Dallas’ Flying Red Horse was born in 1934 as a neon beacon atop the Magnolia Building, then the city’s tallest structure, and it has survived a near-death experience, a decade in storage, and a second life on an oil derrick. The original sign was removed in 1999 due to structural problems and deterioration, not for restoration—that came later, after the horse was rediscovered in 2015 and lovingly brought back to light. Here’s the full story of how a gas company’s advertising gimmick became the soul of Big D.
The Iconic Pegasus Sign
Dallas’ Flying Red Horse, also known as the Pegasus sign, has become a symbol of the city. This neon sign has a rich history that dates back to the 1930s.
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Magnolia Building
The Pegasus sign originally sat atop the Magnolia Building, which was the tallest building in Dallas when it was completed in 1922. The sign was installed in 1934 and quickly became a beloved symbol of the city. -
Old Red Museum
The Old Red Museum offers exhibits on Dallas’ history, including the story of the Pegasus sign. Visitors can learn about the sign’s origins and its significance to the city. -
Dallas Heritage Village
Dallas Heritage Village showcases historic buildings and artifacts from the city’s past. The Pegasus sign is often featured in exhibits about Dallas’ growth and development.
Restoration and Relocation
Over the years, the Pegasus sign has undergone several restorations and relocations. These efforts have helped preserve this important piece of Dallas’ history.
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Omni Dallas Hotel
In 1999, the original Pegasus sign was removed from the Magnolia Building due to structural problems and deterioration. A new replica was installed in its place in 2000, while the original sign was later restored and placed on display at the Omni Dallas Hotel. That restoration only happened after the original was found in 2015 in storage near White Rock Lake; it now stands on an oil derrick in front of the hotel, a nod to the oil boom that made the Magnolia Petroleum Company rich enough to build the original sign. -
Dallas Farmers Market
The Dallas Farmers Market is another location where the Pegasus sign has been featured. The market’s vibrant atmosphere and historic significance make it a fitting backdrop for this iconic symbol.
Cultural Impact
The Pegasus sign has left a lasting impact on Dallas’ culture and identity. It has been featured in various forms of media and has become a beloved symbol for residents and visitors alike.
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Dallas Museum of Art
The Dallas Museum of Art has showcased the Pegasus sign in various exhibits, highlighting its cultural significance and artistic value. -
Deep Ellum
Deep Ellum, known for its vibrant arts scene, has embraced the Pegasus sign as a symbol of creativity and innovation. Murals and artworks featuring the sign can be found throughout the neighborhood. -
Fair Park
Fair Park, home to the State Fair of Texas, has also celebrated the Pegasus sign. The sign’s image can be seen in various displays and attractions, emphasizing its importance to the city’s heritage.
The Legacy of Dallas’ Flying Red Horse
The Flying Red Horse stands as a symbol of Dallas’ rich history and progressive spirit. This iconic Pegasus has watched over the city since 1934, becoming a beloved landmark. Its bright red glow has guided travelers and inspired locals for generations. The restoration efforts that began after the 2015 discovery ensured that this piece of history remains a vibrant part of the city’s skyline—though the version you see atop the Magnolia Building today is the 2000 replica, while the original graces the Omni’s forecourt. Visiting the Flying Red Horse offers a glimpse into Dallas’ past while celebrating its future. Whether you’re a history buff or just love cool landmarks, this Pegasus is a must-see. Next time you’re in Dallas, take a moment to admire this majestic symbol. It’s more than just a sign; it’s a piece of the city’s soul.
Related travel guides: 30 Must Visit Places In Dallas, Dallas Travel Guide, and What To Do On A Dallas Layover.
