Lastly, if you find yourself in need of assistance or have any questions upon arrival, the staff at Asahi Brewery’s information desk will be more than happy to help. They can provide directions, answer inquiries, and offer any additional information you may need.


With these transportation options in mind, you can easily make your way to Asahi Brewery and prepare to embark on an exciting tour of Japanese beer culture.


Tour Highlights

The Asahi Brewery tour is packed with exciting highlights that will leave you with a deeper understanding of the brewing process and an appreciation for Japanese beer. Here are some of the key highlights you can expect during your tour:

  • Brewery Walkthrough: The tour begins with a walkthrough of the brewery, where you will witness the various steps involved in the beer-making process. From the milling of grains to the fermentation and bottling, you’ll get an up-close look at the machinery and techniques used to produce Asahi Brewery’s renowned beers.
  • Brewing History: As you explore the brewery, knowledgeable guides will share the rich history and heritage of Asahi Brewery. Learn about the company’s humble beginnings, its rise to prominence, and its dedication to delivering high-quality beers that have become synonymous with both tradition and innovation.
  • Museum Exploration: The Asahi Beer Memorial Hall offers a fascinating opportunity to delve into the history of Japanese brewing. Browse through displays that showcase the evolution of Asahi Brewery, its iconic products, and the cultural significance of beer in Japan. Gain a deeper understanding of how Japanese beer has evolved over the years.
  • Insightful Explanations: Throughout the tour, the knowledgeable guides will provide detailed explanations of the brewing techniques employed by Asahi Brewery. Discover the secrets behind their signature flavors, the unique ingredients used, and the meticulous craftsmanship that goes into every bottle of Asahi beer.
  • Beer Tasting: One of the highlights of the tour is the beer tasting session at the end. Indulge in the flavors of Asahi Brewery’s finest beers, including their flagship Asahi Super Dry. Savor the distinct notes, aromas, and textures, and develop a deeper appreciation for the craftsmanship that goes into each brew.
  • Gift Shop: Before concluding your tour, take some time to explore the brewery’s gift shop. Here, you will find a wide selection of Asahi Brewery merchandise, including exclusive beers, glassware, apparel, and other unique souvenirs. It’s the perfect opportunity to purchase a memento or gift for the beer lovers in your life.

These tour highlights combine to create a memorable and immersive experience, allowing you to witness the art and science behind Japanese beer production. From the brewery walkthrough to the beer tasting session, you will gain valuable insights and a newfound appreciation for the world of Asahi Brewery. So, get ready to explore, learn, and savor the flavors of Japanese beer on this remarkable journey.


Tasting Session

The tasting session at Asahi Brewery is a highly anticipated part of the tour, where visitors have the opportunity to experience the distinct flavors and characteristics of Asahi Brewery’s renowned beers. Here’s what you can expect during the tasting session:

  • Beer Selection: The tasting session typically includes a selection of Asahi Brewery’s signature beers. This may include their flagship beer, Asahi Super Dry, as well as other popular brews such as Asahi Premium Beer, Asahi Black, or Asahi Prime Rich. Each beer offers a unique flavor profile, ranging from crisp and refreshing to rich and complex.
  • Tasting Tips: The knowledgeable staff will guide you through the tasting, providing tips on how to fully appreciate the flavors and nuances of each beer. They may share information about the ingredients used, the brewing process, and the ideal serving temperature to enhance the taste experience.
  • Sensory Experience: During the tasting, take time to engage your senses. Admire the color and clarity of the beer in your glass. Take note of the aroma as you bring the glass to your nose. Then, take a sip and let the flavors dance on your palate. Pay attention to the different taste elements, such as bitterness, sweetness, and acidity.
  • Pairing Suggestions: To enhance the tasting experience, the staff may offer pairing suggestions to complement the flavors of the beers. These can include small bites or snacks that bring out the best in the beer, such as savory snacks, cheese, or nuts. Experiment with different combinations to find your perfect pairing.
  • Enjoying the Atmosphere: The tasting session takes place in a relaxed and inviting setting, allowing you to sit back, unwind, and enjoy the company of fellow beer enthusiasts. It’s a fantastic opportunity to share your tasting notes, engage in conversations about beer, and immerse yourself in the vibrant beer culture of Japan.

Remember, the tasting session is not just about drinking beer, but about appreciating the craftsmanship and artistry that goes into each bottle. Take your time, savor the flavors, and allow the experience to deepen your connection with Asahi Brewery and Japanese beer culture.


Please note that responsible drinking is encouraged during the tasting session. Drink in moderation and ensure you have a safe mode of transport arranged after the tour, especially if you are planning to drive or commute late in the day.


By embracing the tasting session as a sensory journey, you will create lasting memories and a newfound appreciation for the craft of beer-making. So, raise your glass, savor the flavors, and be part of the rich tradition of Japanese brewing at Asahi Brewery.


Shopping at the Brewery Store

After enjoying the tour and tasting session, make sure to visit the brewery store at Asahi Brewery. Here, you will find a wide array of merchandise and souvenirs related to Asahi Brewery and its iconic beers. Here’s what you can expect when shopping at the brewery store:

  • Beer Selection: The store offers a variety of Asahi Brewery beers for purchase, allowing you to bring home your favorite brews. From the refreshing Asahi Super Dry to the robust Asahi Black, you’ll find a beer to suit your taste. You may also have the opportunity to purchase limited-edition or seasonal beers that are exclusively available at the brewery store.
  • Glassware and Merchandise: Enhance your beer-drinking experience with a range of glassware designed specifically for Asahi Brewery beers. From elegant beer glasses to sturdy beer mugs, there’s a wide selection to choose from. Additionally, the store offers a variety of Asahi Brewery merchandise, including apparel, keychains, coasters, and more, allowing you to proudly display your love for Japanese beer.
  • Exclusive Brewery Items: The brewery store often features exclusive items that can only be found at Asahi Brewery. These can include limited-edition releases, collaborations with local artists, or unique collectibles. Keep an eye out for these special items to bring home a truly one-of-a-kind souvenir from your visit.
  • Gifts and Souvenirs: The brewery store is the perfect place to find gifts for beer enthusiasts or souvenirs to remember your visit to Asahi Brewery. Whether it’s a special bottle of Asahi beer, a brewery-themed gift set, or a small trinket to commemorate your experience, there’s something for everyone.
  • Knowledgeable Staff: The staff at the brewery store are passionate and knowledgeable about Asahi Brewery’s products. They can assist you in selecting the perfect items based on your preferences and answer any questions you may have. Feel free to seek their guidance and explore their recommendations.

Shopping at the brewery store provides a chance to take a piece of Asahi Brewery’s legacy home with you. It allows you to extend the experience beyond the tour itself and share the joy of Japanese beer with friends and family.


Keep in mind that some items in the brewery store may have restrictions on international shipping. If you are traveling from abroad and wish to purchase beer or fragile items, it’s a good idea to inquire about shipping options and regulations before making your purchase.


By exploring the brewery store, you can find the perfect mementos and souvenirs to commemorate your visit to Asahi Brewery and continue your journey into the world of Japanese beer long after you’ve returned home.



The Asahi Brewery tour offers a captivating experience that allows visitors to immerse themselves in the art of Japanese beer production. From the moment you step into the brewery, you will be greeted with a rich history, a commitment to quality, and a passion for innovation.


Throughout the tour, you’ll witness the meticulous steps involved in brewing, gaining a deeper understanding of the craftsmanship that goes into each bottle. Exploring the Asahi Beer Memorial Hall provides valuable insights into the brewery’s history and contributions to the Japanese beer industry.


The tasting session is undoubtedly a highlight, where you can savor the distinct flavors of Asahi Brewery’s signature beers. This gives you a unique opportunity to appreciate the intricate balance of ingredients and the dedication to creating remarkable brews.


Don’t forget to visit the brewery store before you leave. The wide selection of beers, glassware, and merchandise allows you to bring home a piece of the Asahi Brewery experience, and perhaps even share it with friends and loved ones.


Whether you’re a beer connoisseur, a casual drinker, or simply curious about Japanese brewing, the Asahi Brewery tour is a must-do activity. It combines education, sensory exploration, and cultural immersion in a way that truly showcases the artistry behind Japanese beer-making.


So, the next time you find yourself in Tokyo, be sure to book your visit to Asahi Brewery and embark on an unforgettable journey into the world of Japanese beer. Cheers to the rich traditions, flavors, and craftsmanship that make Asahi Brewery a true icon in the brewing industry!