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Why You Should Visit Morocco


by Lyndel Rojo



Welcome to the enchanting country of Morocco, a land of striking contrasts and rich cultural heritage. Situated in North Africa, Morocco is a vibrant and diverse destination that captivates visitors with its fascinating history, colorful markets, stunning architecture, and warm hospitality. Whether you’re a history enthusiast, an adventurous explorer, a food lover, or simply seeking a unique travel experience, Morocco has something to offer everyone.


As you embark on your journey through this captivating country, you will discover a land steeped in ancient traditions, where old meets new in a harmonious blend. From the bustling medinas of Marrakech and Fes to the serene beauty of the Sahara Desert, Morocco is a treasure trove of experiences waiting to be explored.


With its strategic location, Morocco has been influenced by a multitude of cultures throughout its history, resulting in a unique fusion of Arab, Berber, and European influences. This cultural diversity is evident in the architecture, cuisine, and customs of the country, creating a truly distinctive and captivating atmosphere. Whether you’re wandering through the narrow alleys of a medina, savoring flavorful Moroccan dishes, or immersing yourself in the captivating music and dance performances, you will be surrounded by a palpable sense of tradition and authenticity.


But Morocco is not just a destination for history and culture enthusiasts. The country’s diverse landscape offers a wide range of natural wonders to discover. From the majestic peaks of the Atlas Mountains to the picturesque coastal towns and the vast Sahara Desert, Morocco’s natural beauty is simply awe-inspiring. If you’re an adventure seeker, you can embark on thrilling activities such as trekking in the mountains, camel riding in the desert, or surfing along the Atlantic coast.


Prepare to be enchanted by the warm hospitality of the Moroccan people. Known for their generosity and friendliness, Moroccans will go out of their way to make you feel welcome and ensure that your stay is memorable. Whether it’s sharing a cup of traditional mint tea, engaging in lively conversations, or being guided through the maze-like streets of the medina, you will be embraced by their warm smiles and genuine hospitality.


In this article, we will delve deeper into the reasons why you should visit Morocco and discover the wonders that await you. From its rich history and culture to its vibrant markets, stunning architecture, diverse landscape, delicious cuisine, exciting activities, beautiful beaches, and traditional festivals, Morocco offers a truly immersive and unforgettable experience. So, pack your bags and get ready to embark on a journey of a lifetime in the magical land of Morocco!


Rich History and Culture

Morocco boasts a rich and diverse history that dates back thousands of years. From ancient civilizations to Islamic dynasties, the country has been shaped by a succession of conquerors and influences. Exploring Morocco is like stepping into a living museum, where every corner reveals a fascinating story.


One of the most prominent historical landmarks in Morocco is the city of Fes, which is home to the oldest university in the world, the University of Al Quaraouiyine, founded in the 9th century. The medina of Fes, a UNESCO World Heritage Site, is a maze-like labyrinth of narrow streets, bustling with activity and adorned with magnificent architectural treasures. As you wander through its souks, palaces, and mosques, you will be transported back in time to an era where craftsmanship and tradition reigned supreme.


Another must-visit city in Morocco is Marrakech, often referred to as the “Red City” due to its distinctive reddish walls. Marrakech is famous for its vibrant marketplaces, known as souks, where you can immerse yourself in a sensory overload of sights, sounds, and scents. Don’t miss the world-famous Jemaa el-Fnaa square, a UNESCO Masterpiece of Oral and Intangible Heritage, where snake charmers, storytellers, and street food vendors come alive as the sun sets.


The influence of Islamic architecture is evident throughout Morocco, with intricate tilework, ornate arches, and elaborate geometric patterns adorning mosques and palaces. The Hassan II Mosque in Casablanca is not only one of the largest mosques in the world but also a stunning architectural marvel. With its intricate zellige tilework, exquisite woodwork, and breathtaking ocean views, the mosque is a true testament to Morocco’s architectural prowess.


Morocco is also known for its rich and vibrant art scene. Traditional Moroccan crafts such as pottery, jewelry, and carpets have been passed down through generations, showcasing exquisite craftsmanship and attention to detail. The Museum of Moroccan Arts in Marrakech is a must-visit for art enthusiasts, housing an extensive collection of Moroccan artifacts that showcase the country’s artistic heritage.


But perhaps one of the most captivating aspects of Moroccan culture is its vibrant music and dance traditions. From the hypnotic rhythms of Gnawa music to the energetic movements of belly dancing, Moroccan music and dance reflect the country’s diverse cultural influences and serve as a means of celebration and expression.


Immerse yourself in the rich history and culture of Morocco, and you’ll discover a country that celebrates its past while embracing the present. Whether you’re exploring historical landmarks, admiring intricate architecture, or experiencing the vibrant traditions of Moroccan art and music, the rich cultural tapestry of Morocco is sure to leave a lasting impression.


Vibrant Markets and Souks

One of the most enchanting aspects of a visit to Morocco is the bustling markets and souks that can be found in cities and towns throughout the country. These vibrant marketplaces are a feast for the senses, offering an immersive and unforgettable shopping experience.


When wandering through the winding alleys of a Moroccan medina, you’ll be surrounded by a kaleidoscope of colors, aromas, and sounds. The souks are a treasure trove of goods, with each stall showcasing a wide variety of products, from intricately handcrafted ceramics and textiles to aromatic spices, vibrant rugs, and dazzling jewelry.


Marrakech’s famous souks in the medina’s labyrinthine streets are a sight to behold. Djemaa el-Fnaa, the main square, is the beating heart of the city and a gateway to an endless array of shops and stalls. Here, you can haggle for local crafts, sample mouthwatering street food, and witness traditional performances by storytellers, musicians, and snake charmers.


Fez is another city renowned for its traditional markets. The ancient medina of Fez is home to more than 10,000 winding alleyways, where you’ll find souks dedicated to specific crafts and goods. Tanneries, where leather is processed in traditional ways, offer a unique and aromatic experience. It’s a chance to see firsthand how leather products are made using ancient techniques.


If you’re looking for a more modern shopping experience, Casablanca is home to upscale boutiques and designer stores. The Morocco Mall, one of Africa’s largest malls, provides an impressive shopping experience with international brands and luxury goods.


When visiting the markets and souks of Morocco, it’s important to engage in the art of haggling. Bargaining is not only expected, but it’s also part of the local culture. Don’t be afraid to negotiate prices and engage in friendly banter with the shopkeepers. It can be an enjoyable and rewarding experience, allowing you to strike a deal and bring home unique and affordable Moroccan treasures.


Exploring the vibrant markets and souks of Morocco is not just about shopping, it’s also an opportunity to immerse yourself in the local culture, interact with friendly locals, and gain insight into the traditional crafts and trades that have been passed down for generations.


Whether you’re looking for a traditional Moroccan rug, a beautifully crafted piece of jewelry, or unique spices to bring a taste of Morocco back home, the markets and souks of Morocco offer an extraordinary shopping experience that will leave you with lasting memories.


Stunning Architecture and Art

Morocco is a treasure trove of stunning architectural masterpieces that are sure to leave you in awe. From elaborate palaces and intricately designed mosques to charming riads and ancient kasbahs, the country’s architecture reflects its rich history and diverse cultural influences.


One of the most iconic architectural landmarks in Morocco is the Koutoubia Mosque in Marrakech. This magnificent structure, with its towering minaret, is a symbol of the city and can be seen from afar. Its sublime architecture features intricate tilework, elegant arches, and stunning craftsmanship, making it a must-visit for architecture enthusiasts.


Another architectural gem is the Bahia Palace, also located in Marrakech. Built in the 19th century, the palace is a masterpiece of Moroccan and Islamic architecture. Its lush gardens, intricately carved wooden ceilings, and colorful tiled courtyards showcase the opulence and grandeur of Moroccan design.


The city of Chefchaouen, often referred to as the “Blue Pearl,” is famous for its unique architecture. The entire medina of Chefchaouen is washed in various shades of blue, lending the city a surreal and magical ambiance. The blue walls and winding streets create a picturesque setting that is a delight for photographers and artists.


But it’s not just the grand monuments and palaces that showcase Morocco’s architectural beauty. The traditional riads, found in medinas across the country, are hidden oases of tranquility. These traditional Moroccan homes feature beautiful courtyards adorned with fountains, intricate tilework, and lush greenery. Staying in a riad is a unique experience that allows you to immerse yourself in the architectural charm of Morocco.


In addition to its stunning architecture, Morocco is also known for its vibrant art scene. Traditional Moroccan craftsmanship, such as pottery, woodwork, and carpet weaving, is celebrated for its intricacy and attention to detail. Visitors can explore the artisan workshops in cities like Fes and Marrakech, where skilled artisans continue to create exquisite pieces using age-old techniques.


In Marrakech, the Museum of Moroccan Arts showcases a wide range of traditional and contemporary Moroccan artworks. From paintings and sculptures to ceramics and textiles, the museum provides a comprehensive overview of the country’s artistic heritage.


Another artistic highlight is the annual Marrakech Biennale, an international contemporary art event that showcases the work of established and emerging artists from around the world. This vibrant event brings the city to life with exhibitions, performances, and installations, further cementing Morocco’s position on the global art stage.


Whether you’re exploring the architectural wonders of Morocco or delving into its vibrant art scene, the country’s stunning architecture and artistry will captivate your imagination and leave a lasting impression.


Diverse Landscape

Morocco is a country of breathtaking natural beauty, boasting a diverse and mesmerizing landscape that offers something for every nature lover. From majestic mountain ranges and rolling sand dunes to picturesque coastlines and lush oases, Morocco’s diverse terrain is a paradise waiting to be explored.


One of the most iconic natural wonders of Morocco is the Atlas Mountains, a stunning range that stretches across the country. The High Atlas, Middle Atlas, and Anti-Atlas offer breathtaking vistas, deep gorges, and picturesque valleys. For adventure enthusiasts, hiking and trekking opportunities abound, with trails that lead to remote villages, secluded waterfalls, and panoramic viewpoints.


In the south of Morocco lies the magnificent Sahara Desert, a vast expanse of golden sand dunes that seem to stretch endlessly. Spending a night in a desert camp is a must-do experience, allowing you to witness the awe-inspiring beauty of the desert, ride camels over the dunes, and marvel at the starry night sky.


For those seeking coastal beauty, Morocco boasts a stunning coastline along the Atlantic Ocean and the Mediterranean Sea. From the vibrant beach town of Essaouira, with its picturesque harbor and winding medina, to the pristine white sand beaches of Agadir, Morocco offers a variety of coastal destinations where you can relax, soak up the sun, and indulge in water sports.


Inland, Morocco is dotted with lush oases and fertile valleys, where date palms sway in the breeze and traditional agriculture thrives. The Draa Valley, known as the “Date Palm Valley,” is a sight to behold, with its verdant palm groves, ancient kasbahs, and traditional villages. Exploring these valleys provides a glimpse into the rural lifestyle of Morocco and the importance of water in sustaining these fertile regions.


The diverse landscape of Morocco also includes picturesque lakes, such as Bin el Ouidane and Tislit, surrounded by stunning mountain scenery. These tranquil oases offer a peaceful retreat and opportunities for fishing, boating, and enjoying the beauty of nature.


From the towering peaks of the Atlas Mountains to the shifting sands of the Sahara Desert, from the rugged coastline to the lush oases, Morocco’s diverse landscape offers endless opportunities for exploration and adventure. Whether you’re a thrill-seeker, a nature lover, or simply seeking solace in the beauty of the outdoors, Morocco’s natural wonders will leave you breathless and eager to discover more.


Delicious Cuisine

One of the highlights of visiting Morocco is indulging in its delicious and flavorful cuisine, which draws influence from the country’s rich history and diverse cultural heritage. Moroccan cuisine is a delightful fusion of Berber, Arab, and Mediterranean flavors, resulting in a culinary experience that is both exotic and satisfying.


The foundation of Moroccan cuisine lies in the aromatic spices that are used to enhance flavors. From the warm and earthy tones of cumin and turmeric to the fragrant notes of cinnamon and saffron, the spices infuse every dish with a distinct Moroccan character.


One of the most iconic Moroccan dishes is tagine, a slow-cooked stew that takes its name from the traditional clay pot in which it is cooked. Tagines can be made with a variety of ingredients, such as tender lamb, succulent chicken, or hearty vegetables, all simmered together with a melange of spices, herbs, and dried fruits. The result is a mouthwatering dish that is tender, aromatic, and full of flavor.


Couscous, often considered a staple in Moroccan cuisine, is a grain dish that is typically served with a flavorful meat or vegetable stew. Hand-rolled grains of semolina are steamed to fluffy perfection, creating a light and fluffy base for the rich and savory toppings.


Another popular Moroccan dish is harira, a hearty and comforting soup that is traditionally served during Ramadan. Made with lentils, chickpeas, tomatoes, and a tantalizing combination of spices, harira is both nourishing and delicious.


Morocco is also renowned for its enticing street food. From freshly baked bread and pastries to grilled kebabs and savory filled pastries, such as the famous msemen and briouat, the streets of Morocco are filled with tantalizing aromas and tempting flavors.


To round off a delicious meal, indulge in Moroccan sweets and desserts. From the flaky and sweet pastilla, filled with almonds and cinnamon, to the honey-drenched chebakia and the semolina-based Meskouta cake, these treats are sure to satisfy your sweet tooth.


During your visit to Morocco, make sure to indulge in a traditional Moroccan tea ceremony. Mint tea, known as “Atay” or “Moroccan whiskey,” is a cherished part of Moroccan culture. Served in small glasses, the tea is brewed with fresh mint leaves and sweetened with sugar, creating a refreshing and aromatic beverage that is enjoyed throughout the day.


Exploring the flavors of Moroccan cuisine is like embarking on a culinary adventure. Whether you’re dining in a traditional riad, savoring street food in the bustling medinas, or enjoying a home-cooked meal with a local family, the delicious cuisine of Morocco is sure to leave your taste buds satisfied and wanting more.


Warm Hospitality

Morocco is renowned for its warm and welcoming hospitality, which is deeply ingrained in the country’s culture and customs. From the moment you arrive, you will be greeted with a sincere and genuine warmth that will make you feel right at home.


The Moroccan people are known for their friendliness and generosity towards visitors. It is not uncommon to be invited into a local’s home for a cup of tea or a meal, even from someone you have just met. Moroccans take great pride in showcasing their hospitality, and they go out of their way to ensure that guests feel comfortable and well taken care of.


When interacting with locals, you’ll often be greeted with warm smiles and genuine curiosity about your journey. Moroccans are known for their hospitality and will proactively offer their assistance and guidance, whether it’s providing directions, recommending the best places to visit, or sharing their local knowledge and insights.


A cup of traditional mint tea, known as “Atay,” is a symbolic gesture of hospitality in Morocco. It’s not uncommon to be invited into a shop or a household to share a cup of tea with the locals. This simple act of sharing tea fosters a sense of connection and is an opportunity to engage in conversation and build friendships.


Staying in a traditional Moroccan riad is also a wonderful way to experience the warm hospitality of the country. Riads are traditional Moroccan homes that have been converted into guesthouses. The friendly and attentive staff will ensure that your stay is comfortable and enjoyable, providing personalized service and offering insights into the local culture.


Participating in a homestay is another way to experience the warm hospitality of Morocco. Spending time with a local family will give you firsthand insight into their way of life, traditions, and customs. You’ll be welcomed as a member of the family and have the opportunity to forge meaningful connections and create lasting memories.


Moroccans are proud of their culture and are eager to share it with visitors. Whether it’s teaching you a few words of the local language, introducing you to traditional music and dance, or inviting you to participate in a local festival or celebration, they delight in showcasing their heritage and ensuring that you have an enriching and immersive experience.


The warm hospitality of Morocco extends beyond the people to the overall sense of safety and comfort that you’ll experience during your visit. The country is known for its low crime rates and safe environment, allowing travelers to explore and navigate without worry.


Prepare to be embraced by the genuine and warm hospitality of the Moroccan people. Their friendliness, generosity, and genuine care for visitors is a testament to the culture and values that make Morocco such a remarkable destination.


Exciting Activities and Adventures

For adventure seekers and thrill enthusiasts, Morocco offers a wide range of exciting activities and adventures that will get your adrenaline pumping and create lasting memories.


One of the most popular activities in Morocco is camel trekking in the Sahara Desert. Riding on the back of a camel, you’ll traverse the vast golden dunes and witness breathtaking sunsets and starry night skies. Spend a night in a traditional desert camp, where you can enjoy traditional music around a campfire and immerse yourself in the tranquility of the desert.


If you’re looking for more active pursuits, Morocco’s diverse landscape provides ample opportunities for hiking and trekking. The Atlas Mountains offer a range of scenic trails, from easy walks through picturesque valleys to challenging multi-day hikes up towering peaks. Hike to the summit of Mount Toubkal, the highest peak in North Africa, for a thrilling adventure and spectacular panoramic views.


For water sports enthusiasts, Morocco’s coastline is a playground of excitement. The coastal town of Essaouira is a popular destination for wind and kite surfing, with its consistently strong winds and sandy beaches. The Atlantic coast also offers excellent conditions for surfing, with spots like Taghazout and Mirleft attracting surfers from around the world.


If you prefer a slower pace, embark on a traditional dhow cruise along the Moroccan coast. Set sail from coastal towns such as Essaouira, Agadir, or Tangier and enjoy a leisurely cruise, soaking in the scenic beauty of the rugged coastline and stopping at hidden coves and fishing villages along the way.


For a taste of Moroccan wilderness, venture to the national parks and nature reserves. The High Atlas is home to Toubkal National Park, where you can explore vast mountain landscapes, encounter rare wildlife, and be captivated by the beauty of cascading waterfalls.


Thrill-seekers can also experience off-road adventures in the desert or mountainous regions of Morocco. Take a thrilling 4×4 ride through the rugged terrain, conquering steep slopes and navigating through rocky trails for an adrenaline-pumping adventure.


If you’re looking for a unique cultural experience combined with adventure, consider joining a traditional Berber trek. Accompanied by local guides, you’ll hike through remote villages, interact with the Berber communities, and gain insight into their way of life.


Rock climbing enthusiasts will find plenty of opportunities in Morocco as well. The Todra Gorge and the vast cliffs of the Anti-Atlas provide challenging routes and breathtaking views for climbers of all levels.


Whether you’re a thrill-seeker or simply seeking new experiences, Morocco offers a wealth of exciting activities and adventures that will leave you exhilarated and wanting more. From camel trekking in the desert to hiking in the mountains, exploring the coastline, or indulging in water sports, the possibilities for adventure are endless in this captivating country.


Beautiful Beaches

When it comes to beautiful beaches, Morocco offers a diverse coastline that stretches along both the Atlantic Ocean and the Mediterranean Sea. With its pristine white sands, clear blue waters, and stunning natural surroundings, Morocco is a paradise for beach lovers.


One of the most popular beach destinations in Morocco is Essaouira. Located on the Atlantic coast, this charming coastal town is famous for its long stretches of sandy beaches and its laid-back atmosphere. The beach in Essaouira is a haven for water sports enthusiasts, with ideal conditions for wind and kite surfing. It’s also a great spot for horseback riding along the shore or simply relaxing and soaking up the sun.


Agadir, located on the southern Atlantic coast, is another popular beach destination. Its wide sandy beach stretches for miles and offers a warm and sunny climate throughout the year. Besides swimming and sunbathing, visitors can enjoy a variety of water sports, including jet skiing, paddleboarding, and parasailing. The beach promenade of Agadir is lined with restaurants, cafes, and shops, creating a vibrant and lively atmosphere.


For those seeking a more secluded and untouched beach experience, the coastal town of Mirleft is a hidden gem. Situated on Morocco’s southern Atlantic coast, Mirleft features stunning cliffs, golden sandy beaches, and turquoise waters. Here, you can relax and unwind in a tranquil and idyllic setting, away from the crowds.


The Mediterranean coast of Morocco also boasts beautiful beaches that are well worth a visit. The town of Asilah is known for its pristine, white-washed buildings and long stretches of sandy beaches. The beach in Asilah offers calm waters and is perfect for swimming and sunbathing. The town itself is filled with vibrant street art and cultural festivals, providing a unique beach experience along with a dose of cultural immersion.


Whether you’re looking for a lively beach town with water sports activities, a secluded beach getaway, or a charming coastal town with a cultural twist, Morocco has it all. The country’s beaches offer a picturesque setting, complete with stunning natural beauty, warm sands, and inviting waters, making it a perfect destination for beach enthusiasts and sun-seeking travelers.


Traditional Festivals and Celebrations

Morocco is a country rich in traditions and cultural heritage, and this is reflected in its vibrant calendar of festivals and celebrations. Throughout the year, locals and visitors come together to participate in these festive events, offering a glimpse into the authentic Moroccan way of life.


One of the most renowned festivals in Morocco is Eid al-Fitr, which marks the end of Ramadan, the holy month of fasting for Muslims. During this time, the streets come alive with joyous celebrations and colorful decorations. Families gather to share meals, exchange gifts, and engage in acts of charity. It’s a time of unity and festivities, and visitors can witness the vibrant atmosphere and experience the warmth of Moroccan hospitality.


Another prominent festival is the Festival of Roses, held in the town of Kelaat M’Gouna. Taking place in May, the festival celebrates the bountiful rose harvest. The town is adorned with vibrant roses, and visitors can witness parades, music performances, traditional dancing, and the crowning of the “Rose Queen.” It’s a time of joy and fragrance, as the air is filled with the sweet aroma of roses.


Throughout the year, several music festivals showcase the diversity and richness of Moroccan music. The Fez Festival of World Sacred Music brings together musicians from around the world to celebrate the universal language of music. The festival takes place in the historic city of Fes, offering a unique experience of music, spirituality, and cultural exchange.


In the coastal city of Essaouira, the Gnaoua World Music Festival is held annually, showcasing the mesmerizing rhythms and melodies of the Gnawa musical tradition. Musicians gather from across Morocco and the world, captivating audiences with their ecstatic performances, blending traditional Gnawa music with contemporary styles.


The Imilchil Marriage Festival is a unique celebration held in the High Atlas Mountains. Known as “September Romances,” the festival is a unique opportunity for young men and women from different tribes to find potential partners. This centuries-old tradition is filled with colorful festivities, traditional music and dance performances, and an atmosphere of excitement and anticipation.


The city of Marrakech hosts the renowned Marrakech Biennale, an international contemporary art festival held every two years. The biennale showcases the work of local and international artists and provides a platform for artistic exchange and dialogue. The city comes alive with exhibitions, performances, and installations, bringing together art enthusiasts from around the world.


These are just a few examples of the vibrant festivals and celebrations that take place throughout Morocco. Whether it’s a religious holiday, a cultural festival, or a music event, participating in these traditional celebrations offers a unique opportunity to immerse yourself in the rich and diverse cultural fabric of Morocco.



Morocco is a country that enchants visitors with its rich history, vibrant culture, diverse landscape, delicious cuisine, warm hospitality, and exciting activities. Whether you’re exploring the historic medinas of Fes and Marrakech, relaxing on the stunning beaches of Essaouira and Agadir, trekking through the majestic Atlas Mountains, or embarking on a desert adventure in the Sahara, Morocco offers a wealth of experiences that cater to every traveler’s interests and desires.


The country’s architectural masterpieces, such as the Koutoubia Mosque and Bahia Palace, showcase the exquisite craftsmanship and cultural heritage of Morocco. The bustling markets and souks immerse visitors in a world of colors, scents, and flavors, where they can haggle for treasures and delve into the traditions of the local artisans.


But beyond its tangible attractions, it is the warmth and generosity of the Moroccan people that make a visit to this country truly special. The genuine hospitality and genuine care that Moroccans extend to visitors create lasting connections and leave a lasting impression.


From traditional festivals and celebrations that showcase the vibrant cultural tapestry of the country to the thrilling adventures and activities available, Morocco provides endless opportunities for exploration, discovery, and immersion. Whether you’re strolling through the ancient medinas, sipping tea with locals, or venturing into the breathtaking natural landscapes, Morocco offers a journey of a lifetime.


So, pack your bags, embrace the enchantment of Morocco, and allow yourself to be captivated by the country’s captivating history, stunning architecture, diverse landscapes, delicious cuisine, warm hospitality, and thrilling adventures. Morocco will leave an indelible mark on your heart and soul, creating memories to treasure for years to come.